Opinionpanel\'s general company overview presentation outlining our panels and research services

1. Opinionpanel Research First Floor Highbury Crescent Rooms 70 Ronalds Road London N5 1XA Tel: (020) 7288 8789 Fax: (020) 7288 8772 Email: <becky@opinionpanel.co.uk> Overview presentation Becky Lewis Research Director, Opinionpanel

4. Mission… To be the leading provider of insight into young people and students in higher education through online market research

5. A significant market University applicants pa - 500,000 (77% get in) Full-time undergraduates – c. 1 million Of f/t u/g population – 90% from UK (4% from EU 6% overseas) Degrees awarded to f/t u/gs – 270,000 p.a. Academics employed in UK universities – 164,000 Sector expenditure >£20bn 106 universities 62 other HEIs Average students per HEI - 14,000 (50 have more than 20,000) Annual population… Higher Education – the engine room of the Knowledge Economy Average HEI income - £166m pa 16-18 year olds in full time UK education – 1.5m

7. An important lifetime event A transformative time Career opportunities Brand preferences / loyalties develop Social capital obtained Intellectual advancement Independence

11. Recruiting our panels F2F top-up recruitment (5%) and mentions in press (10%) UCAS invite 16 to 18 year olds from schools and colleges to The Future Panel and first year undergraduates to The Student Panel. Post-graduate students ‘ ac.uk’ email verification

15. Functionality for panellists Panellists can log in to edit their profile and check their points. All panellists can see which projects they have completed and the points they’ve earned. We have monthly articles from experts in HE or the panellists themselves. We also provide regular feedback reports to our members.

16. Client interface Clients can log in a check on the progress of their project. Dashboard tools showing live project progress

17. Questionnaires Adverts / TV Clips in questionnaires Sliding Preference Scales

18. Questionnaires Star Ratings Drag and Drop Ranking

19. Questionnaires Image and Presentation Testing Image Zoom Box (on roll over)

20. Panellist feedback “ It was the right length and the drag and drop options were extremely helpful and made the whole process less tedious than they can be. The topic was relevant to me as a finalist and rather enjoyable.” “ I liked the scrolling bars for the salary, and the drag and drop sections. It is a good use of user interaction over the internet”

21. Online qualitative research

22. Team Research Team IT and DP Team Non Executive Directors Central Team Opinionpanel is a Market Research Society Company Partner. We’re committed to upholding industry standards and complying with the MRS Code of Conduct.

23. Clients We undertake research for many of the leading organisations in the student market, including universities, market research agencies, brands, recruiters, advertising and PR. Agencies Recruitment Brands & Media Universities / Education / Policy

24. Becky Lewis Opinionpanel Research T: 020 7288 8789 F: 020 7288 8772 E: [email_address] W: www.opinionpanel.co.uk Aberdeen House 22 Highbury Grove London N5 2EA