Personal Brand Project.pdf

PERSONAL BRAND EXPLORATION
Zachary Just
Project & Portfolio I: Week 1
June 6th, 2022

Your short 5-6 sentence overview goes here.
Think about what makes you, you. Give the
reader an idea of where you come from and how
your past has helped build you into the person
you are today. Explore your vision, purpose,
values, principles, passions, and goals.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• MLB Network Analyst
• Similar Title 2
• Similar Title 3
BRAND ARCHETYPE - showcase
how you go about your work
differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Paul H. Just
Outreach Plan:
• Have a possible connection.
• I would reach out to his boss who is Mark DeRosa
cousin.
• Highlight work in full sail studio on class work.
• Response can be a yes or no and possible
PROFILE
PICTURE
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
Edwin DeJesus Outreach Plan:
• Connections at ESPN and trained in MMA
• Individual's Email at ESPN and or phone contact.
• After the individuals' responses to to email. I would
request a face-to-face meeting.
PROFILE
PICTURE
Life Coach at Man Up
Counseling
Senior Project Manager
Pratt and Whitney

GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
timeframe attached.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
timeframe attached.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sport of baseball knowing the game
SOFT
HARD
Novice / Adept / Expert
Very welling know of players skills Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert

My promise is I help Major League Baseball
do great by reaching a younger audience to
bring to the sport of baseball.
PROMISE

CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Previous jobs, projects, leadership roles
Education:
• Sports Broadcasting, Organization Name
• Sportsbroadcasting, B.S., Full Sail University (2023)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Education:

BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON
WHY TARGET AUDIENCE SHOULD BELIEVE
YOUR DIFFERENTIATION STATEMENT.]
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
‣ DATE | LOCATION
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills

Zachary Just
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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