Young Lions Czech Republic 2018 Digital category - Team 5

1. YL2018_digital_05 1
0. Visual Summary.

2. Recruitbot is a socially driven digital data platform
that intelligently recognises if you’re the right
person for the job.
To help match the right people to AIESEC it
analyses their social media and web activity so it
can catch the right peoples attention at the right
time.
First it relates them to AIESEC, informs them about
the benefits and ultimately the “reason to believe”.
This is to drive engagement and present a good
opportunity for a conversion.
This is followed by an opportunity to find out more
about AIESEC, their contribution and SDG’s and
apply through Recruitbot itself. This platform can
also be taken into offline material by using the
messenger scan code.
Recruitbot then invites you to download our plug-
in digital platform that connects you to other like-
minded AIESECer’s to aid retention and keep
people involved.
Summary picture. Integrated digital campaign summary.
YL2018_digital_05 2
1. Summary.

3. YL2018_digital_05 3
2. Written Submission Of The Campaign.
Creative Insight: The Solution: How does it work?
Our TA have the brains and the balls
to speak their mind online. They share
articles and opinions. It’s their way of
getting their voice heard, it’s what
they know and what they’ve grown
comfortable with. They want to make
a difference, they just don’t think they
have the resources or experience. Yet.
Using a well aligned social media and
digital strategy we can target these
people based on their social media /
web use. We can then lead our
potential recruits through a custom
built user experience that empowers,
relates and informs them on the
benefits of AIESEC – leading to a
simple conversion and driving them
through to retention within the
organisation in an innovative way.
The platforms will be seamlessly linked
to create an effortless experience. This
will keep the TOV relevant, simple and
informative.
First we will hyper-target the right
audience by using sentimental analysis
API’s to deliver sponsored ads relevant
to their posts. These will be simple and
empowering to drive engagement and
conversions.
The CTA will lead to a chatbot. This has
been used as a modern way of applying,
with the possibility of instant
conversions due to the sponsored posts.
Also it can help offline media, due to the
scan code available with messenger.
Once an application is complete, they
will be given a download link for a plug-
in. They can highlight text online and it
will tell them how many people are
talking about the topic, then invite them
to connect. This is to make AIESEC
immediately inclusive and help retention
to the organisation with another
networking opportunity.
This solution will help answer the brief
by using well linked media to change
attitudes and hold interest. The
sponsored posts answer by relating and
engaging with our most likely
conversions and other students directly
and regularly to help effectively up the
conversion rate from 3:1, to 2:1.
The chatbot answers the brief by
successfully informing potential recruits
on the benefits, SDG’s and contribution
of AIESEC in a modern, engaging way,
while driving for a conversion. It can
also help conversion in other media by
incorporating the scan code so people
can apply easily online through the bot -
aiding recruitment as a whole.
The plug-in answers as it helps keep
people in the organisation – and will
give new members the possibility to
network with other like-minded people.
It also gives people an immediate
AIESEC experience after applying, to
help hold engagement and retention
with AIESEC.

4. YL2018_digital_05 4
3. The Use Of 3 Digital Led Components.
Component 1:
Sentiment analysis
sponsored posts.
Component 2:
Chatbot.
Component 3:
Google plug-in online platform.

5. YL2018_digital_05 5
4. The Use Of 3 Digital Led Components.
Component 1: Sentiment analysis sponsored posts.

6. YL2018_digital_05 6
5. The Use Of 3 Digital Led Components.
Component 2: Chatbot.

7. YL2018_digital_05 7
6. The Use Of 3 Digital Led Components.
Component 3: Google plug-in online platform.