Young Lions Czech Republic 2022 | MARKETERS www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

1. BECOMEA HUBHUBFAIRYAND
CHANGE SOMEONE‘S LIFE

2. 03
LONG-TERM
COOPERATION AND
PROMOTION
02
CREATE A SAFE PLACE
FOR FAIRIES AND
CHILDREN
01
ACTIVATE FAIRIES IN
HUBHUB COMMUNITY
HUBHUB & GOODFAIRIES
OBJECTIVES

3. INSIGHTS
People spend approx. 7.5 hoursa
week browsing social media at work.
„ 67%ofworkers sayspending too muchtimein
meetings distracts them from doing their job.
„

4. We want toshow people that the time they would normallywaste can change
someone‘s life.
That‘s thereason why we came up with the
FAIRIES PROGRAM

5. HUBHUBFAIRIESPROGRAM
03
LONG-TERM COOPERATION AND
PROMOTION
02
CREATE A SAFE PLACE FOR
FAIRIES AND CHILDREN
01
ACTIVATE FAIRIES IN HUBHUB
COMMUNITY
We will monitor time spend on social media
and usefulness of internal meeting of our
members – more than 600 professionals
from various industries via Symbiosy. After
one week they will get the reports with an
invitation to spend their time more
meaningfully.
Launching a twist to our own Marketplace
platform for Good Fairies and HubHub Fairies.
Children and orphanage coordinators can make
a request for specific lessons and activities and
Good Fairies can also make more specific offer.
We will also host an event where our members
can overcome fear, prejudices and break the ice
and meet the kids.
More workshops, educational and
evntertainment program. As well as
encouraging the Czech startup scene to join
and do the same. Helping older children to
prepare for life after leaving the orphanages.
HubHub also helps Good Fairies launch into
new markets thanks to our broad network.

6. HubHub Partners
Symbiosy users
HubHub Alumni
TARGET AUDIENCE
HubHub Members
Czech Startup Scene
Phase One Phase Two
HubHub, asmall brand with
a huge impact
„

7. JULIENNE
Czech-American, 32 yo
HubHub member
Fintech company, yoga instructor
Outgoing, always smiling
Has a lot of free time but doensn‘t
know how to use it efficiently
HUBHUB FAIRYPROGRAM
HOW IT WILL WORK
01 Julienne will receive
a report of wasted
time with an
invitation spend their
time more wisely.
02 Julienne and her
coworkers decide to
join the HubHub
Fairy program. We
will send her a link to
the Marketplace.
03 She will meet the
kids for the first time
at our event on the
1st June. She will
connect with them
there.
04 She will meet the
kids for the first time
at our event on the
1st June. She will
connect with them
there.

8. 01
May 16th – 31st
02
1st of June – The event
on Children's Day
03
Ongoing cooperation between
HubHub and Good Fairies
Target audience: Czech startup/business scene
Planned media: Social media, Hubhub website,
channels of HubHub Alumni and partners and via
startup related media
MEDIA PLANNING
Target audience: Czech startup scene
Planned media: social media, HubHub
website, channels of HubHub Alumni and
partners and via startup-related media
Target audience: HubHub Prague
Members
Planned media: HubHub internal media –
newsletter, HubHub App, Digital Screens in
the coworking spaces

9. OBJECTIVES
01 ACTIVATE FAIRIES IN
HUBHUB COMMUNITY
02 CREATE A SAFE PLACE
FOR FAIRIES AND
CHILDREN
03 LONGTERM COOPERATION
AND PROMOTION
People spend approx. 7.5 hours a
week browsing social media at
work.
„
INSIGHTS
67% of workers say spending too
much time in meetings distracts
them fromdoing their job.
„
We want to show people that the
time they would normally waste
can change someone‘s life.
IDEA
HUBHUB FAIRIES PROGRAM
Monitoring of
wasted time
We will monitor time spend on
social media and usefulness of
internal meeting of our members
– more than 600 professionals
from various industries via
Symbiosy. After one week they
will get the reports with an
invitation to spend their time
more meaningfully.
Create a safe
place for all
Launching a twist to our own
Marketplace platform for Good Fairies
and HubHub Fairies. Children and
orphanage coordinators can make a
request for specific lessons and
activities and Good Fairies can also
make more specific offer. We will also
host an event where our members can
overcome fear, prejudices and break
the ice and meet the kids.
Long-term
cooperation and
promotion
More workshops, educational and
evntertainment program. As well
as encouraging the Czech startup
scene to join and do the same.
Helping older children to prepare
for life after leaving the
orphanages. HubHub also helps
Good Fairies launch into new
markets thanks to our broad
network.
TARGETAUDIENCE & MEDIA PLANNING
May 16th – 31st
Target audience: HubHub Prague Members
Planned media: HubHub internal media – newsletter,
HubHub App, Digital Screens in the coworking spaces
1st of June – The event on Children's Day
Target audience: Czech startup scene
Planned media: social media, HubHub website, channels of
HubHub Alumni and partners and via startup-related media
Continuing cooperation between HubHub and Good Fairies
Target audience: Czech startup/business scene
Planned media: Social media, Hubhub website, channels of
HubHub Alumni and partners and via startup related media
THIS PROJECT IS FULLY APPLICABLE (EVEN IN OTHER COUNTRIES – SK, UK,
PL, HU.