Akarsh Sanghi The Family 28.01.2019
during hypergrowth
Product development

“the steep part of the
S-curve that most young
markets and industries
experience at some point,
where the winners get
sorted from the losers
- Harvard Business Review (2008)
3

2.3 Million
Users
JANUARY 2019
Oct 2014 Dec 2015 Mar 2016 Jan 2017 Sep 2017 Mar 2018 June 2018 Oct 2018 Jan 2019Nov 2018
5
75 000
125 000
250 000
500.000
850.000
1 Million
1,5 Million
2 Million
2.3 Million
4

24European
Markets
Upcoming marketsCurrent markets
5

New York City Barcelona
HQ Berlin
+700
Employees
+50
Nationalities Upcoming marketsCurrent markets
6

7

While building
the product
01
PRODUCT
8

Nothing is really new, think of
new ways to design the product
C O N F I D E N T I A L 9

11

Stop nursing the idea and
just f****** do it
12

C O N F I D E N T I A L 13

Set the stage to tell the
story of the product
14

Standard Black Metal
15

While developing
the process
02
PROCESS
17

Avoid memorizing “best
practices”
18

19
Agile Scrum Lean Kanban

Outcome is more important
than the process
20

REAL TIME BANKING
Banking,
everywhere.
21

Shipping is the beginning.
Do not celebrate yet
22

23

Avoid the spreadsheet
nightmare
C O N F I D E N T I A L 24

25

03
ORGANISATION
While scaling
the organisation
26

Get rid of your biases,
product people are not
the center all the time
27

Cross
Functional
teams
International
Product Marketing
Design
Tech
Business
Data
28
Customer
Service

Hypergrowth = more
users, more revenue,
more employees, thus
document everything
29

As the company scales,
try to build a brand that
resonates
30

31

Question time
C O N F I D E N T I A L 32