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Youth Services: Branding and Social Media

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YouthServicesSLC

Salt Lake County Youth Services presentation for Social Media for Government Conference in Las Vegas December 2010. Outlines internal and external barriers, branding strategy and lessons learned over 18 months of social media usage.

Education
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Using Social Media Tools to Create Brand Awareness and Reach Your Target Audience ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youth Services ,[object Object],[object Object],[object Object]
External Barriers/Obstacles Summer 2009 - County ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Barriers/Obstacles A Step Back, Not a Setback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Did We Begin? Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consistent Branding Across All Communications ,[object Object],[object Object],[object Object]
Integration: Traditional and New Media Communication Tools ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy - Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Our Target Audience through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Campaign theme
FaceBook Followers – Campaign Results Results: gained over 300 new fans in the 13-17 age group over a 6 week period
FaceBook Page Views – Campaign Results
Keeping the Social Media Momentum Going ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Youth Booth” Blog Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Launch Responses ,[object Object],[object Object],[object Object],[object Object]
October - Red Ribbon Campaign Month ,[object Object],[object Object],[object Object],[object Object],[object Object]
Red Ribbon: Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
November Open House Event & Program Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open House Event Follow-up Survey
Open House Event Follow-up Survey
How Are We Measuring Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the Communication Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the Communication Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youth Services Destination Sites Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object]

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