The document provides 13 strategies for small to medium businesses to increase their Facebook fans: 1) Include Facebook URL on business cards; 2) Search for email addresses from business cards on Facebook and send invite; 3) Include Facebook URL in email signatures; 4) Create cards promoting Facebook page; 5) Pass out cards at sponsored events and encourage tagging; 6) Include Facebook URL on all marketing; 7) Add a "Like" button and box to the website; 8) Create an engaging landing page with a call to action; 9) Give away promotions to drive fans to the page; 10) Make business information public on personal profile; 11) Use Facebook tags strategically; 12) Personalize comments with your name; 13)