1. WORK EXPERIENCE EDUCATION
CO-CURRICULAR
ACHIEVEMENTS
INTERESTS CONTACT

2. Marketing Intern,
IIM Lucknow
•June 2015- July 2015
Business Development Executive,
Just About Sportz and Showbiz
•November 2014-June 2015
Digital Marketing and Merchandising Manager,
SINGHAM RETURNS
•August 2014- September 2014
Intern,
Centre for Innovation Incubation and Entrepreneurship, IIM
Ahmedabad
•June 2014- July 2014
Executive Assistant to the CEO,
DC Design
•April 2013-July 2013
Intern,
The Viral Fever
•July 2012- August 2012

3. •Assignment 1: How to Speak so that People Want to Listen
•Assignment 2: Your Body Language Shapes Who You Are
MODULE 1: IMPROVING PRESENTATION SKILLS
•Assignment 1: How Can Market Leaders Expand the Total Market and Defend Market Share
•Assignment 2: How Should Market Challengers Attack Market Leaders
•Assignment 3: How Can Market Followers Or Nichers Compete Effectively
•Assignment 4: What Marketing Strategies Are Appropriate At Each Stage Of Product Life
Cycle
•Assignment 5: How Should Marketers Adjust Their Strategies And Tactics For An Economic
Downturn Or Recession
MODULE 2: OVERVIEW OF MARKETING MANAGEMENT
•Assignment: What are Brands Good For?
MODULE 3: SOLVING HARVARD CASE STUDIES
•Assignment: What Marketers Misunderstand about Online Reviews
MODULE 4: ANALYSIS OF HARVARD BUSINESS REVIEW ARTICLE

4. WINNER OF BEST PRESENTATION COMPETITION FOR
JURASSIC WORLD
• Approaching brand/marketing
managers for marketing opportunities
with films/ events/ sports properties (IPL)
JOB ROLE
• Contacting potential clients (brands)
• Drafting & Designing Proposal
Presentations
JOB DUTIES

5. Click on the above image to
view the Singham Returns
Case Study
• Instrumental in association with
Bewakoof.com for co-branded
merchandise
• Inventory management of merchandise
• Vendor registration on Ebay and Infibeam
KEY ACTIVITIES

6. The team worked on preparing a comprehensive
database of Indian startups across different sectors
and analyzed their USPs, current trends, future
prospects, team profile, funding & investment
details.
•Week 1: Retail & Hospitality Sector
•Week 2: Logistics & Transportation Sector (Adjudged best
presentation)
Assisted in designing & drafting sales and
marketing presentations for CIIE initiatives.
•Areas of focus: Fin-Tech, Internet of Things (IOT), Wearable Tech,
Food Processing, Big Data
Member of the team making one of India’s biggest
list of mentors and investors in the Indian Startup
Ecosystem.
•The database was comprehensively compiled including but not
limited to their areas of interest, sector expertise, portfolio, location
and availability, etc.

7. Trade Marketing and PR strategies for coming up with co-branded merchandise, video
games, etc.
Made a comprehensive demonstration presentation of DC products
Planning and implementing DC Concept Contest
Social media analysis
Prepared a comprehensive list of assembly tools and machinery used at the shop floor
Preparing monthly billing statements of franchises
Balance Sheet analysis with other listed companies for benchmarking ratios

8. Worked as a
production assistant
on Jha.2 (A spoof
on Ra.One)
Key Role:
Organising props
and costumes
within a controlled
budget

9. VOLUNTEER
•TiE Smashup 3, April 2013
•TiE Entrepreneurial Summit, December 2012
•TiE Smashup </tech edition>, September 2012
•TiE Smashup, April 2012
ASSOCIATE MEMBER
•AIESEC Mumbai
•August 2011-February 2013
HEAD OF DEPARTMENT: SECURITY
•DRISHTI: NM College’s Management Fest
•December 2012- January 2013
VOLUNTEER: NM NSS
•2011-12
•Member of NSS Camp 2011

10. TiE Smashup 3,
April 2013
TiE
Entrepreneurial
Summit,
December 2012
TiE Smashup
</tech edition>,
September 2012
TiE Smashup,
April 2012
• Cold calling TiE members to invite them for the
event
• Miscellaneous jobs on event days like delegate
registration, stage management, etc.
KEY ACTIVITIES

