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WYZ - dialogue marketing

  1. General Slide Deck February 2016
  2. “ Every customers’ contact is an opportunity ”
  3. “ Who we are … ”
  4. WYZ • Dialogue marketing agency, specialized in 1:1 digital communication • JointVenture – startup Wijs & YourZine • Wijs (BE) • Yourzine (NL) • Independent specialized business unit ofWijs
  5. Wijs • Digital agency • Location Gent (BE) • +/- 60 employees
  6. Yourzine • Dialogue marketing • Location 's – Hertogenbosch (NL) • +/- 70 employees • Part of the “Digital United” group
  7. Wyz team Yves Vande Velde Sales & Marketing Peter Devos Project Management Sven Vandevenne Development & Design
  8. “ What we do … ”
  9. “ Converting the contact between brands and consumers into a valuable dialogue “
  10. Dialoog marketing Personalized digital 1:1 communication • enhanced e-mail marketing • Marketing automatisation • CRM marketing • Database driven • Loyalty marketing …
  11. “Dialoog marketing” as part of digitale marketing E-mail CRM Big Data Marketing Automation DIALOOG Marketing Blog Conversion Optimalisation SEO SEA Integration Offline Marketing Social Media Content Marketing Digitale Marketing Strategie
  12. Communication basics • The right message, • on the right moment, • to the right person, • via the right channel, • on the right place. Personalization makes the difference Offline / Online The same basics
  13. The evolution of “push” marketing OUT bound only IN-OUT bound fusion one-to-many one-to-some manual selected one-to-one Triggered one-to-one
  14. • Strategy • Concept • Campaign • Realization Advice and optimization of the “personalized dialogue” between brands and customers
  15. GET KEEP GROW Our basic model ● flowchart of all moments of contact ● Online and Offline ● Activation and identification consumer Explosive growth in qualitative data ● Analysis of insights ● building a valuable, sustainable and relevant dialogue ● ‘tailored’ offer for the consumer in real time Unique insights in real time, for each and every channel ● Develop a customer contact program ● Continuous connection between brand and consumer ● Tested every day in terms of increasing customer value a positive ROI
  16. Our Core services Customer Contact Strategy Concept development Campaign management DataAnalysis HTML Design Development Testing & follow up System integratation Consumer insights Customer Value Management E-mail marketing Omni Channel Activation Conversion Optimalization Mobile Loyalty Workshops / Inspiration sessions
  17. OurValues Privacy : discretion and respect Omni-channel : its more than email Implementing innovative technology Personalization is the natural solution for spam The dialogue Sommeliers
  18. What if we could help you with ● 360 Customer VIEW’s, based on the existing CRM infrastructure. ● Matching all the customer data through the different channels. ● Converting your Big Data Lake data into persona’s and customer profiles ● Input of your CMS infrastuctuur based on predictive insights. ● Upgrade and extend your Selligent license with creative templates and premium execution of campaigns. ● Explaining internally your company the value of using CRM and its added value.
  19. “ Cases ”
  20. Ikea movers Samsung energie vreters Samsung welcome Retail Albert Heijn Efteling CZ Ziekenzorg
  21. Yves Vande Velde WYZ, Dialogue Marketing Sales & Marketing manager +32 474 83 73 49 Voorhavenlaan 31/003 - 9000 Gent

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