1. Dawn Amato-Rudolph
Chief Creative Officer
Slightly Mad Communications
Robert B. Catell
Chairman, Advisory Board of the Advanced
Energy Research & Technology Center
Stony Brook University
Former Chairman and CEO, KeySpan Corporation and
KeySpan Energy Delivery
Norman Goldberg
Owner
Norman Goldberg & Associates
Former COO, The Wiz and Fortunoff
Kevin Hesselbirg
CEO
Primatics Financial
Former CEO, OpenLink Financial
David R. Larr
Chartered Financial Analyst
Former Vice President, Financial Information Content
Thomson Reuters
Paul Levine
President
Slightly Mad Communications
Salvatore F. Sodano
Chairman, Strategy and Business Development
Burke & Quick Partners, LLC
Chairman and CEO, Worldwide Capital Advisory Partners, LLC
Sorin Distinguished Teaching Fellow, Hofstra University
Former Chairman and CEO, American Stock Exchange (Amex), and
Vice Chairman, National Association of Securities Dealers (NASD)
Frank G. Zarb
Non-Executive Chairman
Promontory Financial Group, LLC
Senior Advisor
Hellman & Friedman, LLC
Former Chairman and CEO, National Association
of Securities Dealers (NASD)
Our Executives
in Residence

2. 2 Executives in Residence

3. Executives in Residence 3Executives in Residence 3
At Hofstra’s Frank G. Zarb School of Business, educating
students both inside and outside the classroom is our
top priority, and the Executives in Residence program is
one of the many ways we offer students a comprehensive
educational experience.
Our executives in residence, who maintain offices at the
Frank G. Zarb School of Business, enable students to
benefit from their knowledge, experiences and resources.
Their areas of expertise include finance, management,
marketing, technology and education, among other
industries.
In addition, our faculty have the opportunity to work
in partnership with these experts to organize events,
collaborate on research projects, and provide special
classroom presentations for students.

4. 4 Executives in Residence
Our Executives
in Residence

5. Executives in Residence 5
Email: dawn@slightlymadcommunications.com
Telephone: 631-271-2971
Executives in Residence 5
Dawn Amato-Rudolph
Chief Creative Officer, Slightly Mad Communications
Dawn Amato-Rudolph began her professional career as a painter
and sculptor, showing in galleries and selling her work. She
founded Sidewalk Designs Inc. as a visual merchandising company
in 1986. The company grew quickly, and in the early ’90s, she
expanded into the new media of computer aided design (CAD). By
1991, Sidewalk Designs was a successful design studio developing
campaigns and creative for exhibits, large-scale Broadway
spectaculars, websites, print advertising, and other out-of-home
media with a national client base.
Sidewalk Designs has worked on brands such as North Fork
Bank (where she headed the acquisition and branding conversion
of Home Federal, Jamaica Savings, Reliance and Greenpoint
Savings Banks), as well as the North Fork Bank expansion into
metropolitan New York with the acquisition of Commercial Bank
of New York, while concepting and managing the branding of new
branches throughout the Long Island, New York and New Jersey
regions. During this time, she headed the rebranding transition
from Kinkos to FedEx, as well as many other projects for national
brands such as Vitamin World, Party City, Carvel, Barnes &
Noble, Dolphin Mall in Miami, Channelside Mall in Tampa, Robb
& Stucky’s, Kenneth Cole Reaction, Starbucks, many different
Florida development projects, and the rebuilding of outdoor
advertising throughout Florida following Hurricane Katrina. In
2007 she partnered with Paul Levine to relaunch Sidewalk Designs
as Slightly Mad Communications.
Dawn Amato-Rudolph graduated cum laude from LIU Post with a
degree in fine art.

