Report
Share
Download to read offline
Recommended
How can the Power of Media be harnessed to build a better world? In addition to showing us all that's wrong in the world, can today's media be used to strengthen and empower the citizen sector, inspire the next generation of youth leaders, and accelerate the spread of environmental, economic and social best practices?
This presentation will address these questions and take a look at "The Project" Egypt's first Reality TV Show about young business and social entrepreneurs, an "Edutainment" initiative launched by Bamyan Media.Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...
Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...ebbf - mindful people, meaningful work
More Related Content
Similar to Yl17 media 13_mark bbdo
How can the Power of Media be harnessed to build a better world? In addition to showing us all that's wrong in the world, can today's media be used to strengthen and empower the citizen sector, inspire the next generation of youth leaders, and accelerate the spread of environmental, economic and social best practices?
This presentation will address these questions and take a look at "The Project" Egypt's first Reality TV Show about young business and social entrepreneurs, an "Edutainment" initiative launched by Bamyan Media.Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...
Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...ebbf - mindful people, meaningful work
Similar to Yl17 media 13_mark bbdo (20)
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
Young Marketers Elite 2014 - ADVERTISING PR - Vo Thi-Tu Oanh
Young Marketers Elite 2014 - ADVERTISING PR - Vo Thi-Tu Oanh
Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...
Using the Media as a tool for Social Change: Reality TV in Egypt - Asim Hanee...
Đường Dây Nóng Ngày Mai - Lê Vĩnh Hưng - YM mùa 10
Đường Dây Nóng Ngày Mai - Lê Vĩnh Hưng - YM mùa 10
Asotransito, Manejo defensivo,seguridad vial Ingles
Asotransito, Manejo defensivo,seguridad vial Ingles
More from YoungLionsCZ
More from YoungLionsCZ (20)
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Recently uploaded
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this keynote, Jordan will walk you through how to create a social media system that you can use for your brand. After this talk you should walk away with the tools to create and distribute content consistently.
Key Takeaways:
- How to create a social media system- Building a distribution plan for content- How to stretch one idea farHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion.
Takeaways:
Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements.
Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression.
Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn:
• How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context.
• How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most.
• How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI.
Key Takeaways:
•Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management.
•Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recently uploaded (20)
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Yl17 media 13_mark bbdo
- 1. Ordinary madness #obycejnesilenstvi Media presentation by ŠÁRKA Tošnarová & ŠTĚPÁNKA Vomočilová
- 2. our goal to increase the brand awareness and educate the general public about psychospiritual crisis to gain the fund of 250 000 CZK in the next 3 months
- 3. 13 % of women after birth delivery, suffer from the postpartum depression. 24 % of students put up with the anxiety state due to the high parents demanding 1/5 of seniors above 70 y.o. suffer from the bad balance of mind 80 % of men between 40 - 50 y.o. suffer with the midlife crisis the facts
- 4. It can applies to everyone. insight
- 5. idea It can be a problem / benefit for all of us so let's involve the people and provide them the opportunity to learn about the psychospiritual crisis and to be a part of the fight against it. Give them the opportunity to donate in the simplest way.
- 6. execution STRONG PARTNERSHIP Cooperation with T-Mobile REASON WHY Current trend in big corporation is to take care of the employees mental health. WHAT WE NEED a big company to support diabasis WHAT WE NEED to reach general public and educate them COMMUNICATION CHANNEL Youtube REASON WHY We can target different groups and deliver them the relevant message so we can catch their interest
- 7. how it will work 4 x 30 sec funny and educational YT videos using Ivan Trojan as a main face. Every video view = 1 CZK donation from T-Mobile to diabasis
- 8. WHAT MAKES GOALS realistic Donation and Education = all in one via simply way MICROSITE obycejnesilenstvi.cz Informative and educational platform YOUTUBE HOT LINE T-mobile provides diabasis the 24h operator to help in case of crisis
- 9. E R S U É INSIGHT It can applies to everyone. EXECUTION Every YT video view = 1 CZK donation from T-mobile to diabasis COMMUNICATION CHANNEL Youtube IDEA We use the strong partner to provide everyone the opportunity to learn about the problem and donate money in the simplest way M RESULT Longterm partnership, 250k CZK in the next three months, 24h hot line and increase in brand awareness
- 10. thank you! presentation by Štěpánka & Šárka