The concept of using game mechanics in non-game contexts to achieve challenging tasks was named ‘Gamification’ by Nick Pelling in 2003. It gained popularity in 2010 when several online platforms began describing their work dynamics as a ‘gamification’ technique. Corporations all over the world, in various industries, are implementing this system to improve the work of their employees, and in the educational sector for enhanced learning. The method is based on the models of token economy, where rewards are given for better performance, and audiences are captivated by higher interactivity. Gamification makes formerly simplistic and mundane tasks stimulating, competitive, and gratifying.
Major companies around the world are incorporating gamification into their business models and revamping their brands through it, you’ll be surprised to find who and how. Take a look at this infographic for interesting facts about the growing gamification industry.