6. 6 Executives in Residence6 Executives in Residence6 Executives in Residence
Email: robert.catell@stonybrook.edu
Telephone: 646-472-2064
6 Executives in Residence
Robert B. Catell
Chairman, Advisory Board of the Advanced Energy Research
& Technology Center, Stony Brook University
Robert B. Catell is chairman of the Advisory Board of the Advanced
Energy Research & Technology Center (AERTC) at Stony Brook
University, New York State Smart Grid Consortium, Cristo Rey
Brooklyn High School, Futures in Education Endowment Fund,
JJT Energy, KEYERA Energy Management Ltd., and the Advisory
Council of the New York Energy Policy Institute (NYEPI).
Mr. Catell was formerly the chairman and CEO of KeySpan
Corporation and KeySpan Energy Delivery, the former Brooklyn
Union Gas. His career with Brooklyn Union Gas started in 1958.
Following National Grid’s acquisition of KeySpan Corporation,
Mr. Catell became chairman of National Grid, U.S., and deputy
chairman of National Grid plc.
Mr. Catell serves on the boards of several governmental
organizations, not-for-profit organizations, business organizations
and advisory boards. He is former chairman of the American Gas
Association, Brooklyn Chamber of Commerce, Long Island
Association, Partnership for New York City Inc., U.S. Energy
Association (USEA), Business Council of NYS, Advisory Board of
the City College of New York’s School of Engineering, and
Downtown Brooklyn Partnership. He is currently a member of the
Association of Energy Engineers, CUNY Business Leadership
Council, National Society of Professional Engineers, NYS Society of
Professional Engineers, and Society of Gas Lighting.
Robert B. Catell holds a bachelor’s degree and master’s degree in
mechanical engineering from the City College of New York and is a
registered professional engineer. He has attended Columbia
University’s Executive Development Program and the Advanced
Management Program at Harvard Business School.

7. Executives in Residence 7Executives in Residence 7Executives in Residence 7Executives in Residence 7
Norman Goldberg
Owner, Norman Goldberg & Associates
Norman Goldberg has nearly 30 years of management experience
with a major emphasis on improving productivity and compatible
human relations among owners, managers, and employees of
well-known corporate entities and family-run businesses. Most
recently, he served as advisor to a number of families who were
facing daily interpersonal conflicts in trying to maintain and grow
a successful business.
Mr. Goldberg was chief operating officer of The Wiz, a consumer
electronics retail chain owned by Cablevision Systems Corporation.
He was also a member of the Cablevision Corporate Management
Group. Prior to Cablevision, Mr. Goldberg spent 15 years as chief
operating officer of Fortunoff. In this role, he advanced several
innovative marketing strategies, including the implementation of the
bridal registry.
Before joining Fortunoff, Mr. Goldberg was executive vice president
for advertising, sales promotion and vendor relations for the
French-owned designer house Christian Dior, USA. Previously, he
spent 10 years at Bloomingdale’s where he held a variety of
management positions, and three years as senior vice president at
Diane von Furstenberg Cosmetics where he helped build the national
reputation and business of the Tatiana fragrance. Earlier in his career,
Mr. Goldberg was invited to join Skill Achievement Inc., a new
training consortium made up of The New York Urban League, the
Puerto Rican Forum, and Cornell University’s School of Industrial
and Labor Relations, where he developed a concept called high
intensity training, which was replicated across the country.
Additionally, Norman Goldberg was a board member of Cosmetique
Inc., the nation’s largest and most successful cosmetic mail order
club. He is an active pro bono advisor to the Lustgarten Foundation
for pancreatic cancer research. Furthermore, he organized and was
the moderator for a seminar at Hofstra University’s Frank G. Zarb
School of Business called Family Business Challenges and is a guest
lecturer at The Arthur M. Blank Center for Entrepreneurship at
Babson College.
Email: ngoldbe2@optonline.net
Telephone: 516-621-8807

8. 8 Executives in Residence8 Executives in Residence
Email: khesselbirg@primaticsfinancial.com
Telephone: 703-992-8314
Kevin Hesselbirg
CEO, Primatics Financial
With more than 20 years of financial technology and global
management experience, Kevin Hesselbirg serves as CEO of
Primatics Financial. Before Primatics, Mr. Hesselbirg served as
CEO of OpenLink Financial, where he remains the company’s vice
chairman of the board. As CEO, Mr. Hesselbirg helped transform
OpenLink into a multinational and industry-leading commercial
software and professional services organization with more than
$300 million in revenue and 1,200 professionals located in nine
countries. Previously, Mr. Hesselbirg served as OpenLink’s chief
financial officer and later as its chief operating officer.
A native of New York, Mr. Hesselbirg began his career at
Ernst Young LLP, where he ascended to the position of audit
manager in the specialized privately owned and emerging business
group, providing both audit and business advisory services to
high-growth businesses primarily in the medical technology industry.
Mr. Hesselbirg has also served as a chief financial officer for two
medical technology firms.
Kevin Hesselbirg holds a Bachelor of Science from Fordham
University where he graduated valedictorian of the Class of 1987.

