SHARE WHAT YOU SHARE
WE WANT PEOPLE TO REALIZE, THAT THEY ARE
ALREADY WRITING AND SHARING TONS OF
STORIES BY THEIR FACEBOOK/EMAIL OR EVEN A
POSTCARDS OR NOTES.
WE ARE GOING TO ACHIEVE IT USING APT
COMMUNICATION CHANNELS, FITTING TONALITY
AND WITH HELP OF OPINION LEADERS!

PEOPLE MIGHT
THINK

EVERYBODY HAS A STORY TO TELL!
EVERYBODY TELLS STORIES EVERYDAY.
EVERY SMALL STORY IS A HISTORY!
BUT THE TRUTH IS

WE WILL PUSH PEOPLE BY SHOWING THEM RIGHT
EXAMPLES.
THEY NEED TO SEE THEIR STORIES MATTER, THEY
ARE ABLE TO WRITE THEM AND WHY THEY
SHOULD.
EVERYBODY HAS A STORY TO
TELL

WE WILL CHOOSE OPINION LEADERS OF
DIFFERENT SOCIAL CIRCLES TO SHARE THEIR
STORIES AS A SAMPLES OF HISTORY
PRESERVING.
WE GIVE PEOPLE AN EXAMPLE

STORIES WILL BE SHOWN ON
INTERACTIVE CLs WHERE BUILT-
IN KINECT TECHNOLOGY
COUNTS PEOPLE THAT READ
THE MESSAGE TO SHOW THEM
THAT EVERY STORY METTER!
EVERY STORY MATTERS! (OUTDOOR)

GUERILLA & SOCIAL LEADING TO MICROSITE
WITH SAMPLE STORIES.
EVERY ENGAGED USER WILL FIND STORIES OF
CHOSEN AUTHORS AND WILL BE ABLE TO
START WRITING HIS OWN STORY.
GUERILLA CAMPAIGN LINKING
PLACES WITH STORIES

EVENTS TURN WHOLE THING
SOCIAL … AND VIRAL
SOCIAL LEADERS AND AUTHORS WILL READ DAILY
STORIES AND HIGHLIGHT THE IMPORTANCE
OF SHARING EVERYDAY LIFE.
PEOPLE WILL BE OFFERED TO JOIN
THEM AND READ THEIR OWN STORIES
OR FACEBOOK STATUSES!
EVENT WILL BE AN USUAL PART OF
MAGNESIA LITERA AND
PRAGUE MUSEUM NIGHT.

WE WANT TO GO FURTHER THAN JUST RAISING POSTS
TO 5000... WE WANT TO CHANGE THE WAY PEOPLE
THINK ABOUT HISTORY RECORDING AND MAKE
THEM ENJOY THE PROCESS!
CAMPAIGN DURATION
PEOPLE SHARING THEIR STORIES
BUDGET
2 MONTHS
YEARS…
BARTER