ROI on social media by Ananth V

1. ROI on Social Media Presented By Ananth V Founder & CEO Techdivine Creative Services Tweet @AnanthV9 Facebook.com/AnanthV9 1

2. About Techdivine Creative Services: Brief introduction - Founded in 2010 - Catered to 32 brands across 16 industries in 4 countries (India, USA, UK, UAE) - Has two Registered Brands: Techdivine ® & Your SMQ ® ~ Social Media Quotient - Core services: ROI based social media brand marketing Twitter @AnanthV9 Facebook.com/AnanthV9 All Contents are Copyrights of Techdivine Creative Services

3. ROI on Social media marketing (SMM) “Every digital marketing campaign needs to be integrated with a real ROI tracking process for your BRAND & that too Innovate, implement, Measure, Improvise and generate ROI in real-time. ” Time Resources IP (Content) ROI All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

4. ROI results sample report ROI results across few industries & brands across countries that we have worked with Twitter @AnanthV9 Facebook.com/AnanthV9 Shows Percentage increase in Leads/Sales & Conversions All Contents are Copyrights of Techdivine Creative Services

5. First ask yourself: Is SMM for BRAND You? Are you just a part of the Social media frenzy or is this market potential really going to help you? Before you jump into a social media marketing campaign because everyone else seems to be doing it, ask yourself few questions about content, resources, goals you want to measure & more…. Have clearly defined GOALS! -Increase leads / enquiries by 15% in the first quarter - Increase leads to sales conversions by 10% in the first quarter -Increase footfalls by 65% in the first quarter -Encourage & initiate at least 1,000 check-ins in the first one hour of the event All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

6. Measuring ROI across….. BRAND Goals - Goals based on deliverables for BRANDS - Leads/Enquiries - Conversions ratio - Mentions / Conversions ratio - Likes/Follows/Circles – Conversion ratios - Brand reach and other goals - Empower using social networking sites like Google Plus, Facebook, Twitter etc to connect in real-time for real conversations with your end users. Measure the efforts in terms of resources to the actual NUMBERS in terms of Goals achieved – COST – Revenue ratio LIFE Success = Achievements – Sacrifices to get there Was it worth it? YES! All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

7. PROCESS: How to get started for Social media ROI? - Profile your product, audience, market and your goals Decide on the mediums and channel to implement your social media marketing campaigns Clearly define to measure your social media quotient across brands and services - Set timelines and link them with your GOALS Plan, design, implement, measure, track and reinforce with improvisations if needed. - Get feedback, work on the feedback and improvise. All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

8. Strategize according to your BRAND Goals All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

9. Research consumers presence online Understand which sites appeal to them the most and why? 100% G Plus Blog KRC 80% You Tube 60% LinkedIn 40% Twitter 20% Facebook 0% DEMOGRAPHICS 9 All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9 9

10. CASE STUDY 1: Footfalls at a restaurant – Actual SALE & Brand advertising Footfalls at a Restaurant SEO & Twitter Webmaste r - Google Analytics Your SMQ - Twitter Process 10 Feedback / Followup Guide Map / Content Image -Google Map - Image Response & Gratification Engaging Conversations Tracking Mentions for Keywords -Your SMQ - Twitter 23% increase in footfalls in the first quarter 65 % increase in Brand mentions online All Contents are Copyrights of Techdivine Creative Services Sale & Brand Advertising Twitter @AnanthV9 Facebook.com/AnanthV9

11. CASE STUDY 2: Actual Sales ROI (Trading/Broking) 31 % conversions on actual SALES – Leads for ROI Blog/ Twitter - Google Ad words - Your SMQ audit report - Web Stats Google analytics - Redirect to Landing page - Answer queries using Blog / Twitter - Form submissions http://www.slideshare.net/YourSMQ 11 All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

12. TRENDS: Should you be a part of it? - Ve + Ve Kenneth Cole #Cairo PepsiCo & Version of Ramayana on Twitter PROJECT SUNLIGHT," UNILEVER – CHILD Star India (Abusive Hack Tweet) 12 DOVE – Real beauty sketches Starbucks – The way I see it campaign All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

13. General Skeleton of tracking Social media ROI IP Social Sites ROI SEO Metrics 13 All Contents are Copyrights of Techdivine Creative Services Twitter @AnanthV9 Facebook.com/AnanthV9

14. Social Media Power Quotes - @AnanthV9 Brands have a much more important role than ever before….. i.e to connect with the consumer within. Social media is not about websites. It was, is and will always be about people. Humanize your BRAND. People buy from people they trust, so engage into conversations, empower social networking sites, measure, take feedback, listen and innovate. Today, it’s as important to listen to your brand tone too online as much as it is listening to end consumers. Don’t be across every social networking site available, rather be across sites that matter to your audience and consumers. If you exist as a BRAND, someone out there is talking about Twitter @AnanthV9 you. So make sure, you are part of the conversation prism. Facebook.com/AnanthV9 14 All Contents are Copyrights of Techdivine Creative Services

15. Q &A’sYour Queries! This was a LIVE presentation by Mr.Ananthanarayanan V (Ananth V ) at Google Busin Mumbai Event on 21/12/2013 – ROI on Social Media. All contents are Copyrights of Techdivine Creative Services and cannot be reproduced or shared for commercial or Other purposes without prior written approval from us at Techdivine Creative Service 15 Twitter @AnanthV9 Facebook.com/AnanthV9 All Contents are Copyrights of Techdivine Creative Services

16. Email us: socialmedia@techdivine.com Or Reach @Techdivine on Twitter Facebook.com/Techdivine Techdivine Creative Services on Google Plus Website: www.techdivine.com Blog: www.techdivine.com/tdblog THANK YOU! 16 Twitter @AnanthV9 TECHDIVINE Creative ServicesFacebook.com/AnanthV9 All Contents are Copyrights of Techdivine Creative Services Digital Marketing Agency - INDIA

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