9. Executives in Residence 9
Email: drlarr78@gmail.com
Telephone: 516-241-3978
Executives in Residence 9
David R. Larr
Chartered Financial Analyst
With more than 20 years as an institutional portfolio manager and
20 years designing financial information products, David R. Larr
retired from Thomson Reuters in 2009. His portfolio management
experience started as an analyst with a hedge fund in 1966, which
included involvement with a fast food chain in New Jersey, a resort
hotel in Barbados, and a cargo airline in Guiana. He then went on
to manage the Chubb Corporation equity portfolio under the
guidance of Chairman Percy Chubb. Subsequent assignments
included chief operating officer at John W. Bristol, managing
endowment funds; Manufacturers Hanover, managing pension
funds; and DSI, designing quantitative models and managing
pension funds. In 1985 he joined Bridge Information Systems as
senior vice president and director of product management and
research. Bridge was later bought by Reuters, which was bought by
Thomson in 2008. From 1985 until 2009, Mr. Larr’s focus was
designing and building decision-making tools for portfolio
managers. Working with a small team of developers at Reuters, a
very powerful analytics engine was created that today processes
real-time data on a global universe of prices, fundamentals,
currencies and estimates.
David Larr is a graduate of the United States Military Academy.
He maintains memberships at the New York Society of Security
Analysts, CFA Institute and Naval War College Foundation. He is
also active with the Cure for Lymphoma Foundation and proton
beam therapy for prostate cancer.

10. 10 Executives in Residence
Paul Levine
President, Slightly Mad Communications
Paul Levine entered the media world in 1988 with International
Thomson’s online division. In the ’90s, he worked for Warwick Baker
Fiore and Mad Dogs Englishmen as general manager and head
of client service. During his tenure, Mr. Levine saw agency billings
triple and revenues more than double, and he was made partner.
In 1999 Bates Worldwide (Cordiant Communications) recruited
Mr. Levine as chief marketing officer for Bates North America.
Mr. Levine spearheaded a global repositioning and development
initiative resulting in his promotion to chief marketing officer for
Bates Worldwide, appointment to its management board, and
responsibility for its other marketing service companies.
In 2004 Mr. Levine became a marketing, advertising, and emerging
media consultant, serving clients such as LG Electronics, Hyundai,
Panasonic, Bed Bath Beyond, DUX Bed, The Frick Collection,
Guggenheim Museum, Apollo Theater and American Ballet Theatre.
This led to Mr. Levine being retained in the role of president of
Agent 16 in March 2006 to re-engineer the agency’s product and
service offerings. Its client roster consisted of one client in a single
category. Through Mr. Levine’s leadership, the agency was able to
attract clients from the video game, beverage, publishing, paper and
cosmetics industries. Mr. Levine also managed the reorganization of
the agency’s custom publishing group. He then created and launched
a syndicated and custom research division in partnership with the
Scratch DJ Academy called Scratch 16.
In spring 2008 Mr. Levine partnered with Dawn Amato-Rudolph
to launch Slightly Mad Communications, a strategic and creative
advertising agency located in Northport, New York, where he
currently serves as president.
Paul Levine serves on numerous corporate advisory boards, is
a Gerson Lehrman Group council member, was on the board of
trustees of the Advertising Club of New York, was an American
Association of Advertising Agencies committee member, and served
on the board of the National Autism Coalition (now Autism Speaks).
Email: paul@slightlymadcommunications.com
Telephone: 631-271-2971
10 Executives in Residence

