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Social Media in China_Wechat

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Introduction of Wechat and the differences between Wechat and Weibo

Publicada em: Mídias sociais
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Social Media in China_Wechat

  1. 1. SOCIAL MEDIA IN CHINA--WECHAT Ying Hu, 13 January 2014
  2. 2. China’s social media landscape 2013
  3. 3. MOST POPULAR CHANNELS
  4. 4. WECHAT IS A MOBILE SOCIAL NETWORK m users
  5. 5. KEY FUNCTIONS OF WECHAT
  6. 6. WECHAT FOR COMPANIES •1 message pack per day; 1 pack can include 1~3 stories •max 600 characters per story •multimedia: text, picture, voice, video
  7. 7. WECHAT vs.WEIBO WeChat Weibo Nature Mobile social messaging apps, Whatsapp Microblog, Twitter # of users 500 million 500 million Monthly active users ~236 million ~ 200 million Platforms Mobileapps Mobile, WAP, Computer Network type Private Public Usage Direct communication, Branding Widely distributinginfo, a viral effect, Branding
  8. 8. WECHAT IN A NUTSHELL •a mobile-based mass communications channel •one of the hottest social media in China •a considerable amount of active users •opportunity to reach target audience and do PR •a powerful complement to marcom mix
  9. 9. KIITOS. TACK THANK YOU.

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