The document provides tips for merchants on how to effectively manage their affiliate marketing programs for paid search. It suggests focusing on generic and long-tail keywords, setting clear expectations, tracking performance metrics, incentivizing top affiliates, and regularly communicating program updates and product information to affiliates. The goal is to maximize affiliate and merchant exposure and sales in paid search channels through collaborative partnerships.

15. If you’d like to hear how eConversions can deliver you incremental sales through paid search, get in touch: email: duncan@econversions.co.uk tel: 0207 566 9840