11. Lead a team of
14 members
Procuring security
equipment and
personnel on
barter
Procuring
permissions from
government
officials
Organizing
internal treasure
hunt for Drishti
members
Annual inter-collegiate
management youth festival
of NM College

12. Member of NSS Camp
(2011)
Other Activities:
Orphanage Visits,
Blood Donation Drive

13. THE DALY COLLEGE,
INDORE
•1999- 2011
•CLASS X: 81.2 %
•CLASS XII: 87.2 %
HARKISAN MEHTA INSTITUTE
OF JOURNALISM & MASS
COMMUNICATION
•DIPLOMA IN FILM APPRECIATION
& CREATIVE WRITING
•2011-12
NARSEE MONJEE
COLLEGE OF COMMERCE
& ECONOMICS
•BACHELORS OF MANAGEMENT
STUDIES (BMS)
•2011-14
•84.43%
•Stood 5th in a batch of 108
NARSEE MONJEE
COLLEGE OF COMMERCE
& ECONOMICS
•MASTERS OF COMMERCE
(M.COM)
•2014-16
•SEM II: 82.5%
•Stood 1st in the Business
Management stream

16. Event
Conceptualization
& Execution
Hosting
Artist
Management
Fund Raising Scheduling

17. A lecture on GENERIC BRANDS

18. NAAM TROPHY FOR OVERALL PROFICIENCY IN CULTURAL ACTIVITIES (2013)
SPECIAL PRIZE FOR CONTRIBUTION IN
YOUTH FESTIVAL (2012)
SPECIAL PRIZE FOR CONTRIBUTION IN
YOUTH FESTIVAL (2011)

19. Click here to view the presentation

21. FIRST in Business Quiz at Adorea (Wilson College) (2014)
FIRST in Business Quiz at Aahan (Usha Pravin Gandhi College) (2014)
FIRST in GK Quiz in Nexus (Hinduja College) (2014)
FIRST in GK Quiz in Blaze (HR College) (2014)
FINALIST in GenQ (GK Quiz) at Channel V’s India Fest (2012) (Second in Mumbai
Zonal)
FIRST in Bollywood Bamboozle (Bollywood Quiz) at Malhar Festival (St. Xaviers
College) (2012)
Finalist in the General Knowledge Quiz at Youth Festival organized by Mumbai
University (2012-13)
SECOND in General Quiz at Entourage (Jai Hind College) (2013)
SECOND in General Quiz at Nexus (Hinduja College) (2013)
SECOND in Corpo Cript Business Quiz at Aahan (Usha Pravin Gandhi College)
(2013)
THIRD in Mumbai Zonal for Movie Quiz at Channel V’s India Fest.
FIRST in Written Quiz and FIFTH n Finals at Kirloskar Business Quiz (Lawrence
School, Sanawar) (2010)
FIRST in Lunawada Quiz at Daly College, Indore (2010)
GOLD Badge for Quizzing at Daly College, Indore (2010)

22. FIRST PRIZE in English Skit at YMCA Inter-College
Drama Competition.
•Won the Best Performer Award
CONSOLATION PRIZE in Hindi Skit at Youth Festival
organized by Mumbai University (2013)
SECOND in Street Play at Malhar (St. Xaviers
College) (2011)
SECOND in Stage Drama at Kshitij (Mithibai
College) (2011)
THIRD in Street Play at Kshitij (Mithibai College)
(2011)
Participated in Indian People’s Theatre
Association’s Inter- College Dramatics
Competition (2013)
Member of an acting workshop by THESPO (2011)

23. SECOND in Western Group Singing at
Youth Festival organized by Mumbai
University (2011)
FIRST in Indian Orchestra at IPSC
Cultural Fest 2010-11 held at The Daly
College, Indore (Played Sitar)
SECOND in Indian Orchestra at
Aarohan Youth Festival (Choitram
School, Manik Bagh)
FIRST in Indian Orchestra at IPSC
Cultural Fest 2008 held at Vidya Devi
Jindal School, Hisar (Played Sitar)
COLLEGE COLOUR for Music from
2008- 2010.

24. Member of school Basket Ball
team (2010-11)
FINALIST in Basket Ball at BE A
SPORT (NM’s Annual Sports
Day) (2011)

25. MOVIES MEALS MEDITATIONMUSIC MEDIA MONEYMARKETINGMANAGEMENT

26. yashoganeriwala@gmail.com
+91-7303695656
+91-9039039093