1.
HACKING SALES
HOW TO BOOST YOUR SALES WITH COLD EMAILING

2.
OUTBOUND SALES =HUNTING

3.
COLD EMAILING LIKE A BOSS

4.
TEST HACKS FOR EMAIL SUBJECTS
CALL-TO-ACTION IN THE BODY
SEEK FEEDBACK
30-50 B2B / 200-300 B2C
OP. RATE 15-30% / RE. RATE 10-30%
ITERATION

5.
WRITE LIKE HUMAN BEINGS
NO UPPERCASE
STAY CONSISTENT
TIMING MATTERS
EMAIL SUBJECTS
NO CATCH PHRASE OR SLOGAN

6.
SOME HACKS
ONLY THE SUBJECT
FIRST AND LAST NAMES
TYPO + ‘SENT FROM MY IPHONE’
ANY NEWS FROM THE FUNDRAISING ?
MEETING E. MUSK <-> C. COUSIN
MAX, CNA WE SPEAK THIS WEEK ?
QUESTIONS & NUMBERS 200 PEOPLE, 40 STARTUPS, 30 SPEAKERS

7.
MAKE-OR-BREAK SITUATIONS
RE: PLEASE, FIND ATTACHED THE
REQUIRED DOCUMENTATION
RE: RE: UPDATE MM/DD/YYYY
BAD NEWS… I’M REALLY DISAPPOINTED, JACK

8.
-
TEMPLATES

9.
1. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

10.
2. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

11.
3. PITCHING THE DECISION-MAKER — B2B

12.
4. USE CASE - KOUDETAT PITCH (B2C)

13.
4. USE CASE - KOUDETAT PITCH (B2C)

14.
KEEP IN MIND
USE INCENTIVES
GIVE UPDATES
PLANT THE NEED
CREATE URGENCY*
HAVE EMPATHY

15.
TOOLS
LEAD GENERATION
FUNNEL
EMAILING
Rapportive, Freelancer, Email Hunter, Findthatlead
Yet Another Mail Merge, Mail Merge with Attachments, aText, Gorgias
Close.io, Pipedrive, Streak

16.
THANK YOU !