The Power of Advertising Campaigns: Fueling Business Success
Chapter 19 managing personal communications yuan
1. TOP 10 Learning Questions for Chapter 19： Managing Personal Communications Yuan Jiao September 24, 2010
2. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above
3. Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
4. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above
5. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Direct mail Catalog marketing Telephone marketing None of above
6. Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers
7. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Direct mail Catalog marketing Telephone marketing None of above
8. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success. Direct mail Catalog marketing Telephone marketing None of above
9. Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success
10. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success. Direct mail Catalog marketing Telephone marketing None of above
11. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Direct mail Catalog marketing Telephone marketing None of above
12. Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
13. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call Direct mail Catalog marketing Telephone marketing None of above
14. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds. Interactive marketing Direct marketing Both of above None of above
15. Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
16. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds. Interactive marketing Direct marketing Both of above None of above
17. 6. Which is included in Important guideline for productive e-mail Give the customer a reason to respond Personalize the content of your e-mail Offer something the customer can’t get via direct mail Make it easy for customers to “unsubscribe” All of above None of above
22. 7. Which is a limited area on the web managed and paid for by an external advertiser/company. Microsite Websites Search ads display ads Interstitials Internet-specific ads and videos
23. A microsite is a limited area on the web managed and paid for by an external advertiser/company
24. 7. Which is a limited area on the web managed and paid for by an external advertiser/company. Microsite Websites Search ads display ads Interstitials Internet-specific ads and videos
25. 7. Which is a limited area on the web managed and paid for by an external advertiser/company. Microsite Websites Search ads display ads Interstitials Internet-specific ads and videos
26. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary? Buzz marketing viral marketing None Both
27. Buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary
28. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary? Buzz marketing viral marketing None Both
29. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary? Buzz marketing viral marketing None Both
30. Viral marketing, which encourages people to exchange information related one way or another to a product or service online.
31. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary? Buzz marketing viral marketing None Both
32. 9.Which step involved in managing the sales force: Recruiting and selecting sales representatives Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation Supervising the sales force and helping reps to use their time efficiently Motivating the sales force and balancing Evaluating individual and group sales performance All of above None of above
33.
34. Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
38. 10. Which method can get powerful feedback, and improve product effectively? Customer’s behavior Word of mouth Research Repurchase
39. A key aspect of social network is word of mouth. It can be particularly effective for smaller businesses for whom customers may feel a more personal relationship.
40. 10. Which method can get powerful feedback, and improve product effectively? Customer’s behavior Word of mouth Research Repurchase
41. TOP 10 Learning Questions for Chapter 19： Managing Personal Communications Yuan Jiao September 24, 2010
