The document provides an overview of email design features and capabilities from Yes Agency's 2014 lookbook. It includes 18 sections that describe elements like mobile scalability, social excerpts, registration forms, polls, status bars, navigation, landing pages, templates, and responsiveness. Case studies are presented for 9 clients that used Yes Agency's services to create email template systems and newsletters, including Intel, Marriott, See's Candies, and eBay. The document concludes by describing Yes Agency as the longest-running dedicated email design agency and lists some of its award wins.
2. Key
Features & Capabilities
MOBILE
SCALABLE
HYBRID LAYOUT
One layout for big and small
screens alike. 100% readable,
completely functional, with
no need to zoom or pinch.
SOCIAL EXCERPTS
Social content (like tweets,
photos or comments) that are
pulled right into the message.
NEXT
GENERATION
REGISTRATION
Mobile optimized form fields
with transitions and onscreen validation.
AGENCY
MEGA MERGE
Relevant user information is
pulled in, with an attentiongrabbing graphical treatment.
POLL
An interactive poll that
shows results on a custom
landing page.
STATUS BAR
Visual cue to display user
progress or time remaining
within a service period.
CATCH-ALL
BOTTOM
NAVIGATION
Helps get clicks to other
category levels with a series
of links at the bottom.
LANDING PAGE
An optimized web
experience created in
conjunction with the email
to increase conversion.
2
1
3
MULTIMESSAGE
CAMPAIGN
Multiple messages regarding
the same topic with a series
designation.
BRAND BOOK
A standalone document
that describes all aspects
of brand messaging.
DYNAMIC
CONTENT DISPLAY
Changes based on user data
such as time remaining or
location.
CUSTOM
MAILTO LINK
A link that displays dynamic
content within a mailto link.
3. STICKY CONTENT
A light, recurring section,
meant to engage readers
(photo of the week, jargon
watch, comics, trivia, etc.).
MOBILE CLICKTO-CALL
Allows smartphone users to
click-to-call.
CLICK-TO-LAUNCH
APP
A call-to-action that launches
a smartphone app or desktop
application.
TEMPLATE
SYSTEM
Unified header/footer with
stacked sections that can be
added, removed or reordered.
BULLETPROOF
BUTTONS
A button that can be read
and clicked, even with
images turned off.
VIDEO
A pseudo video player, which
clicks through to an autoplay
video landing page.
RESPONSIVE
DESIGN
A layout that utilizes CSS3
@media properties to alter its
layout for PC or mobile.
SOCIAL SHARE
Social sharing icons
connected to Main CTAs.
Shares a portion of the email,
not the whole message.
100% READABLE
WITH IMAGES OFF
All text is displayed and
readable, whether or not
images are loaded.
ABC
WEB FONTS
An email that uses nonweb-standard typography.
Everything on these pages was created entirely by Yes Agency.
4. Intel
Developer Zone Newsletter
ABC
WEB FONTS
Intel’s fantastic newsletter for developers contains
a large variety of editorial articles. With surging
mobile opens, Yes Agency helped Intel clean up
their content, modernize their look and most
importantly go mobile-responsive.
RESPONSIVE DESIGN
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
4
5. ABC
WEB FONTS
Marriott Rewards
Master Email Template System
STATUS BAR
MOBILE SCALABLE
HYBRID LAYOUT
Yes Agency worked with Marriott Rewards to create a
master template system that helps modernize their emails
and optimize them for mobile. The new design is fast and
light, uses extensive web fonts and bulletproof buttons,
and contains value-added sticky content.
RESPONSIVE DESIGN
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
5
6. See’s Candies
Email Design
Yum! Email templates that cleanly display the
delicious candy, promotions, and interesting tidbits about their iconic brand and history.
MOBILE SCALABLE
HYBRID LAYOUT
STICKY CONTENT
BULLETPROOF
BUTTONS
6
7. Brother
Email Template System
Yes Agency assisted Brother International with a large
template system that gave them a modern, mobile
design and could be used for all of their campaigns,
from acquisition to retention, transactional and more.
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
7
8. Lorman
Email Template System
Lorman is a company that helps people learn through seminars.
Yes Agency assisted them with a master template that handles a
large amount of copy, yet feels light and scannable.
ABC
WEB FONTS
RESPONSIVE
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
8
9. Duluth Trading Company
Email Template System
Yes Agency helped Duluth make their awesome (and hilarious) emails,
mobile ready. A large, flexible template system enabled them to create
messages right in HTML code, reducing their time to publish.
ABC
WEB FONTS
RESPONSIVE DESIGN
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
9
10. eBay
Master Email Template System
Yes Agency partnered with eBay to create
a responsive master template system that
helped make the company’s numerous email
campaigns entirely mobile ready.
ABC
WEB FONTS
RESPONSIVE DESIGN
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
10
11. Time for Kids
Email Template System
A responsive template system that uses the
major elements of Time’s brand (red borders,
strong typography) yet showcases Time for
Kids’ inspiring photography.
ABC
WEB FONTS
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
11
12. Lancôme
Monthly Newsletter
ABC
WEB FONTS
Lancôme needed an email template system that would evoke their
iconic brand and contain a strong editorial magazine look and feel.
Web fonts and a stylish design, along with a personal editor’s note,
make this monthly email shine.
STICKY CONTENT
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
12
13. Char-broil
Email Template System
Grilling tips, new products, sales, and replacement parts are all part of this
modern email layout that uses web fonts and social dispatches. Best of
all, Char-broil’s production time was drastically reduced, allowing their
marketing to be more nimble and effective.
ABC
WEB FONTS
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
13
14. Scholastic
This is Teen Template System
Scholastic’s popular teen initiative connects teens with their favorite
Scholastic authors and books, building a community of readers
through email, social and location-based mobile apps. Yes Agency
assisted them by bringing this bright, fun brand to life through a
responsive email template system.
SOCIAL SHARING
CLICK-TO-LAUNCH
APP
STICKY CONTENT
Horses of the
Dawn: The Escape
RESPONSIVE DESIGN
Defy
BULLETPROOF
BUTTONS
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
14
Gold Medal
Winter