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Digitalization in pharma Handout

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How to offer new digital products and services in the pharmaceutical industry?

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Digitalization in pharma Handout

  1. 1. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 1 Start Your Digital Business Now! How to offer new digital products and services in the Pharmaceutical Industry?
  2. 2. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 2 For the pharma industry, we are an enabler for digital transformation providing technological and engineering excellence. We focus on pharma IoT applications and can be a comprehensive innovation and development partner for regulated medical devices.
  3. 3. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 3 We invest in start-ups and do the implementation We support pharma and other industries technical due diligence implementation closer to the patient clinical studies
  4. 4. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 4 Oliver Gassmann Member of the Board of Directors at Zuhlke AG “The dominant innovation logic of software and consumer electronics companies is fast paced, incremental technology and heavily user centric.”
  5. 5. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 5 #1 The disruptive approach Pure Digital Medicine
  6. 6. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 6 Digital implants against Arthritis, asthma, hypertension and diabetes App against ADHD Pain Akili BomedusGalvani Livia Pure digital medicines that say, that they replace drugs.
  7. 7. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 7 “You can throw your pills away!” Livia claims in its video “Livia’s unique pulses block the pain immediately.” Source Livia homepage
  8. 8. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 8 Patients are used to digital solutions from consumer products and in b2b applications. They ask for it.
  9. 9. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 9 Don´t get lost! Do you know, how your digital tomorrow will look like? Every invest is a big risk to lose money and time!
  10. 10. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 10 The incremental approach In two steps
  11. 11. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 11 Step 1: To get more insights, collect data by investing in digital solutions for your existing core business.
  12. 12. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 12 Digital Solutions to collect Data: Medical Apps and Connected Devices for Pharma
  13. 13. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 13 Step 2: Leverage the collected data, to get new ideas for new digital services and digital products.
  14. 14. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 14 New customer value with existing technology. Pharma IoT Medical Apps Closer to the patient Adherence Clinical trials
  15. 15. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 15 New Customer Value: Concept for a closed loop system with • Drug Delivery and • InVivo Sensor
  16. 16. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 16 Smart Consumables, Drug Delivery and Companion Diagnostic Pharma IoT for new Customer Value Platform Services Scalability, Basic Services for Security & Compliance Artificial Intelligence Medical Cloud Security, Safety, Compliance, Scalability and Privacy in the MedTech Application In Vivo Diagnostics Wearables Data Privacy Cyber Security
  17. 17. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 17 Be ready for the future Blockchain technology New decentralized ecosystems
  18. 18. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 18 The race for data has begun! Artificial Intelligence
  19. 19. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 19 How do you get your digital business started?
  20. 20. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 20 New customer value with Digital Services and new Digital Business Models In 2 steps from now to your digital tomorrow The incremental approach: Learning from DataDigitalBusinessMaturity Timeline Existing Core Business IoT based services for your patient1 2 Interact in decentralized EcosystemsFuture Step
  21. 21. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 21 You can’t jump over step 1 and start with step 2. Step 1 is fundamental. The incremental approach: Learning from DataDigitalBusinessMaturity Timeline 1 2 Future Step Existing Core Business
  22. 22. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 22 Business growth with Digital Services Timeline exponential growth
  23. 23. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 23 Start Your Digital Business Now!
  24. 24. © Zühlke 2018Digital Transformation | Jan Horvat, Jens von der Brelie 18-Jun-2018 Slide 24 Partner for Digital Business Innovation Jens von der Brelie Director Solution Center Pharma & Medtech +49 6196 777 54 433 Jens.vonderBrelie@zuehlke.com Jan Horvat Senior Business Development Manager Pharma +49 6196 777 54 454 Jan.Horvat@zuehlke.com

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