Innovating for the Future

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For products or services to succeed in the market, it is not enough that we look at addressing the needs of customers or market segments, but we need to find and address the needs of non-customers or larger systems. Younomy's Super Scope paradigm wants innovators to look at both market segment and larger systems.

Design

Innovating for the Future
Super Scope Paradigm

Agenda
1. Innovation
2. Segment Thinking
3. Systems Thinking
4. Super Scope Paradigm
5. Innovator’s Perspective
6. Innovator’s Tool
7. Innovator’s Mind
www.younomy.com

geauxguard.com
www.younomy.com
It’s bettering an invention

What is Segment
Thinking?
And why it fails?

What is Scope?
● “The features and functions that characterize a
product, service, or results.” - Wikipedia
● Scope details features and functions in terms of
the following three constants:
1. Time
2. Cost
3. Quality
● Scope is fixed based on the market segments
the company targets.
www.younomy.com

Why Segment Thinking
Can Fail?
Or why time-cost-quality is not enough?

www.younomy.com
Design to give life to incubators

cobaltniche.wordpress
www.younomy.com
NeoNurture’s Incubator

Why Systems Thinking
matters?
Or why listen to non-customers as well

Three systems to think about
1. Body Mind System of Individuals/Users
2. Underlying Social Systems
3. Eco or Environmental Systems
www.younomy.com

GettyImages.com
www.younomy.com
Usability - Piano steps

www.younomy.com
Social Inclusiveness - ITC’s incense stick

www.younomy.com
Sustainability - Godrej’s chotuKool

Super Scope Paradigm
The importance of thinking market segments
and larger systems

Innovator’s Perspective
How innovators should look at
the world around?

TechTimes.com
www.younomy.com
Look at everything as a tool

www.younomy.com
These are not products but tools...

www.younomy.com
People “hire” products to do a job

Reuters
www.younomy.com
Say, to stay connected

wikimedia.org
www.younomy.com
Can we better her tools?

Lowsmokechulha.com
www.younomy.com
Yes, we can...

www.younomy.com
Philips Design’s low smoke chulha

Innovator’s Tool
...to think, ideate, analyse...

www.destockmaroc.com
Adapt
www.younomy.com

Innovator’s Mindset
What it takes to be an innovator?

Any questions?
sankar@younomy.com
www.younomy.com

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Innovating for the Future

1. Innovating for the Future Super Scope Paradigm

2. Agenda 1. Innovation 2. Segment Thinking 3. Systems Thinking 4. Super Scope Paradigm 5. Innovator’s Perspective 6. Innovator’s Tool 7. Innovator’s Mind www.younomy.com

3. What is Innovation? An outline

4. www.younomy.com

5. geauxguard.com www.younomy.com It’s bettering an invention

6. What is Segment Thinking? And why it fails?

7. Scope www.younomy.com

8. What is Scope? ● “The features and functions that characterize a product, service, or results.” - Wikipedia ● Scope details features and functions in terms of the following three constants: 1. Time 2. Cost 3. Quality ● Scope is fixed based on the market segments the company targets. www.younomy.com

9. www.younomy.com

10. www.younomy.com

11. Why Segment Thinking Can Fail? Or why time-cost-quality is not enough?

12. www.younomy.com Design to give life to incubators

13. cobaltniche.wordpress www.younomy.com NeoNurture’s Incubator

14. cobaltniche.wordpress www.younomy.com

15. Why Systems Thinking matters? Or why listen to non-customers as well

16. Three systems to think about 1. Body Mind System of Individuals/Users 2. Underlying Social Systems 3. Eco or Environmental Systems www.younomy.com

17. www.younomy.com

18. GettyImages.com www.younomy.com Usability - Piano steps

19. www.younomy.com Social Inclusiveness - ITC’s incense stick

20. www.younomy.com Sustainability - Godrej’s chotuKool

21. Super Scope Paradigm The importance of thinking market segments and larger systems

22. www.younomy.com

23. Innovator’s Perspective How innovators should look at the world around?

24. TechTimes.com www.younomy.com Look at everything as a tool

25. www.younomy.com These are not products but tools...

26. www.younomy.com People “hire” products to do a job

27. Reuters www.younomy.com Say, to stay connected

28. wikimedia.org www.younomy.com Can we better her tools?