3. ON THE AGENDA
• WHAT IS A CONTENT STRATEGY?
• WHY DO I NEED A CONTENT STRATEGY?
• CREATING AND IMPLEMENTING A CONTENT STRATEGY
• MY CONTENT STRATEGY BURGER
13. HOW DO I CREATE A CONTENT STRATEGY?
Picture by Andrew Kaufman
14. HOW DO I CREATE A CONTENT STRATEGY?
• OVERALL OBJECTIVES
• BUYER PERSONAS
• PRIMARY/SECONDARY MESSAGING
• EDITORIAL CALENDAR
• LINKING PLATFORMS
15. HOW DO I CREATE A CONTENT STRATEGY?
• Awareness
• Nurture
• Market Products
• Thought Leader
• Promote
16. HOW DO I CREATE A CONTENT STRATEGY?
• BUYER PERSONA/S
Look into your
demographics, analyze
your competitors,
master the landscape
17. HOW DO I CREATE A CONTENT STRATEGY?
• PRIMARY/SECONDARY MESSAGING
Primary (our
services)
Secondary
(humor)
Smart marketers really
master the art of
primary and secondary
messaging
18. HOW DO I CREATE A CONTENT STRATEGY?
• EDITORIAL CALENDAR
19. HOW DO I CREATE A CONTENT STRATEGY?
• TONE OF VOICE
Engage with people; just remember that a business
has no business in peoples’ private lives – Nicole Nash.
20. HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS
Content
differentiation,
understand how
users speak on
each platform
21. HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS
22. HOW DO I IMPLEMENT MY CONTENT STRATEGY?
• LINKING YOUR PLATFORMS