4. Zipipop Freud — The Influence Agency
Zipipop Freud combines
social media &
communications to create
influence and solve business
challenges in today’s world.
6. WHAT IS SOCIAL MEDIA?
Sharing, discussing, and interacting around
content in social networks.
Richard von Kaufmann 2013
7. WHAT IS SOCIAL COLLABORATION?
Sharing, discussing, and interacting around
content in “closed” social networks.
Richard von Kaufmann 2013
Campfire
Basecamp
15. Latent
(people search internet
for needs/desires;
asking questions in
social media)
Reactive
(reacting –
particularly in social
media)
Proactive
(campaigns, press
releases, etc.)
27. “Here is Edward Bear, coming downstairs
now, bump, bump, bump, on the back of his
head, behind Christopher Robin. It is, as far
as he knows, the only way of coming
downstairs, but sometimes he feels that
there really is another way, if only he could
stop bumping for a moment and think of it.”
A.A. Milne – Winnie-the-Pooh (1926)
“Winnie-the-Pooh” Original drawing by E H Shepard
28. FALLING OUT OF TOUCH
"When a 12-year-old can gather information
faster, process it more efficiently, reference
more diverse professionals, and get volunteer
guidance from better sources than you can at
work, how can you pretend to be competitive?"
Thomas Friedman, The DIY Economy, New York
Times, December 2009
http://www.flickr.com/photos/sachac/222673565/sizes/m/in/photostream/
34. What really motivates workers?
• recognition
• incentives
• interpersonal support
• support for making progress
• clear goals
Harvard Business Review asked 600 managers to
rank these factors:
35. Which one did the managers
vote least important?
support for making progress
36. Which one did 12,000 employee diary
entries highlight as the most important?
support for making progress
47. TAKING THE LEAD
Management needs to dive in.
Management needs to be active in
the discussions (with clunky text)
Management needs to identify the
business cases and make sure the
tools are totally integrated into the
daily workflow.
(includes middle managers)
http://www.sxc.hu/photo/624694
48. 4Cs OF COLLABORATION
•Community (must have a shared purpose/goal)
•Communication (ethic of sharing & understanding)
•Coordination (empowering users & scaling processes)
•Co-creation (shared processes & reward collaboration)
50. SKANSKA INTOUCH NORDIC
• Improve internal communication in general
• All the employees should have a better
awareness of what is happening within the
organization
• A channel for management to link the strategic
direction to the everyday activities of the IT
organization
• Cross-team knowledge sharing, understanding and
interaction
• Motivating employees by highlighting good work
and sharing best practices
Skanka InTouchNordic
internal blog
Strategic aims for the blog:
51. OSKE COLLABORATION ENVIRONMENT
The OSKE Secretariat wanted to improve how
they communicate with the 23 organizations
in the OSKE Community. They also wanted a
solution to help the 13 related clusters
collaborate more.
OSKE is an industry support network supported
by the Finnish Ministry of Employment & the
Economy.
OSKE has over 200 associated members.
Zipipop designed and
implemented a social media-based
collaboration environment using
low cost existing cloud services.
Zipipop trained Community
Managers and users in a series of
workshops.
52. SOCIAL MEDIA SKILLS
• 75% have commented online
• 60% have downloaded a file
• 58% have used Skype
• 55% initiated a discussion
• 26% have embedded a file
• 17% have not participated in social media
Results from the OSKE collaboration survey show that many members
(back in 2010) were already familiar with some key social media
activities.
53. 6x User workshops
User review workshop
OSKE Collaboration Workshops*
Client Q&A / Online
survey
Yammer & Google
Sites Setup
6 x Community
Manager / Admin
Workshops
Preparation 2nd Month 3rd Month 4th Month1st Month
“The social media policies introduced by Zipipop
have already improved our communication and
collaboration processes. Although many of the
participants had no previous experience using
social media, Zipipop’s training has enabled them
to fully engage with the new technologies.”
Riikka Pellikka (OSKE, Head of Communications)
* Workshop order and months grouped and adjusted to aid understanding
54. CLIENT BENEFITS:
• Greater information sharing and
awareness building.
• Cluster board meetings are far more
productive and innovative as they can
be prepared with online communicating
and document production.
• Face-to-face meetings among
community members have been
reduced significantly; this means
savings in time, money and natural
resources.
• The governance of the community is
much more easier than before; OSKE
Secretariat can contact over 200 people
without any heavy email sending, etc.
• Clusters and project participants have
been able to easily adapt the platform
for their individual projects.
58. Knowledge
sharing
networks:
• Improving awareness
• Requesting help
• Finding people
• Sharing tips and links
• Coordinating
• Reduces overall email
traffic
• Makes important email
standout
Top Tip: Pre-populate
social spaces with
relevant content in the
style would wish adopted
before inviting users
59. AVOID THE SPAMMY FEELING
Don’t have
private
conversations
inside large
communities!