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A QUICK & DIRTY GUIDE TO BUILDING A
MARKETPLACE
BY EMMANUEL STRASCHNOV
#TFWORKSHOP
TheFamily


code: lamifasisi
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#TFWORKSHOP
#TFWORKSHOP
A QUICK & DIRTY GUIDE TO BUILDING A MARKETPLACE
EMMANUEL STRASCHNOV
CO-FOUNDER @ BUBBLE
@ESTRASCHNOV
Build	a	func+onal	web	app		
step	by	step	
…or	how	to	build	a	market	place	without	any	code?	
	
	
Emmanuel	Straschnov	
Bubble,	Cofounder	
The	Family,	Paris,	March	7,	2015
•  Who	I	am	
•  Why	you	should	think	early	about	your	prototype	
•  What	we’re	going	to	build	
•  How	to	think	about	a	MVP	
•  Building	it!	
	
•  Next	steps	
•  Ques+ons	
Workshop	Plan	
Paris,	March	7,	2016
Who	I	am	
•  From	France,	studied	in	Paris	(Polytechnique,	Ecole	des	Ponts)	
•  Moved	to	China	to	work	in	management	consul+ng	for	3	years	
•  Went	to	business	school	in	the	US	(Harvard)	
•  Got	into	technology	quite	late:	I	realized	that	while	studying	business…	
•  Met	my	cofounder	at	the	end	of	business	school	and	founded	Bubble	in	
2012,	with	the	goal	of	making	that	people	don’t	code	any	more	
•  Based	in	New	York	
Paris,	March	7,	2016
Why	you	should	think	early	about	your	prototype	
•  The	product/concept	is	the	most	important	thing	to	test,	that’s	what	a	
prototype	is	for	
•  The	earlier	you	get	something	in	users’	hands,	the	be]er	you’ll	know	what	to	
do	
	
•  People	always	say	about	a	startup	“It’s	cool”,	you	need	to	test		
•  We’ve	seen	users	completely	change	their	ideas	a`er	a	few	weeks	once	they	
had	something	to	show	to	users.	And	that’s	the	whole	point!	
Paris,	March	7,	2016
What	we’re	going	to	build	
•  Goal	for	today:	build	a	simple,	fully	func+onal	version	of	an	apartment	
market	place	(something	like	Airbnb,	Zillow	or	Craigslist)	
•  Users	will	be	able	to		
•  Submit	apartments	with	an	address,	a	price	and	a	picture	
•  See	submi]ed	apartments	on	a	map	and	click	on	them	
•  Buy	them	with	a	credit	card	
•  We’ll	do	this	together	visually,	without	any	code	
Paris,	March	7,	2016
How	to	think	about	a	MVP	
•  It	starts	on	paper!	Not	on	a	computer…	
•  Starts	from	what	the	user	sees	and	does	
•  Which	screen	does	he	see,	in	which	sequence?	
•  Which	elements	will	he	need	(input	for	emails,	bu]ons,	etc.)?	
•  What	happens,	step-by-step	when	the	users	clicks	a	bu]on,	etc.?	
•  This	can	be	complex	as	many	circumstances	may	occur,	but	it’s	
mostly	about	common	sense	
Paris,	March	7,	2016
For	our	app,	at	the	highest	level	
•  We	need	2	pages	
•  Sell	page:	sellers	can	submit	apartments	to	sell	
•  Buy	page:	buyers	can	see	apartments	and	buy	them	
	
•  2	bu]ons	BUY	and	SELL		
•  Users	can	switch	between	the	two	pages	
Paris,	March	7,	2016
SELL	page	-	Design	
•  A	form	that	lets	sellers	
submit	an	apartment	
•  The	form	will	let	sellers	type	
a	+tle,	an	address,	upload	a	
picture	and	a	price	
•  A	SUBMIT	bu]on	to	save	
Paris,	March	7,	2016
SELL	page	-	Workflow	
•  When	a	seller	clicks	on	
SUBMIT,	a	new	
apartment	gets	created	
with	the	informa+on	of	
the	page	
•  Then,	the	seller	get	
redirected	to	the	BUY	
page	
Paris,	March	7,	2016
BUY	page	-	Design	
•  We	show	all	the	
apartments	on	a	map	
•  Details	are	shown	when	
the	buyer	clicks	on	a	
marker	on	the	map	
•  A	BUY	bu]on	lets	buyers	
buy	the	apartment	with	
an	email	
Paris,	March	7,	2016
BUY	page	-	Workflow	
•  When	the	buyer	clicks	on	a	
marker,	the	apartment	
displayed	on	the	right	changes	
•  When	the	buyer	clicks	on	BUY	
and	has	entered	an	email,	we	
prompt	him	to	pay	with	a	card	
•  When	the	place	is	bought,	we	
mark	it	as	sold	
Paris,	March	7,	2016
Now	we’ll	build	it	on	Bubble	
•  Programming	on	Bubble	is	very	much	what	we	just	did	
•  Instead	of	typing	code,	you’re	going	to	design	your	app	and	
build	workflows	
•  We’re	going	to	focus	on	func+onality	and	will	keep	design	
simple	(that	can	be	improved	a`er)	
•  Feel	free	to	interrupt	if	things	are	not	clear	
Paris,	March	7,	2016
Next	steps	
•  So	we	have	the	basis	for	our	MVP	
•  With	a	li]le	bit	of	work	on	the	design	and	a	few	addi+onal	features,	
we	could	launch	it	today!	
•  Features	ideas:	
•  Login	system	to	sell/buy	apartments	
•  Calendar	booking	if	we’re	talking	about	rental	
•  More	search	op+ons	to	restrict	the	list	
•  Bidding	system	to	get	a	fair	price	
•  …	
Paris,	March	7,	2016
Thank	you!	
•  Feel	free	to	reach	out	(emmanuel@bubble.is)	
•  You	can	try	it	at	h]ps://bubble.is	(it’s	free!)	
•  Ques+ons?	
Paris,	March	7,	2016
QUESTIONS?
SEO & ARTIFICIAL INTELLIGENCE: THE NEW RULES TO STAY
ON TOP!
MARCH 8TH - 12:30PM
REGISTRATION VIA MEETUP.COM
NEXT EVENT
SEE YOU SOON!


LOVE.
THEFAMILY.CO

___
___
QUESTIONS?

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"A quick & dirty guide to building a marketplace" by Emmanuel Straschnov @Bubble