Young Lions Czech Republic 2018 Media category - Team 19

1. #CreativityMatters
Ondřej Ormandy, Pavel Bílek

2. Insights
Companies management is afraid of thinking out of box
Believe that more creativity brings bigger risk
Fear of being creative
Marketing and Media agencies suffer from stereotype and lack of
understanding on clients end
Suffering

3. Bright Idea
M&M agencies invest and help us to spread idea toward TA
pool
AKA and Lionharted bring back more motivated and
open-minded clients

4. Goals
Open-minded advertisers willing to take
new path
Bring back fun to marketing
Change approach through whole
Brand communication industry

5. What do we bring to the table?
Website Learning sessions Podcasts

6. Let´s put the pieces
together

7. Digital
Launch campaing for TA
Social media
Spotify
PR articles
RTB

8. M&M Agency
Learning sessions for
clients
Desire clients
Podcasts
E-learning
Let them do, what they do the best

9. Expansion set
Conference with evaluating of advertisers progress
Live presentation of creativity possibilities

10. #CreativityMatters
1. Fear of being creative,
suffering
3. Learning sessions &
education advertisers
2. Agencies do it the best
4. Change approach throught
the market