11. Executives in Residence 11
Salvatore F. Sodano
Chairman, Strategy and Business Development
Burke Quick Partners, LLC
Chairman and CEO, Worldwide Capital Advisory Partners, LLC
Sorin Distinguished Teaching Fellow, Hofstra University
Salvatore F. Sodano began his tenure as senior executive adviser
to the president and Sorin Distinguished Teaching Fellow at
Hofstra University in July 2010. In this role, he assisted the president
on University-wide initiatives and worked closely with Hofstra’s
academic deans on corporate and external relationships while
continuing his faculty appointments. In July 2010 Mr. Sodano was
also appointed chairman of both the business and academic advisory
boards of The Center for International Financial Services and
Markets of the Frank G. Zarb School of Business. He served as
dean of the Frank G. Zarb School of Business from 2006 to 2010.
He has been a member of the faculty and executive in residence at the
Zarb School since June 2005, with academic appointments in both
the management and finance departments. Mr. Sodano also served
as chairman of Hofstra’s Board of Trustees for the maximum three
one-year terms from October 2002 through October 2005. He joined
the Hofstra board in 2001.
For six years, Mr. Sodano, as chairman and CEO, led the American
Stock Exchange (Amex) through some of the most tumultuous times
in global capital markets history, including 9/11, ultimately creating a
revitalized institution, with a strong focus on rebirth, innovation and
product development. He directed the complete overhaul of the Amex
infrastructure, developed new products, rebranded the more than
100-year-old institution, and established new relationships with key
constituencies. In 2000, while serving as chairman and CEO of the
Amex, Mr. Sodano was elected vice chairman of the NASD (then
parent of the Nasdaq Stock Market), a position he held until
December 2004. He served as a member of the NASD board of
governors from 1999 to 2004. In September 1999, six months after
his appointment as acting president of the Amex, Mr. Sodano was
elected chairman and CEO while continuing to serve as chief
operating officer of the NASD. Mr. Sodano’s achievements at the
NASD were many, including personally overseeing the “Reinvesting
for the Future” program, which resulted in ongoing annual savings of
approximately $100 million. In 1999 Mr. Sodano was awarded the
NASD Chairman’s Award by Frank Zarb, given to the employee who
best demonstrated outstanding performance and leadership.
Executives in Residence 11

12. 12 Executives in Residence12 Executives in Residence12 Executives in Residence
Email: Salvatore.F.Sodano@hofstra.edu
Telephone: 516-463-4842
Mr. Sodano also served as chairman and president of Securities Dealers Insurance
Company, Ltd. and as a member of the board of directors of the Securities Industry
Automation Corporation (SIAC) from 1999 to 2002. Previously, he was a key
executive at Westpac Banking Corporation. Earlier in his career, he held increasingly
responsible positions at Bankers Trust Company, Morgan Guaranty International
Finance Corporation (J.P. Morgan) and Price Waterhouse.
Recognized globally for his academic and corporate achievements, Mr. Sodano has
been honored with several appointments and recognitions, including the prestigious
Ellis Island Medal of Honor in 2000, the Coalition of Italo-American Associations Inc.
Leadership in Finance and Investments Award in 2001, and the National Italian
American Foundation’s Special Achievement in Business Award in 2003. Hofstra
University acknowledged Mr. Sodano with its Alumni Achievement Award in 2000.
In addition, Beta Alpha Psi, a national academic fraternity, selected him for its
Outstanding Alumnus Award in 2002. In 2007 Mr. Sodano was inducted into the Beta
Gamma Sigma Honor Society, the national honor society of collegiate business
schools, and he was listed on the William and Kate Hofstra Honor Roll in 2010. In
2013 Mr. Sodano received the Excellence in Teaching Award from The National
Society of Leadership and Success.
Widely respected for his business perspectives, Mr. Sodano has been a frequent guest
on CNBC, CNN, and Fox News, and is often quoted in publications such as The Wall
Street Journal, The New York Times, and Financial Times. Speaking regularly, often
as a keynoter at leadership forums, his appearances have ranged from The National
Press Club in Washington, D.C., to the World New Economy Forum at China’s Great
Hall of the People in Beijing.
Salvatore F. Sodano currently serves as chairman of strategy and business
development at Burke Quick Partners, LLC. He also is chairman and CEO of
Worldwide Capital Advisory Partners, LLC, which provides research and advisory
services on corporate finance and investment activities, in addition to commentary
and research on a range of global macro events and regulations. He holds a bachelor’s
degree in accounting and economics, as well as a master’s in finance and investments
from Hofstra University.

