Watch Zach Smith's recording of this presentation here: https://youtu.be/dXb5UttkUCk Zach Smith is a serial entrepreneur, having never had a “real” job his entire life. He’s always starting, selling, running, and managing businesses. Zach loves helping others turn their dreams, ideas, and inspirations into successful companies. This passion led to his creation of Funded Today, LLC, America’s most successful crowdfunding firm and largest provider of crowdfunding marketing services worldwide. Along with his Co-Founder, Thomas Alvord, he has raised over $35,000,000…and counting…for over 200 crowdfunding campaigns in just the last 18 months alone. Funded Today holds the titles on Kickstarter for the following: Most Funded Clothing Company (Baubax Travel Jacket - #4 Most Funded Project of all time, $9.1 Million Raised), Most Funded Socks (SilverAir), Most Funded Travel Bag (GoBag), Most Funded App (Yoga Time), Most Funded Watch (LunoWear Watches), 2nd Most Funded Sunglasses (The Hughes Aviators) Most Funded Smart Luggage (Trunkster $1.3 Million Raised) and he holds Top 5 “Most Funded” titles in 10+ other categories. Chances are, if you’ve seen a successful campaign on Kickstarter, Zach Smith, Thomas Alvord, and Funded Today have had something to say about it! Zach graduated Suma Cum Laude as the Valedictorian from Weber State University’s Goddard School of Business and Economics with a business degree specializing in Accounting. Zach speaks fluent Mandarin. For two (2) years (2011 and 2014), under Zach’s leadership, Zach’s other companies received 3rd Place at the prestigious Utah Student 25 competition. Funded Today is on track to break into the Inc. 5000 for 2016 and is one of the fastest growing privately held companies in the country. Zach has been featured in numerous publications including USA Today, TechCrunch, Mashable, Entrepreneur, Forbes, and The Huffington Post. He is the Co-Author of the upcoming book "Funded" and he is also the Co-Founder of "CrowdCon Virtual", the largest virtual crowdfunding training and education summit in the world. Zach Smith splits his time in Hershey, Pennsylvania and South Ogden, Utah and he enjoys playing indoor soccer, basketball, weight lifting, reading and listening to business and self-help books, traveling the world, and working with inventors, entrepreneurs, and start-ups. To learn more about Funded Today, and to see if your project or idea qualifies for funding, apply here: http://Funded.Today/get-more-pledges/

1. The World’s Most Successful Crowdfunding Marketing Agency

2. In the past 18 months
we’ve helped start-ups,
inventors, and entrepreneurs
raise over $35 Million USD

3. Last month alone we raised
$7 Million USD

4. In the next 12 months
we are on track to raise
$90 Million USD

6. How many of you
have a business idea?

7. How many of you
have actually done something
SUBSTANTIAL with that idea?

8. How many of you would
like to make $100k in 30 days?

11. Our signature
“spike”

12. 45,000 PEOPLE PLEDGED $9,192,055

13. So….Why crowdfunding? Most of
you are on Amazon. How can
this avenue benefit you?

14. 1. Kickstarter Backers are
Innovators and Early Adopters
Therefore, conversion rates are much, much better

15. 2. Kickstarter Backers are
Forgiving

18. 3. “2.0” Your Existing
Amazon Products

20. 4. You do NOT need
money upfront. No angel
investing is required. No venture
capitalism is required. You retain
100% EQUITY in your “company”

21. 10 Principles For
A Successful
Crowdfunding Campaign

22. 1. Create a great product

24. Ubiquity
“techy”/cool
Awesome Product
+ Compelling “Chill Factor” Story__
Huge Chance For Success!
The Formula…

26. 2. Know thy margins

28. If you can’t spend money to make money,
you do NOT have a business!

29. 3. Set Your
Least Viable Goal
(LVG)

31. 4. Tell Have a great story

32. The Right Way

33. The Wrong Way

34. The “Chill” Factor

35. 5. Show Don’t Tell
Featuring Your Benefits

38. 6. Have Multiple Pledge
Levels - Upsells

41. 7. Time Your Launch

45. 8. Market Your Product

46. Pre-Campaign
FFF

47. Launch
The 3 P’s (PPP)

48. Post-Campaign

49. 9. Just Do It

50. 10. Fail Fast

51. Bonus Point: Who to choose?

52. We used to wonder which was better. After running
over 200 campaigns on both platforms, we now know.
Here is why KS is better:
a. KS has more traffic
b. KS has a higher conversion rate, even when both pages are exactly the
same
c. KS has better branding & credibility, so associating with KS gives you more
credibility
d. When you do your part to drive conversions on KS, KS will reward you by
featuring you higher up in their popular category. This is how most people
browse and discover projects on KS. KS traffic accounts for 30% to 60% of a
project's sales. So imagine raising $500,000, but instead of $500,000 it's
actually $1 million because of all the extra traffic and sales KS sends your
way for being popular. On the other hand, IG has some random algorithm
that doesn't reward the top projects.

54. Hire Funded Today!
Resources:
www.funded.today
www.kickstarter.com
www.kickstarter.com/help/stats
http://Funded.Today/stats
http://KickTraq.com
support@funded.today

55. Any questions?