David Neff will present how the American Cancer Society uses PHP and Zend Framework for a new kind of social application called SharingHope.tv.

1. Social Media for Social Good using
ZEND
by David J. Neff

2. • By the year 2005, Americans will spend more time on
the Internet than watching network television and
videocassette rentals will have been replaced by easily
available video-on-demand services.”
- Nicholas Negroponte (1995, The Future of News)

3. • “Nothing you have ever experienced will prepare you for
the unlimited carnage you are about to witness”
- Dan Akroyd to Eddie Murphy in “Trading Places”

5. • Social Media needs to be defined as a
group think mentality around your
message.
• People are going to talk about your
message.
• Deal with it. Encourage it.

8. Who watches?

9. It’s Social

11. SharingHope.TV

12. SharingHope.TV - Features
-Upload video, photos, audio and artwork
-Twice the space of YouTube for your videos
- Users can leave comments to each other and rate
videos
- Simple Help videos explain how to create and upload
video
- National launch partner with relayforlife.org
- Ability to post videos on Facebook, MySpace,
Typepad, Blogger, The LINK and Societyconnect.org

14. SharingHope.TV - Benefits
-Helps our constituents share their story (no
bus needed)
- Helps move the mission by sharing stories
from real people
- Helps showcase our events and how they
work
- Every video has the option to donate
(Fundraising)
- Shows the Society can do cutting edge
technical work

16. VMIX API with ZEND
-Upload Manager.
-Media Encoder. Automatically encode your raw media file and
retain a high definition master file, keeping both easily accessible
in your library.
- Groups are used to categorize and share media. of a hierarchical
taxonomy to organize the media files in the account.
-Flash Player. Tailor your Flash media player to your size,
advertising, and viewing requirements using our flexible APIs.
-Audio Management and Player Automatically encode and
manage audio files in MP3 format.
-Human Review
-Social Media Tools Promote distribution of your media content
MySpace, Send to a Friend, submission links to Digg and
Del.icio.us, RSS feeds, all with links back to your Web site.

17. Slicehost gives us a Home
We currently have 2 slices.
-Virtual servers Ubuntu Gutsy (7.10)
which means they run as individual
servers within a main server.
- 256 MB RAM, 10 GB disk space and
100 GB bandwidth per month.
-One devoted to SQL. Running rails.
- One provides hosting for sharinghope.tv

18. Ruby shaves Time
-Entire registration system created in
Ruby
- SharingHope.TV runs Ruby 2.0 using
mongrel environment
-Project Mgmt software “Redmine”
created in Ruby

19. Open ID invites community
-Custom OpenID variation
- OpenID consumer as well

20. CC opens expression

21. Fin!
Q & A Time
Twitter:@daveiam
Blog: www.fispace.org
LinkedIn: David J. Neff
Email: Isn’t that just an aggregator
for all my social networks? …fine!
David.neff@cancer.org