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Updated: Social Media Audit - South African Political Parties
1.
Social Media Audit 1
2.
Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. African
Christian Democratic Party (ACDP) AGANG SA African National Congress (ANC) Congress of the People (COPE) Democratic Alliance (DA) Economic Freedom Fighters (EFF) Inkhatha Freedom Party (IFP) Vryheid Front Plus (VF+)
3.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is
a Social Media Audit of the South African Political parties. • The time frame of the Social Media Audit was from 16th December 2013 – 15th January 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Political Parties: Engagement, Fan Growth and Mentions.
4.
ACDP ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
5.
ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
6.
ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 170 Most
Popular City Most Popular Age Page Type abcNWED v C 120 190 380 1 944 Time Frame: 16 December – 15 January
7.
ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @A_C_D_P
Mentions T “ACDP” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January
8.
ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 4% 10% 6% 7% 10% Time Frame: 16 December – 15 January s
9.
AGANG ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
10.
AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
11.
AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 108 Most
Popular City Most Popular Age Page Type abcNWED v C 90 350 488 31 167 Time Frame: 16 December – 15 January
12.
AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @AGANGSA
Mentions T “AGANG” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January @MampeheleR Followers
13.
AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Popular Topics abcNWED 5% Top
Locations G Influencer 7% 5% 6% 6% Time Frame: 16 December – 15 January s
14.
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
15.
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
16.
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 1810 168 254 Most
Popular City Most Popular Age Page Type abcNWED 80 v C 37 993 Time Frame: 16 December – 15 January
17.
ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @MYANC_
Mentions T “ANC” mentions Twitter Age Q Number of Tweets Influencer Score P @SAPresident Followers Time Frame: 16 December – 15 January
18.
ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 4% 9% 5% 5% 7% Time Frame: 16 December – 15 January s
19.
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
20.
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
21.
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 10 Most
Popular City Most Popular Age Page Type abcNWED 9 v C 18 26 2 065 Time Frame: 16 December – 15 January
22.
COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @YourCOPE
Mentions T “COPE SA” mentions Twitter Age Q Number of Tweets Influencer Score P Number of Tweets Time Frame: 16 December – 15 January
23.
COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 4% 5% 18% 6% 9% Time Frame: 16 December – 15 January s
24.
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
25.
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
26.
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 258 152 808 1023 44
210 Most Popular City Most Popular Age Page Type abcNWED v C Time Frame: 16 December – 15 January
27.
DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @DA_NEWS
Mentions T Twitter Age Q Number of Tweets Influencer Score P @HelenZille Followers Time Frame: 16 December – 15 January “DemocraticAlliance” mentions
28.
DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 5% 11% 5% 6% 6% Time Frame: 16 December – 15 January s
29.
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
30.
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
31.
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 282 Most
Popular City Most Popular Age Page Type abcNWED 246 v C 383 549 58 269 Time Frame: 16 December – 15 January
32.
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @EconFreedomZA
Mentions T “EFF” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January @Julius_S_Malema Followers
33.
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 5% 11% 6% 6% 9% Time Frame: 16 December – 15 January s
34.
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
35.
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
36.
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most
Popular City Most Popular Age Page Type abcNWED v C 1 6 2 8 516 Time Frame: 16 December – 15 January
37.
IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @IFP_Parliament
Mentions T “IFP” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January
38.
IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 4% 5% 18% 6% 9% Time Frame: 16 December – 15 January s
39.
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16
December – 15 January
40.
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female
Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
41.
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 150 Most
Popular Age Page Type abcNWED v C 129 179 216 Most Popular City 10 744 Time Frame: 16 December – 15 January
42.
VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @VFPLUS
Mentions T VFPLUS mentions Twitter Age Q Number of Tweets Influencer Score P @PieterMulder Followers Time Frame: 16 December – 15 January
43.
VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular
Topics abcNWED G Influencer 5% 20% 6% 8% 9% Time Frame: 16 December – 15 January s
44.
Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Total Number
Of C Fans Time Frame: 16 December – 15 January
45.
Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y C Fans
in South Africa Time Frame: 16 December – 15 January
46.
Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Engagement RateC
Page Time Frame: 16 December – 15 January
47.
Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Total Number
Of M Followers Time Frame: 16 December – 15 January
48.
Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Total Number
of M Mentions Time Frame: 16 December – 15 January
49.
Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Total Number Of
M Followers (Leaders) Time Frame: 16 December – 15 January
50.
b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • EFF
is the Political Party with the most Facebook Fans. • IFP is the Political Party with the least Facebook Fans. • The most engaging Political party on Facebook is the DA . • The least engaging Political Party on Facebook is VFPLUS. Time Frame: 16 December – 15 January
51.
b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • ANC
is the Political Party with the most Twitter Followers. • IFP is the Political Party with the least Twitter Followers. • The Political Party with the most @ mentions is ANC. • DA is the most active Political Party on Twitter. Time Frame: 16 December – 15 January
52.
Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking
About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 16 December – 15 January
53.
Tel: (011) 321
0201 www.zasocialmedia.com WWW.audit@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
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