™
Radio Audience
Measurement System

www.radio-score.comwww.radio-score.com
Radio Score is an innovative company, which uses state of the art technology to provide
scientific Radio Audience Measurement (RAM) system for the first time in Pakistan.
Radio Score has setup a representative panel of individuals who are listening to
Radio via Mobile Phones & Car Radio.
Research Audience Representation Across Urban Pakistan
City: Karachi, Lahore, Islamabad,
Faisalabad, Peshawar, Multan & Hyderabad
Male, Female
A,B,C/D
(Mobile: 550 & Car Decks: 100) 650
1st – 31st May 2020
Gender:
Sec:
Sample size:
Period:
Full Panel Data
Introduction
Note: Non Commercial Channels
i.e. FM 93, FM 93.4 & Other have
been removed

www.radio-score.com
Age Split
Sample Split
Sampling design based on research standards of representative sampling techniques for statistically
sufficient samples for Gender, SEC & Cities
CITY SEC GENDER
RadioScore Sample
Total : 650
• Mobiles: 550
• Car Decks: 10031 - 45

www.radio-score.com
National Top 5 Channels KLI*
(Mobile + Car)
*Ratings & Reach based on 24 Hours
*KLI 1st-31st May 2020
0.37
59%
0.27
48%
0.20
31%
0.08
29%
0.04
20%
Rating’s
Reach’s
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team

www.radio-score.com
Karachi Top 5 Channels*
0.04
25%
0.33
55%
0.28
47%
0.06
46%38%
0.07
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile + Car)
*Ratings & Reach based on 24 Hours
*Karachi 1st-31st May 2020
Rating’s
Reach’s

www.radio-score.com
Lahore Top 5 Channels*
0.32
52%
0.25
47%
0.09
20%
0.06
30%
0.04
15%
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile + Car)
*Ratings & Reach based on 24 Hours
*Lahore 1st-31st May 2020
Rating’s
Reach’s

www.radio-score.com
Islamabad – Rawalpindi Top 5 Channels*
0.59
74%
0.40
61%
0.16
34%
0.16
43%
0.07
21%
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile + Car)
*Ratings & Reach based on 24 Hours
*ISB / RWP 1st-31st May 2020
Rating’s
Reach’s

www.radio-score.com
Faisalabad Top 3 Channels*
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile only)
*Ratings & Reach based on 24 Hours
*Faisalabad 1st-31st May 2020
0.85
93% 66%
0.260.51
84%
Rating’s
Reach’s

www.radio-score.com
Peshawar Top 3 Channels*
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile only)
*Ratings & Reach based on 24 Hours
*Peshawar 1st-31st May 2020
0.64
47%
0.52
42%
0.30
47%
Rating’s
Reach’s

www.radio-score.com
**FM 106.2 is stationed in Khanewal with reach in Multan, hence incorporated in Multan report
.
Multan Top 3 Channels*
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile only)
*Ratings & Reach based on 24 Hours
*Multan 1st-31st May 2020
0.19
58%
0.11
19%
0.09
29%
Rating’s
Reach’s

www.radio-score.com
Hyderabad Top 3 Channels*
*Top Channels only and Subscribers of RadioScore Rating System
For Further Details, please Contact RadioScore team
(Mobile only)
*Ratings & Reach based on 24 Hours
*Hyderabad 1st-31st May 2020
0.21
47%
0.28
67%
0.88
60%
Rating’s
Reach’s

www.radio-score.com
Listenership Behavior*
*Listenership Behavior is based on ratings
1st- 31st May - 2020 - KLI
0.6 0.56
1.21
1.47
1.34
1.6
2.16
2.48
2.4
2.15 2.19
2.66
2.03
2.36
2.21
3.24
3.12
1.29
1.2
0
0.5
1
1.5
2
2.5
3
3.5
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00

www.radio-score.com
Listenership Behavior * - Male vs Female
*Listenership Behavior is based on ratings
1st- 31st May - 2020 - KLI
0.49 0.49
1.48
1.65
1.36
1.54
1.66
1.92 1.88 1.87 1.92
2.53
1.78
2.05
1.95
2.74 2.74
0.99
0.830.8
0.7 0.7
1.13
1.31
1.72
3.13
3.58
3.39
2.71 2.73
2.93
2.53
2.96
2.72
4.2
3.86
1.87
1.93
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Male Female

www.radio-score.com
Listenership Behavior * - Weekdays vs Weekend
*Listenership Behavior is based on ratings
1st- 31st May - 2020 - KLI
0.73
0.64
1.32
1.59
1.44
1.64
1.99
2.26
2.35
2.09
2.18
2.71
1.84
2.41
2.03
3.12
2.92
1.21 1.24
0.32
0.4
0.98
1.22
1.13
1.5
2.51
2.96
2.49
2.3
2.22
2.55
2.45
2.26
2.58
3.48
3.56
1.44
1.12
0
0.5
1
1.5
2
2.5
3
3.5
4
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Weekdays Weekends

www.radio-score.com
TOP KLI PROGRAMS*
Monday to Friday**
FM 106.2, FM 107.4, FM 91 & FM 98.0 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.

www.radio-score.com
Safar ke Hamsafar 0.1407am -11am
The Matinee Show 0.1411am – 01pm
Hit pe Hit & Sufiana 0.3601pm – 03pm
Dil se Dil Tak 0.3503pm – 05pm
0.4111pm – 01am
05pm – 08pm
Top Gear 0.35
Drive Time Show Time 0.51
08pm – 11pm
Melody Time
Yaadain & Dhinchak Music01am – 03am 0.21
*Data Based on KLI Audience 1st – 31st May 2020

www.radio-score.com
Samaa Rise Adeel / Sulmeen 0.2407am -11am
Mere Shahar ka Samaa 0.3111am – 01pm
0.2801pm – 03pm
Music Most Wanted 0.3003pm – 05pm
05pm – 08pm
ItsMyShow 0.32
Lagao Sahar Aman 0.31
08pm – 10pm
0.4010pm – 12am SamaaClub-Mani
Showbiz Superstars
0.1012am – 02am SlowJams
*Data Based on KLI Audience 1st – 31st May 2020

www.radio-score.com
Morning Jam with Khalid Malik 0.02
Top 40+Sofi & B2B 0.05
B2B Bolti Bund 0.09
Campus Radio Wafa/ B2B 0.07
Karachi - B2BL/I_Generation D 0.04
Drive on with Sophie 0.03
0.10Fasi&Friends;BoltiBand;B2B&DostKya
SceneHai
07am -11am
11am – 01pm
01pm – 03pm
03pm – 05pm
10pm – 12am
05pm – 08pm
08pm – 10pm
12am – 02am RegularMix/B2B 0.05
*Data Based on KLI Audience 1st – 31st May 2020

www.radio-score.com
Subh -e- Dosti 0.08
Chit Chat Chutney 0.08
Dosti Dhaba / Friday Special 0.12
Global Beats / Dosti Music 0.14
On the Field 0.09
Music on the Way 0.15
0.10Hum Qadam
09am -11am
11am – 01pm
01pm – 03pm
03pm – 05pm
08pm – 09pm
05pm – 07pm
07pm – 08pm
09pm – 10pm Aur Sunao 0.09
10pm – 12am Musically Yours 0.16
*Data Based on KLI Audience 1st – 31st May 2020

www.radio-score.com
No part of this presentation is to be shared in written, electronic or any other form without written consent
of the company “Radio Score”
Thank You!