When you talk about your project, it's not about what you say but how you say it. Sure, figures and statistics are essential but you'll never seduce anyone with just facts and figures.
So how will you stand out? Storytelling is a skill and like any skill, you need to practice. This will help you to stand out from the crowd and acquire more clients, employees, investors, or...anyone really ;)
Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
28. W H AT A R E Y O U O F F E R I N G ?
W H AT D O Y O U R C U S T O M E R S
WA N T ?
W H AT M A K E S Y O U D I F F E R E N T ?
F I N D Y O U R H O O K
29.
30. M AT C H T H E S T O RY
B L O G G I N G
P O D C A S T S
V I D E O S
E M A I L M A R K E T I N G
M E D I A I N T E R V I E W S
S P E A K I N G
I N F O G R A P H I C S
P R E S E N TAT I O N S
S O C I A L M E D I A
P R O D U C T S / C O U R S E S
34. N I K E ’ S M I S S I O N S TAT E M E N T:
“ T O B R I N G I N S P I R AT I O N A N D
I N N O VAT I O N T O E V E RY
AT H L E T E * I N T H E W O R L D . "
35. C O C A C O L A’ S M I S S I O N S TAT E M E N T:
T O R E F R E S H T H E W O R L D … T O
I N S P I R E M O M E N T S O F O P T I M I S M
A N D H A P P I N E S S … T O C R E AT E
VA L U E A N D M A K E A
D I F F E R E N C E . ”
45. S T E V E J O B S : 2 0 0 7
I P H O N E S P E E C H
46. WHAT IS INTERESTING ABOUT HOW
YOUR COMPANY WAS FOUNDED?
WHAT PROBLEM ARE YOU TRYING TO
SOLVE?
WHAT INSPIRED YOU TO START YOUR
BUSINESS?
A-HA MOMENTS!
HOW HAS YOUR BUSINESS EVOLVED?
B R A I N S T O R M .
57. W H AT D O Y O U WA N T
T H E M T O R E M E M B E R ?
“Today, Apple is going to reinvent
the phone, and here it is.”
“So, we’re gonna reinvent the
phone.”
“We wanna reinvent the phone.”
“You’ll agree, we have reinvented
the phone.”
“Today Apple is reinventing the
phone.”
58. S E N S O RY T R I G G E R S
H I T T H E F I V E S E N S E S