™
Radio Audience
Measurement System

www.radio-score.comwww.radio-score.com
Radio Score is an innovative company, which uses state of the art technology to provide
scientific Radio Audience Measurement (RAM) system for the first time in Pakistan.
Radio Score has setup a representative panel of individuals who are listening to
Radio via Mobile Phones & Car Radio.
Research Audience Representation Across Urban Pakistan
City: Karachi, Lahore, Islamabad,
Faisalabad, Peshawar, Multan & Hyderabad
Male, Female
A,B,C/D
(Mobile: 435 & Car Decks: 60) 495
1st – 30th Jun 2019
Gender:
Sec:
Sample size:
Period:
Full Panel Data
Introduction
Note: Non Commercial Channels
i.e. FM 93, FM 97 & Other have
been removed

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Age Split
Sample Split
Sampling design based on research standards of representative sampling techniques for statistically
sufficient samples for Gender, SEC & Cities
CITY SEC GENDER
RadioScore Sample
Total : 495
• Mobiles: 435
• Car Decks: 6031 - 45

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National Top Channels KLI*
Ratings & Reach based on 24 Hours
*KLI 1st-30th Jun 2019
(Mobile + Car)
0.54
66%
0.29
48%
0.23
52%
0.17
40%
0.07
25%
0.08
25%
0.09
33%
0.13
41%
0.06
23%

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Karachi Top Channels*
0.01
3%
0.04
12%
0.03
16%
0.68
55%
0.31
41%
0.29
33%
0.26
37% 41%
0.22
0.11
15%
0.05
16%31%
0.16
34%
0.20
29%
0.13
Ratings & Reach based on 24 Hours
*Karachi 1st-30th Jun 2019
(Mobile + Car)

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Lahore Top Channels*
0.51 0.160.200.38
79% 61% 61% 58%
0.110.110.140.15
47%52%53%58%
0.040.09 0.08
46% 39% 31%
Ratings & Reach based on 24 Hours
*Lahore 1st-30th Jun 2019
(Mobile + Car)

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Islamabad – Rawalpindi Top Channels*
0.33
65%
0.31
57%
0.24
63%
0.21
56%
0.09
28%
0.16
39%
0.18
44%
0.21
29%
0.09
22%
0.02
7%
Ratings & Reach based on 24 Hours
*ISB / RWP 1st-30th Jun 2019
(Mobile + Car)

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Peshawar Top Channels*
0.490.70 0.45
0.09
0.26
0.03 0.01
68% 74% 84% 29%
6%26%42%
Ratings & Reach based on 24 Hours
*Peshawar 1st-30th Jun 2019
(Mobile)

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Listenership Behavior*
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.01
1.65
2.4
2.48
2.6
2.74 2.76 2.8
3
2.92 2.86
3.24
2.92
3.16
3.02
4.86
4.22
2.59
2.38
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00

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Listenership Behavior * - Male vs Female
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.07
1.74
2.62
2.41
2.17
2.43 2.44
2.78 2.8
2.45
2.53
3.07
2.97
3.13
2.9
4.75
3.93
2.17
2.25
0.92
1.52
2.04
2.58
3.29 3.25 3.27
2.83
3.34
3.67
3.39
3.52
2.84
3.21 3.21
5.05
4.69
3.26
2.57
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Male Female

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Listenership Behavior * - Weekdays vs Weekend
*Listenership Behavior is based on ratings
1st- 30th Jun 2019 - KLI
1.07
1.8
2.65 2.68
2.81 2.77
2.66
2.79
3.02
2.91
2.79
3.4
3.06 3.08
2.87
4.94
4.35
2.7
2.44
0.89
1.37
1.9
2.06
2.17
2.7
2.96
2.83
2.98 2.95 3 2.93
2.64
3.31 3.32
4.7
3.97
2.36
2.26
0
1
2
3
4
5
6
07:00-08:00
08:00-09:00
09:00-10:00
10:00-11:00
11:00-12:00
12:00-13:00
13:00-14:00
14:00-15:00
15:00-16:00
16:00-17:00
17:00-18:00
18:00-19:00
19:00-20:00
20:00-21:00
21:00-22:00
22:00-23:00
23:00-00:00
00:00-01:00
01:00-02:00
Weekday's Weekend's

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TOP KLI PROGRAMS*
Monday to Friday**
FM 106.2 & FM 91 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.

www.radio-score.com *Data Based on KLI Audience 1st – 30th Jun 2019
Safar ke Hamsafar 0.3307am -11am
The Matinee Show 0.5211am – 01pm
Hit pe Hit & Sufiana 0.5101pm – 03pm
Dil se Dil Tak 0.7403pm – 05pm
0.8911pm – 01am
05pm – 08pm
Top Gear 0.88
Drive Time Show Time 0.96
08pm – 11pm
Melody Time
Yaadain & Dhinchak Music01am – 03am 0.59

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Samaa Rise Adeel / Sulmeen 0.2407am -11am
Mere Shahar ka Samaa 0.3711am – 01pm
0.3401pm – 03pm
Music Most Wanted 0.4103pm – 05pm
05pm – 08pm
ItsMyShow 0.34
Lagao Sahar Aman 0.41
08pm – 10pm
0.6310pm – 12am SamaaClub-Mani
Showbiz Superstars
0.2412am – 02am SlowJams
*Data Based on KLI Audience 1st – 30th Jun 2019

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Morning Jam with Khalid Malik 0.09
Top 40+Sofi & B2B 0.14
B2B Bolti Bund 0.19
Campus Radio Wafa/ B2B 0.11
Karachi - B2BL/I_Generation D 0.07
Drive on with Sophie 0.07
0.11Fasi&Friends;BoltiBand;B2B&DostKya
SceneHai
07am -11am
11am – 01pm
01pm – 03pm
03pm – 05pm
10pm – 12am
05pm – 08pm
08pm – 10pm
12am – 02am RegularMix/B2B 0.07
*Data Based on KLI Audience 1st – 30th Jun 2019

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Channel Wise*
Top 3 Shows**
FM 106.2, FM 107.4 & FM 91 Only
*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.

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Top 3 Shows
(10:00pm – 12:00am)
(8:00pm – 10:00pm)
Drive Time Show Time 0.96
(05:00PM – 08:00PM)
The Matinee Show 0.89
(11 :00AM – 01 :00PM)
Top Gear 0.88
(08 :00PM – 11 :00PM)
*Data Based on KLI Audience 1st – 30th Jun 2019

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(8:00pm – 10:00pm)
Lagao Sahar Aman 0.41
(08:00 pm – 10:00 pm)
Music Most Wanted 0.41
(03:00 pm – 05:00 pm)
Samaa Club 0.63
(10:00 pm – 12:00 am)
Top 3 Shows
*Data Based on KLI Audience 1st – 30th Jun 2019

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Fasi & Friends with Fasi Zaka 0.11
(10:00PM – 12:00AM)
Drive on with Sophie 0.07
(05:00P M – 08:00PM)
Morning Jam with Khalid Malik 0.09
(07:00AM – 11:00AM)
Top 3 Shows
*Data Based on KLI Audience 1st – 30th Jun 2019

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of the company “Radio Score”
Thank You!