Presentation I gave about mobile marketing in KHM / Lessius.

1. BIS & E-business Ways to reach people with mobile marketing Stappaerts Yves

2. Introduction

3. SMS Marketing MMS Marketing Bluetooth Marketing Location Based Marketing Mobiel Internet Marketing Mobile Marketing?

4. Short Message Service Interactief Real time registration SMS Marketing

5. SMS & Win SMS NAW SMS for Email SMS to Screen SMS Voting SMS Mailing SMS Marketing

6. Price Free or payable Gain profit  Premium Branding  Standard Keyword to Shortcode (ex. SMS A,B,C of D + Win to 1234) Retour SMS Free or payable Ex. Text to win this DVD SMS & Win Operation:

7. Full contact information Traditional media added value Measurable Request for contact information Name, age, residence, ... Postcode database  Brochures, advertisement, ... SMS NAW Operation:

8. GSM + E-mail Request for information SMS  Automatic e-mail SMS  Mailing list E-mail authentication  Confirmation SMS for Email Operation:

9. Message on screen Events, TV, Exhibitions Tickers, website or screen Interactivity between users, organization and the other users Send text Filtersystem Publish Example: JimTV, TMF, … use this system in their chat program SMS to Screen Operation:

10. Exhibitions, conferences, events, radio and television programs People’s opinion Yes / No <> Agree / Disagree <> Multiple choice No voting machines Can be done anywhere in the world Example: “So you think you can dance” SMS Voting

11. Eén SMS, Groot publiek Uitnodigingen, herinneringen,... Eén bericht opstellen Contactpersonen uitkiezen Datum / Tijd Voorbeeld: Iedereen in je adresboek tegelijk laten weten dat je baby geboren is SMS Mailing Werking:

12. Multimedia Messaging Service Multimedia successor to text messages SMS: text max 140b MMS: text, images, video, sound Better than text messages, but used less Support Price MMS Marketing

13. MMS Inbound gateway MMS Outbound gateway Competitions Photo, video or sound MMS Marketing

14. MMS & Win MMS Mailing MMS to Screen MMS to Website MMS Marketing

15. Both are about the same MMS to Screen  Exhibitions, events, … MMS to Website  Social networking,... MMS to Website & to screen

16. Bluecasting Not well known Many possibilities Personal and interactive Measurable Crowded Branding Audio, video, pictures, text and java Bluetooth Marketing

17. Events: Concert, festival,... Supermarket, Malls Exhibitions Catering ... Bluetooth Marketing

18. Bluetooth server Remote controlled Scanning Unit found  What Unit? Adjust content type and format Connect Send content Bluetooth Marketing Werking:

19. Send content to users in a particular zone GPS chip Radiolocation Measuring signal strength WiMAX technology Location based marketing

20. Bigger than ever expected Influence iPhone  growth web apps Difficulties for Telecom operators Mobiel Internet Marketing

21. Mobiel Internet Marketing Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research

22. Mobiel Internet Marketing Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research

23. Mobiel Internet Marketing Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research

24. Mobiel Internet Marketing Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research

25. Mobiel Internet Marketing Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research

26. Thank you for your attention