13. Executives in Residence 13
Frank G. Zarb
Non-Executive Chairman, Promontory Financial Group, LLC
Senior Advisor, Hellman Friedman, LLC
Frank G. Zarb is non-executive chairman of Promontory Financial
Group, LLC. He serves as senior advisor to Hellman Friedman,
LLC, and advisor to The Nasdaq Stock Market, Inc., the NASD and
other clients.
Mr. Zarb served as chair and CEO of the National Association
of Securities Dealers from February 1997 until November 2000.
He served as chair and CEO of the Nasdaq Stock Market, Inc.
(a NASD company) from January 2000 until February 2001.
Mr. Zarb was chairman, chief executive officer and president of
Alexander Alexander Services, Inc., a global organization of
professional advisors providing risk management, insurance brokerage,
and human resource management consulting services from offices in
more than 80 countries, from June 1994 through January 1997.
Prior to this appointment, Mr. Zarb was vice chairman and chief
executive of The Travelers, Inc. and chairman and CEO of Smith
Barney, a Travelers subsidiary, which he joined in 1988. He was
named group chief executive on June 24, 1993. Mr. Zarb was elected a
vice chairman of The Travelers, Inc. on September 25, 1991.
During his tenure at Smith Barney, Mr. Zarb oversaw international
growth in the firm’s diversity and its clientele. His responsibilities at
The Travelers included direct management of Primerica Financial
Services, American Capital Management Research, RCM Capital
Management, and corporate administration and legal functions.
Before joining Smith Barney, Mr. Zarb was a senior partner of Lazard
Freres Co. From 1978 to 1988, he was responsible for a broad range
of investment banking activities, focusing on international finance, and
acted as financial advisor to governments around the world.
From 1974 through 1977, Mr. Zarb was the senior official for all U.S.
government energy-related activities, serving as executive director
of the Cabinet-level Energy Resources Council, administrator of
the Federal Energy Administration, and assistant to the president
for energy affairs (the “Energy Czar”). He led the nation’s energy
response to the first major oil embargo. Prior to these appointments,
Executives in Residence 13

14. 14 Executives in Residence14 Executives in Residence14 Executives in Residence
he had been associate director of the Office of Management and Budget from 1973 to
1974 and served as assistant secretary of labor between 1971 and 1972. He served in
various assignments with the Nixon, Ford, Reagan, Bush and Clinton administrations.
Before entering public service, Mr. Zarb acquired considerable experience in the
securities industry where he began his career with Goodbody Co. in 1962.
He served in various capacities for predecessor firms of Shearson Lehman Brothers,
as executive vice president of marketing, operations and investment banking, as well
as chairman of the Executive Committee.
He has served as a director on 13 public company boards. He was chairman of
Long Island Power Authority, the New York state agency responsible for overseeing
the restructuring of the electric power system of Long Island.
In 2003 the governor of New York named Mr. Zarb chairman of the New York State
Commission on Education Reform, a bipartisan group of educational, business
and community leaders who worked together to reform New York state’s educational
system.
In 2001 the governor of New York appointed Mr. Zarb to the Board of Directors
of the Lower Manhattan Development Corporation, an organization charged with
overseeing the development of the downtown New York City area following 9/11.
In 1999 the governor of New York named Mr. Zarb chairman of the Nassau County
Interim Finance Authority, a body assembled to lead a state effort to turn around
Nassau County’s financial crisis.
Mr. Zarb is a member of the Board of Trustees of the Gerald R. Ford Foundation.
He is a former chairman of the Board of Trustees of his alma mater, Hofstra
University, where he still serves as a board member. Hofstra named its business
school after Mr. Zarb.
Mr. Zarb was a member of the Mayor’s Commission on Homelessness in New York
City and led the Privatization Task Force of the New York City Partnership. He also
served as chairman of the Council for the U.S. and Italy.
Frank G. Zarb, who earned B.S. and M.B.A. degrees in business from Hofstra
University, was awarded an honorary Doctor of Law degree by the University and
received the school’s Outstanding Scholar Award. The Georgetown University
McDonough School of Business also conferred an honorary doctorate on him in 2000.
He served eight years in the U.S. Army Reserve and retired with the rank of captain.

15. Executives in Residence 15

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Frank G. Zarb School of Business
Dean’s Office
134 Hofstra University
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