Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. 

1. Presentation
of
Media planing& selection for products
promotion

2. Welcome
To
My presentation

3. Name: MD. Zahirul Islam
Roll:333
Batch:12th
World University Of Bangladesh
Dept. Of Pharmacy
Presentation
of
Media planing& selection for products promotion

4. Media planning
 Media planning is generally outsourced to
a media agency and entails sourcing and selecting
optimal media platforms for a client's brand or
product to use.

5. Media selection
Media selection is the process of choosing the most
cost-effective media for advertising, to achieve the
required coverage and number of exposures in a target
audience.

6. Media selection For products promotion
There are many media and ways to promotes a products:
Newspaper
TV
Radio
Magazine
Direct mail
Outdoor
internet

7. Newspaper
Advantages
Flexibility
Timelines
Good local market coverage
High acceptance
limitation
Short life
Poor reproduction

8. TV
Advantages
 Mass market coverage
 Low cost per exposure
 Sight sound motion
Limitation
High absolute cost
Less audience selectivity

9. Radio
Advantages
Good local acceptance
High geographic and demographic selectivity
Low cost
Limitation
Audio only
Fragmented audience

10. Internet
Advantages
High selectivity
Low cost
Immediacy
Limitation
Relatively low impacts
Audience control

11. magazine
Advantages
 Credibility & prestige
 High reproduction
 Longer time
Limitation
 No warranty of positioning

12. Outdoor
Advantages
Flexibility
High repeat exposure
Low cost
Limitation
Creative limitation
Little audience selectivity

13. Thanks
to
All