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Young Lions CZ 2023 | MARKETERS 07

  1. 1 1 THE BOLDER YOU WAY TO +
  2. THE CHALLENGE Help young medical students to become a future professionals and superheroes in the field on child psychiatrics. Start to get young medical students motivated by developing a program to make it easier. 01 02 03 Break the stigma topic of mental health issues in adolescents in society and start to motivate them.
  3. TWO BOLD BRANDS STRONGER TOGETHER WHAT UNITES US Strong and healthy mind → better life ahead Break the stigma and talk about it Ethics & responsibility Enhance people's lives to make it count Boldness is the key to crack the taboo Boldness crack
  4. TARGET AUDIENCE 22 670 medical school students in CZ 5% of medical students want to be child psychiatrists → 1 133 186 child psychiatrists → 47% of them older than 65 y.o. 8 416 889 people in CZ who are 18+ 2 099 818 children in CZ between 0 - 18 20% of children need child psychiatrists → 419 963 +188%* more suicides among children in the last three years
  5. Increase of number of young people with mental health problems caused by many reasons THE INSIGHT Improve social credit/status of child psychiatricts professional graduates and break the stigma about the topic and work itself Lack of child psychiatrics professionals
  6. THE BIG IDEA Destigmatize mental health issues in society with relevant motivation and influence on society, whereas young medical professionals contribute to improving children's and society's life.
  7. STRATEGY PILLARS BREAK THE STIGMA Expose the taboo topic of mental health issues in society with a focus on the most vulnerable group - children. WHO, WHERE, HOW? Useful information regarding problem- solving, how to do a prevention, psychohygiene and where we can find help. Main collab with Kapka Naděje and student‘s organizations. Raise the finance for Kapka Naděje foundation via selling Jack Daniel's thematically- customized branded merch. PREVENTION IS THE ANSWER PARTNERSHIPS AND COLLABS FUNDRAISING
  8. PHASE 1 PHASE 2 • Website - all information at one place • PR outputs with media coverage • Social media outputs Media touchpoint: Heyfomo, Refresher, Spotify, Seznam.cz, DVTV… RAISE AWARENESS PREVENTION BREAK THE STIGMA TARGET RELEVANT AUDIENCE • Starting day: 10 th of October → World Mental Health Day • PR in collab with Kapka Naděje • Influencers - open the topic on social media • PR packages for influencers (with JD customized merch and info POS) Media touchpoint: Social media of influencers and foundation • Workshops with professionals from foundations • Mini conferences with child psychiatrist professionals Media touchpoints: Websites and social media channels FUNDRAISING Selling the customize merchandise – JD x KAPKA NADĚJE
  9. THE BOLDER YOU WAY TO Destigmatize mental health issues in society and help to hire young medical professionals which contribute to improve children's and society's life BREAK THE STIGMA PREVENTION IS THE ANSWER PARTNERSHIPS AND COLLABS FUNDRAISING STRATEGY PILLARS PHASE 1 PHASE 2 BREAK THE STIGMA RAISE AWARENESS PREVENTION TARGET RELEVANT AUDIENCE • PR in collab with Kapka Naděje • Influencers - open the topic on social media • PR packages for influencers • Website - all info in one place • PR outputs with media coverage • Social media outputs • Workshops with professionals from foundations • Mini conferences with child psychiatrist professionals
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