This document outlines a three-phase strategy to overcome advertisers' fear of being creative and show the business benefits of creativity. Phase 1 involves showing creative possibilities through influencer marketing and a new app. Phase 2 further involves advertisers through creativity events and competitions. Phase 3 amplifies advertiser creativity on social media, tracks results, and establishes a "Hall of Fame" to recognize creative work. The timeline is from May through the end of the year.