Join guest Forrester Research Analyst Dave Bartoletti, and Zenoss Alliance Strategist Kent Erickson as they discuss the age of hybrid IT, what it means for your IT organization, and how you can build an Intelligent Data Center on top of and despite the major players.

2. Cover Your Apps: Surviving In The
Age Of The Hyperscale Public Clouds
Dave Bartoletti, Principal Analyst
October 22, 2015

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Good Morning
Dave Bartoletti, Principal Analyst
Serving Infrastructure and Operations Pros
• Virtualization veteran, helping clients with
cloud transformation, cloud management,
and modern service delivery
• Tibco, Fidelity, Enigmatec (EMC)

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Accelerate your digital business
BUSINESS TECHNOLOGY PROFESSIONALS
Our view: Digital has unleashed the next
wave of innovation. To compete, you must
disrupt your own business.
• Cloud is a tool, not a competitor
• That means committing to innovate in both
the front and back office
• Cloud services are critical sources of speed
and agility, not just cost reduction.
CLOUD HELPS COMPANIES
PROFIT FROM DISRUPTION

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The public cloud “unicorns” create all
this disruption…
Company motto:
“Move fast, and
break things.”
Starts 2 billion
Linux containers
every week
200+ updates per
year and more than
40 price cuts
Closed last data
center in 2015

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“If there’s anything horses hate,
it’s hearing stories about unicorns.”
— Christopher Little

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…but cloud and mobile competition
affects every industry and geography
EVERY BUSINESS IS NOW A SOFTWARE BUSINESS

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Cloud forecast: hypergrowth for both
IaaS and PaaS thru 2020
New IaaS+PaaS
Replacement
Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester Report
38% ANNUAL GROWTH RATE
$30B GLOBAL MARKET BY 2018
- $21B IaaS
- $9B PaaS

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Cloud in 2015 and beyond
› IT stops fighting the cloud
› It’s all about speed, not cost savings
› It’s about frictionless governance
› It’s all about the apps
› Hybrid is not the future – it’s here today

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What cloud means to business users:
Autonomy Speed Innovation
Cloud Computing
How IT pros can meet the demand:
Self-Service Automation Try new things

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Hybrid cloud reality: market confusion
Forrester Hybrid Cloud Definition:
“Hybrid cloud is a cloud service connected to any
other corporate IT resource.”

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Base: 1222 US hardware decision-makers implementing cloud;
Source: Sep 19, 2014, “Benchmark Your Cloud Adoption” Forrester report
Infrastructure is increasingly hybrid
ADOPTION RATES FOR PRIVATE, HOSTED PRIVATE, AND PUBLIC CLOUD
US PRIVATE CLOUD ADOPTION
56% total in 2014
65% by end of 2015 (planned)
US PUBLIC CLOUD ADOPTION
21% in 2014
33% by end of 2015 (planned)

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Modern applications are hybrid, too
Source: February 12, 2014, “Navigate The Modern Application Delivery Landscape” Forrester report

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Hybrid creates complexity
Hosted
Private
Trad Hosting
Public
SaaS
App
Private
Cloud
“Hybrid”
Data Center
On-premises Off-premises

15. © 2015 Forrester Research, Inc. Reproduction Prohibited 15Base: 895 Midsized US & EU hardware decision-makers planning/implementing Public Cloud
Source: Forrester BT Infrastructure Survey, Q3 2014.
The top 5 challenges for companies
adopting hybrid cloud platforms:
• Need: unified security assessment, identity & access mgmt
1. Security / Application & Data Protection Concerns
• Need: license assessment and tracking support
2. Software Licensing Issues
• Need: cloud platform performance monitoring and usage analytics
3. Maintaining Adequate Service Levels & Performance
• Need: public cloud vendor compliance expertise and platform reviews
4. Meeting Specific Compliance Requirements
• Need: Remote or third-party cloud management tools
5. Too Complex To Manage On Our Own

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Build hybrid cloud management skills
THE HYBRID DATA CENTER VALUE ROADMAP
CLOUD
EXPERIMENTATION
CLOUD
LEVERAGE
CLOUD
OPTIMIZATION
Market your
capabilities
Re-engage with
your customers
Become a cloud
service provider
• Define new metrics
• Account support
• Monitoring!
• Standardization
• Automation
• Self-Service
• Performance mgmt.
• Hybrid workloads
• Cost & vendor mgmt.
DELIVERY
OPERATIONS
GOVERNANCE
CLOUD
BUILDER
CLOUD
OPERATOR
CLOUD
BROKER

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Cloud success guidelines
› Identify the core business need
• Design with and for the customer
› Shift IT operations to “continuous delivery” mode
• Look to your trusted technology partners for help
› Look for tools to help you
• Standardize everything: speed over customization
• Automate everything: drive out complexity
• Self-service catalog: easy to try, easy to buy
• Monitor everything: you can’t fly blind in the cloud

18. Thank you
forrester.com
Dave Bartoletti
+1.415-294-8136
dbartoletti@forrester.com
@davebartoletti