1. STEVE JOBS
1955-2011
PA_08_Yuvraj Sharma

2. Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate, industrial
designer, investor, and media proprietor. He was the chairman, chief executive officer (CEO), and co-
founder of Apple Inc., the chairman and majority shareholder of Pixar, a member of The Walt Disney
Company's board of directors following its acquisition of Pixar, and the founder, chairman, and CEO of
NeXT. Jobs is widely recognized as a pioneer of the personal computer revolution of the 1970s and
1980s, along with Apple co-founder Steve Wozniak.
Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San
Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and
traveled through India in 1974 seeking enlightenment and studying Zen Buddhism.
About Steve Jobs

3. Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the
duo gained fame and wealth a year later with the Apple II, one of the first highly successful mass-
produced microcomputers.
By 1978, Apple was making $2 million in profits solely on the strength of the Apple II. The Apple II wasn't
state of the art, but it did allow computer enthusiasts to create and sell their own programs. Among
these user-generated programs was VisiCalc, a type of proto-Excel that represented the first
software with business applications.
The Roller Coaster Ride Begins

4. Although Apple did not profit directly from these programs, they did see more interest as the uses for
the Apple II broadened. This model of allowing users to create their own programs and sell them would
reappear in the app market of the future, but with a much tighter business strategy around it.
By the time Apple went public in 1980, the dynamic of the company was more or less set. Steve Jobs
was the fiery visionary, with an intense and often combative management style, and Steve Wozniak
was the quiet genius who made the vision work. Apple's board of directors wasn't too fond of such a
power imbalance in the company, however. Jobs and the board agreed to add John Sculley to the
executive team in 1983. In 1985, the board ousted Jobs in favor of Sculley.
The Roller Coaster Ride Begins

5. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its
then-CEO John Sculley. That same year, Jobs took a few of Apple's members with him to found NeXT.
Steve Jobs was rich and unemployed. Although he wasn't working at Apple, he was far from idle.
During this time, from 1985 to 1996, Jobs was involved in two big deals; the first of which was an
investment. In 1986, Jobs purchased a controlling stake in a company called Pixar from George Lucas.
The company was struggling, but their eventual success in digital animation led to an initial public
offering (IPO) that earned Jobs around $1 billion.
1996
The critical year in which Steve Jobs sold NeXT, the computer maker he had founded, to Apple,
returning him to the company eleven years after he had been ousted.
The Gap Years

6. When Jobs returned, the company wasn't in a good place. Apple had begun to flounder as cheap PCs
running Windows flooded the market. Jobs found himself in the driver's seat again and took some
drastic steps to turn around Apple's decline. The company asked for and received a $150 million
investment from Bill Gates. Jobs used the money to ramp up advertising and highlight the products
Apple already offered while choking off research and development (R&D) money in non-producing
areas.
The NeXT operating system was used to create the iMac, Apple's first hit PC in a long time. Jobs
followed this up with a list of successes from the iPod in 2001 to the iPad in 2010. The years between
saw Apple dominate the smartphone market with the iPhone, open up an e-commerce store with
iTunes, and launch branded retail outlets called, what else, the Apple Store. When Jobs stepped down
as CEO, Apple was scrapping with Exxon for the world's largest market cap.
Getting Apple Back on Track

7. Steve jobs was a pro at presentation.
• Steve Jobs was passionate about Apple.
• He loved his brand and had total confidence in it.
• People who worked along him said that Jobs used to rehearse his presentation 200 times before
presenting them.
• He used to be up all night with butterflies in his stomach, excited and nervous about his
presentation.
• Steve Jobs presentation skills were result of constant effort and passion.
How Jobs Gave Incredible Presentation?

8. In 2005 Apple was focused on growing its music business and the iPod was a star tool. By then we had
a few models in the market, though Apple managed to win and produced something small, the
smallest on the market, still worth a thousand songs.
The presentation came when Steve was about to unveil the iPod nano, but he did it wonderfully: The
new iPod we've had all this time with him in a small pocket of his pants.
As we see the iPod nano was a real change compared to other mp3 players of the time, it took less
than half that many. Needless to say, at that time Apple was not competitive in the industry.
The little iPod nano had it A color screen for games, it had the famous wheelchair wheels and amazing
design. Behind it was a shiny metal and the front was made of glass in two colors: black and white.
This is undoubtedly one of the key features of Steve Jobs that always had a unique way of introducing
Apple's new devices.
Life incidents

9. iPod Nano launch
(2005)

10. When engineers working on the very first iPod completed the prototype, they presented their work to
Steve Jobs for his approval. Jobs played with the device, scrutinized it, weighed it in his hands, and
promptly rejected it. It was too big.
The engineers explained that they had to reinvent inventing to create the iPod, and that it was simply
impossible to make it any smaller. Jobs was quiet for a moment. Finally, he stood, walked over to an
aquarium, and dropped the iPod in the tank. After it touched bottom, bubbles floated to the top.
"Those are air bubbles," he snapped. "That means there's space in there. Make it smaller."
It's a lesson that seems to have stuck with Apple's engineers, too.
The original iPod was 19.8 mm thin. Years later, Apple's most recent iPod is only 6.1 mm thin, and every
space is utilized. Here's what the inside of the most recent iPod looks like.
Life incidents

11. —Steve Jobs
“Innovation distinguishes
between a leader and a
follower.”

12. Jobs was diagnosed with a rare form of pancreatic cancer, called an islet cell tumor (GEP-NET), which
is a different form of pancreatic cancer than the highly aggressive and often rapidly fatal pancreatic
adenocarcinoma.
Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest
related to the tumor at age 56 on October 5, 2011.

13. References
Biography by
Walter Isaacson
Steve Jobs
Movie
Walter Isaacson’s
“enthralling” (The New
Yorker) worldwide
bestselling biography of
Apple cofounder Steve
Jobs.
takes us behind the scenes
of the digital revolution, to
paint a portrait of the man
at its epicenter. The story
unfolds backstage at three
iconic product launches,
ending in 1998 with the
unveiling of the iMac.

14. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik and illustrations by
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113070_Yuvraj Sharma
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