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LinkedIn Vital StatsLinkedIn is a social networkaimed at professionals.Launched on 5 May 2003LinkedIn reports more than 200million acquired users in morethan 200 countries andterritories.[Wikipeidia]
Private users can:• Create an online CV/résumé (withsupportive media content)• Profiles can be easily searched, andcontact requests made• 1st, 2d, 3rd degree connections showusers how they are connected• Find jobs or search for candidates• Post and read status updates• Follow different companies to getupdate notifications• Search for and save jobs that theywould like to apply to• Be recommended/endorsed and getrecommendations/endorsements• Join discussion groups
Personal Profile• Current and previous jobs• Education• Recommendations• Contacts• Supporting media content• Projects• Languages• Organizations,• Test Scores• etc
Keywords• What are the "keywords" thatbest capture the core messageyou wish to convey. • These keywords can be spreadthroughout your profile to helpyou to be found.• They can be a mix of key skills orwords that people in your targetaudience are likely to search for,e.g. Yammer, LinkedIn, Twitter,etc
To CV or not to CV• LinkedIn is an online CV/résumé, andin a similar way it can be tweaked toappeal to difference audiences.• It is a marketing document designedto “sell” your skills, abilities,qualifications and experience.• Ask: How can my skills help the groupI’m targeting?• It should be edited to help you movein the direction you would like to go.• Or it can be edited to attract newclients.
Quality photoHave a professional photo take oralternatively get a photographyenthusiast friend with a semi-professional camera.A good photo will give you moreconfidence and inspire you toimprove the rest of your profile.
Active verbsUse verbs that describe what you did andachieved, e.g.:accomplished, budgeted, chaired, design, edited, founded, guided, handled, implemented, managed, unified, etc.
Be concreteTry to give concrete exampleswhenever possible stating what youachieved, e.g. I gave over 15collaboration training workshops.The PROJECTS section of the profileis particularly good for this.
Listing jobsMake sure you put somethingconcrete in the description of everyjob listed.
Thanks!Richard von KaufmannHead of Social Media & CollaborationTel. +358 45 11 222 73Email: firstname.lastname@example.org/zipipop linkedin.com/company/zipipopslideshare.net/zipipop sosiaalinenmedia.com