Q4 is approaching fast and it’s time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.

1. Yesmail’s latest Email Marketing Compass analyzed a range of
email metrics spanning the past five quarters, identified
engagement trends that drove customer behavior, and outlined
strategies to achieve Q4 success.
PART 1 of 3
The Mobile Challenge
Below, we share some revealing
mobile trends and provide tips
on optimizing the mobile
experience.
On-the-go purchases comprised
22% of all email-generated
orders in Q2 2014, a 40% increase
from Q3 2013
BUT...
The average order value (AOV)
discrepancy between mobile and
desktop was 3 times larger in Q2
2014 compared to Q3 2013
Thanks for
your order!
$9
lower
22%
2014
16%
Thanks for
your order!
$88 $83
$28
lower Mobile Order
AOV
mobile AOV
mobile
2013
$79
Q3 2013
mobile &
desktop
$55
Q2 2014
mobile &
desktop
Value
Desktop Order
Value
Mobile opens account for 65% of all email opens, but mobile clicks
only account for 35% of all email clicks.
35%
All Email Clicks % Mobile
Clicks
34% – of all mobile events
now happen on
Android devices
44% – iPhone
22% – iPad
All Email Opens
65%
% Mobile
Opens
Best Practice Tips
Tackle the mobile challenge by:
Optimizing customer experience along the
100%
50%
0%
Employ scalable
and/or responsive
design
mobile path-to-purchase
CTA Step 1
Include big
calls-to-action
100%
50%
0%
Step 2
Step 3
Checkout
Minimize steps
to checkout
Addressing your Android audience:*
Design for
images-off setting
Turn
Images on?
Encourage viewing
emails with
“images on”
*By default, Android devices do not download email images.
To find out how to implement these best practices and learn more
email metrics, check out the full report at
Yesmail.com/email-marketing-compass-year-review
Check back for part two of three: coping with the selective email
reader.