2. Godrej Interio:
• Inaugurated by, Anil S Mathur, COO, Godrej Interio
• "Godrej Interio is totally committed to providing the highest quality
furniture. The design teams work closely with consumers to
determine their likes and preferences and these requirements are
what can be seen in the products. While the designs are
contemporary, they reflect the lifestyle needs of the Indian
consumers. ’’
• Mathur said that in 2009-2010, the company achieved a turnover of
Rs 1000 crore and plans were there to achieve a Rs 1300 crore
turnover this year, with a 35 per cent growth.
7. Beds:
• ESCA Peare Bed
• Arista Vienna Bed
• Opal Wilmer Bed
• Eudora Bed Royal Bed
• Megnus Bed Zurina Bed
• Oscar Eros Bed
• Thrill Hastel Bed Windsor Bed
• Zeal Hastel Bed Flute Bed
19. Price:
• Bedroom Concept
Price range Rs 4,50,000/- to Rs. 12,00,000/-
• Living Room Concept
Price range Rs 2,80,000/- to Rs 8,00,000/-
• Cupboards
Price range Rs 12,000/- to Rs 32,000/- for steel.
Price range Rs 25,000/- to Rs1,00,000/- for wooden.
• Beds:
Price range Rs 29,000/- to Rs 2,10,000/-
• Study/Computer Tables
Price range Rs 10,000/- to Rs 70,000/-
20. Price:
• Dinning Room Concept
Price range Rs 1,80,000/- to Rs 3,00,000/-
• Dinning Set
Price range Rs 17,000/- to Rs 2,00,000/-
• Kids Room
Price range Rs 25,000/- to Rs 40,000/-
• Kitchen
Price range varies as per area.
• Home Accesories
Price range Rs 2,000/- to Rs 20,000/-
• Office
Price Depends on the area and set-up.
21. Price:
• Mattress
Price range
Single Rs 8000/- to Rs. 70,000/-
Double Rs 12,000/- to Rs. 80,000/-
• Storage
Price range Rs 15,000/- to Rs 1,50,000/-
22. What Tactical Pricing Strategies Godrej interio
use?
• Differential pricing strategy
• Product Bundle Pricing
• Value pricing
24. DIRECT MARKETING
• Direct Mail
• Although many believe Direct Mail marketing has seen its best days already
passed; there is still some life in this powerful, traditional form of
advertising.
Direct Mail refers to postcards, brochures and flyers that are sent through
the mail and generally contain a direct response call-to-action. Using direct
mail means having to purchase some necessities for the campaign,
including
printing materials, postage and the address lists of the demographic you
wish to target
25. Sales force
• Ownership 2 types:
Franchisee ownership
COCO
• Adequate incentive &rewards are adequate.
• Commissions are provided to increase sales .So this acts as a sales
force to motivate employees to uplift sales.
26. Sales Promotions:
• Godrej Interio - Upto 20% Discount - New Year 2011 Offer
Sale on: Furnishing, Kitchen, Furniture, Household
Starts: 12 Dec 2010
Ends : Limited Period Offer
• Expired: Godrej Interio Home - Stylish Offer
Sale on: Furnishing, Furniture, Household
Started: 31 Jan 2010
Ended : Limited Period Offer
• Expired: Godrej Interio - Mega Clearance SALE
Sale on: Household
Started: 25 Dec 2008
Ended : Limited Period Offer
27. Interio's Green Initiatives
• Use of natural lighting in the plant, saving up to 15% of power.
•Recycling of water with reverse osmosis plant. Effective utilization of
in-process waste water which after effluent treatment is used for
watering gardens.
•Sale of hazardous waste only to ‘Pollution Control Board’ authorized
parties
29. Public Relations and CSR:
• WALK THE GREEN TALK…..
• Green buildings: eco- friendly.
30. Health is wealth
Godrej memorial hospital ,with 110 bed , a OPD & ICU,a cutting edge
Hyperbaric Oxygen for medical emergencies strives tirelessly to provide
healthcare.
31. Community development
• Godrej was one of the nations first corporate houses to initiate
worker welfare programs. They keep Mumbai's beautiful because
they support the Indian Heritage Society.
32. Knowledge is power.
• They have even established schools at Udayachal,means the eastern
mountains ,from which the sun rises, illuminating everything on its
path. Knowledge leads godrej follows.