YellowAPI.com hosted a Lunch & Learn session explaining the basics and the motivation behind the YellowAPI initiative.

1. Lunch & Learn
Thursday, June 1st 2011
BETA
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2. MAJ Jean-Luc David LT Jonathan Lavoie-Lévesque
MAJ Yasha Sekhavat
MAJ Thomas Petyt MAJ Bradley Wing COL Matthieu Houle MAJ Carolyne Moran
couldn’t show up at the photo shoot:
Linda Salicco Sylvie Lafond Lisa Lamontagne

3. mobile is sexy

4. our future. today…

5. critical mass

6. Wait! I’m updating
my Facebook
status.
LOL!
not only the young cool dudes

7. audience
local
content
marketing
solutions
for SMBs
intention
to buy
our DNA

8. 2010: a good start…

9. YellowPages.ca featured by Apple. WOW!

10. #1
Application
in Productivity Category

11. 2.5 million
downloaded applications

12. 30% of digital searches in March 2011

13. our
content
wil l make
us win

15. pioneers of mobile monetization in Canada

16. Two targets, two products
Local Advertisers
Mobile Priority
Placement
National Advertisers
Brand Filter

17. 2011 : think BIG

18. BETA
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19. Application
What is an API? Programming
Interface

20. Why give our content away for free?

21. 500,000+ applications

22. “why would we give our content away for free?”
ROI

23. Application
What is an API? Programming
Interface

24. DATA
Yellow Media Database
At YPG, one of our key assets
is rich local content.
These listings also include
ratings and reviews, pictures,
videos and people listings. Business Listings People Listings
We have 1.5 M geo-coded
business listings and POIs.
Rich Media Ratings & Reviews

25. ACCESS
In the past, this content was secured and not accessible.
Today, this content is open, free and available to anyone. Yellow Media Database
Business Listings People Listings
Rich Media Ratings & Reviews

26. UNLOCK
YellowAPI unlocks this rich content, giving a key to the door.
Access is now granted in a secured environment. Yellow Media Database
Business Listings People Listings
Rich Media Ratings & Reviews

27. BUILD APPS
Build engaging customer applications.
Leverage the power of mobile and web. Yellow Media Database
Business Listings People Listings
Rich Media Ratings & Reviews

28. OPEN UP
“
your business model”

29. OTHERS
have done
the same

30. OPEN API TIMELINE

31. So...
How does YellowAPI add value?

32. INNOVATE.

33. COMPETE.

34. YELLOWAPI TARGETS
1 2
THE ‘BIG GUYS’ DEVELOPERS

35. target #1 THE ‘BIG GUYS’

36. POYNT
Business, People and
Restaurant searches
are powered by
YellowPages.ca.

37. YAHOO! MOBILE
Yahoo! Mobile That’s
1,000,000+
integrates YPG’s local
business data through
YellowAPI.
searches/month

38. WHERE
YellowPages.ca powers
their local business
search in Canada.

39. CBC
CBC has added a local
discovery feature to
their site powered by
YellowPages.ca

40. target #2 DEVELOPERS

42. HackFests
Olympics for Geeks
1. Take a loft
2. Add a WiFi network
3. Blend with pure talent
4. Complete with lots of Red Bull
Let stew for 6 hours
Serve chilled.
The result?...
symply mind-blowing apps!

43. Want to see some examples of what they
develop in 6 hours?

44. RESERVELY
Make quick, online
reservations with any
restaurant in Canada.
With YellowAPI and a little
magic, the system calls the
restaurant and makes the
reservation for you!

45. DATESHAKE
DateShake is a sexy app
that allows someone to
randomly grab a Twitter
friend and find a
restaurant based on
their location.
Just shake it!

46. RENDEZVIEW
RendezView allows two
people to find the
perfect place to meet.
Simply input your
locations and meet in
the middle!

47. PUBCRAWL.ME
An online pub crawling
tool framed in a slick-
looking interface.
Pick your pubs, set your
itinerary, share it on
Facebook and party!

48. FLUSHFINDER
Looking for a public
washroom around you?
FlushFinder finds closest
coffee shops, gas stations,
libraries and more for you to
feel better!

49. Developer Program
YellowAPI is an incubator, helping take amazing ideas to market.
We support innovators and entrepreneurs looking to live their dreams.
We offer resources:
Financial Technical Creative

50. Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages Teams Up With Foursquare For “Venue
Harmonization Project”
-TechCrunch

51. Incredible media coverage about YellowAPI in both Canada and the US!
YellowAPI becomes first Canadian partner for
foursquare’s venue harmonization project
-AboutFoursquare Blog

52. Incredible media coverage about YellowAPI in both Canada and the US!
Canadian Directory Publisher Scripts an API
Success Story
-ProgrammableWeb

53. Incredible media coverage about YellowAPI in both Canada and the US!
Canada Yellow Pages Launches API - A
Picture of a Modern Service
-ReadWriteWeb

54. Incredible media coverage about YellowAPI in both Canada and the US!
YPG Making Good on API Strategy
-Greg Sterling, Screenwerk

55. Incredible media coverage about YellowAPI in both Canada and the US!
You guys have the golden API ecosystem vision
-Kin Lane, API Blogger

56. Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages is App Happy in Online Push
-The Gazette

57. FUTURE NEW DATASETS
Yellow Media Database
+ Canada411 Database LesPAC Database RFD Database
People Classifieds Coupons

58. FUTURE READ + WRITE
Yellow Media Database
+ User Generated Content
Ratings
Reviews
Check-ins
SOCIAL INTERACTION

59. YELLOWAPI.COM
by the numbers

60. Launched
SEPTEMBER 2010

61. of searches/month

62. developers
(June 2011)

63. APPS
built

64. ready to rock’n’roll