SELL FIRST, BUILD AFTER. A great way to test if you have a product-market fit is to start selling before building. That is the sales equivalent to "Fake it until you make it". The startups that succeed in doing so usually excel at selling and scaling aggressively. In this workshop, Clement Cousin, Head of Sales @TheFamily will share some of his experience on how to activate your first sales with effective cold emailing campaigns.

1. HACKING SALES
HOW TO BOOST YOUR SALES WITH COLD EMAILING

2. OUTBOUND SALES =HUNTING

3. COLD EMAILING LIKE A BOSS

4. TEST HACKS FOR EMAIL SUBJECTS
CALL-TO-ACTION IN THE BODY
SEEK FEEDBACK
30-50 B2B / 200-300 B2C
OP. RATE 15-30% / RE. RATE 10-30%
ITERATION

5. WRITE LIKE HUMAN BEINGS
NO UPPERCASE
STAY CONSISTENT
TIMING MATTERS
EMAIL SUBJECTS
NO CATCH PHRASE OR SLOGAN

6. SOME HACKS
ONLY THE SUBJECT
FIRST AND LAST NAMES
TYPO + ‘SENT FROM MY IPHONE’
ANY NEWS FROM THE FUNDRAISING ?
MEETING E. MUSK <-> C. COUSIN
MAX, CNA WE SPEAK THIS WEEK ?
QUESTIONS & NUMBERS 200 PEOPLE, 40 STARTUPS, 30 SPEAKERS

7. MAKE-OR-BREAK SITUATIONS
RE: PLEASE, FIND ATTACHED THE
REQUIRED DOCUMENTATION
RE: RE: UPDATE MM/DD/YYYY
BAD NEWS… I’M REALLY DISAPPOINTED, JACK

8. -
TEMPLATES

9. 1. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

10. 2. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

11. 3. PITCHING THE DECISION-MAKER — B2B

12. 4. USE CASE - KOUDETAT PITCH (B2C)

13. 4. USE CASE - KOUDETAT PITCH (B2C)

14. KEEP IN MIND
USE INCENTIVES
GIVE UPDATES
PLANT THE NEED
CREATE URGENCY*
HAVE EMPATHY

15. TOOLS
LEAD GENERATION
FUNNEL
EMAILING
Rapportive, Freelancer, Email Hunter, Findthatlead
Yet Another Mail Merge, Mail Merge with Attachments, aText, Gorgias
Close.io, Pipedrive, Streak

16. THANK YOU !