Company Presentation
NetIX: Moving Traffic to the Expressway
www.netix.net

Why NetIX?
NetIX’s next-generation network accelerates the Internet,
connecting content creators with users faster, cheaper, and
more directly than ever.
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Enhanced user
experience
The User Experience Lags Expectations
 Web-users expect a site to load in two seconds or less.
 Slower response time directly affects the end-user’s seamless experience.
 Few countries clear this threshold on average.
 One reason for the problem is the roundabouts of current network architecture.
Avg. page load time in selected countries
Source: Akamai State of the Internet Report, QIV 2014
“With 65% of today’s 18-24 year
olds expecting a site to load in 2
seconds or less we can predict
that people will expect a 1-
second loading time in the near
future” [Nokia].
milliseconds
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Moving Traffic to the Expressway
NetIX Architecture – The Ethernet ExpresswayCurrent Architecture - Crosstown Traffic
 NetIX provides a solution: an Ethernet expressway that bypasses circuitous routes
in the “crosstown traffic” of the global Internet.
 NetIX is a Carrier Class Ethernet platform that interconnects members globally
without intermediary networks.
 User tests show that NetIX shortens the route of traffic passing through the
platform by up to 39%.
Internet
Exchange Point
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Every Millisecond Matters
32% shorter routing 90% of websites respond faster
Comparison of NetIX to three Tier 1 Internet Providers with popular sites shows:
Page-load time in 54 of Alexa Top 100 web sites
“Every millisecond matters.” ( Arvind Jain, Google engineer)
Operator1
Operator2
Operator3
NetIX
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milliseconds
Median
(54 Websites)
- 374 ms / -15%
- 424 ms / -16%
- 1 085 ms / -33%
- 430 ms / -11%
Operator1
Operator2
Operator3
NetIX
Average for the 3 Operators
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As at 20.07.2015, 09.50 a.m GMT

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Operator 1 Operator 2 Operator 3
NetIX Slashes Bandwidth Costs
Results of actual use cases for NetIX member ISPs:
 Price per Mbps decreased 24-27%.
 International IP transit decreased ~50%.
 Total IP bandwidth use (peering + International IP transit) increased.
Average Price per Mbps (IP Transit & Peering), 3 NetIX Global Internet Exchange (GIX) Clients
-27%
Price per Mbps
-24%
-27%
BeforeNetIX
AfterNetIX
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Market Validated Business Case
NetIX Members NetIX Traffic (Gbps)
 NetIX officially started in January 2013 with 6 members. Currently it has over 70.
 NetIX attracted blue-chip companies such as Google, Akamai, Telefonica, Turk
Telecom, and Mail.Ru.
 Traffic in the platform has grown from zero to 240 Gbps in less than 3 years.
 NetIX ranks among the top 25 global platforms for exchange of IP Traffic [Wiki].
 NetIX GIX provides direct routes to 85% of the Internet.
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Peering: Skype for ISPs
 ISPs buy all local and
international connectivity
from high-cost Tier 1
providers
 ISPs buy all international
connectivity (“IP Transit”)
from Tier 1
 ISPs peer local traffic via
Internet exchange points
(IXPs) at much lower cost
 NetIX globalizes peering
by interconnecting IXPs
 ISPs peer locally and
internationally through
NetIX’s GIX service
 Tier 1 needed only for
residual connectivity
Yesterday Coming SoonToday
Internet Peering: the business relationship whereby two companies reciprocally
provide access to each other’s customers [Dr. Peering]
Tier 1
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Peering Outpaces IP Transit
 Peering will come to dominate global IP traffic at the expense of transit.
[TeleGeography]
 Many regions that currently rely on IP transit will gain wider access to peering.
Transit vs. Peering Volume Growth 2013-2020
0%
10%
20%
30%
40%
50%
60%
70%
80%
Global Asia Europe Latin America Middle East Oceania US & Canada Africa
IPTransit
Peering
CAGR
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Faster, Cheaper, More Direct
Priority
Customers
Industry Verticals Benefits
ISPs
• Internet Service
Providers
• Telecommunication
companies
• Faster: 90% of websites respond faster
• Cheaper: 26% average reduction of
connectivity costs
• More direct: 32% shorter connection paths
Content
owners and
distributors
• TV Channels
• Radio stations
• IPTV providers
• Online media
• Low fixed cost
• Secure distribution of content
• Bidirectional connection could enable
capturing usage behavior
• More reliable and geographically dispersed
distribution than alternative channels
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Core Service: Direct Connectivity
 B2B, subscription–based, recurring revenue
business model.
 Core service: direct connectivity over
carrier-class Ethernet network.
 Value-added services: IP traffic
exchange, A/V distribution, virtual
LANs, remote access to major IXPs.
 Distribution via direct sales and selected
channel partners: IXPs and Tier 2 ISPs.
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Service Portfolio Evolution
 DDOS attack protection.
 Self-provisioning of network.
 Network function virtualization.
 Marketplace for members
 Enhancing network value for members, interconnecting:
• 13 new IXPs ̶ 3 interconnections in H2 2015
• 47 new content generators ̶ Cloudflare joined in QIII 2015
over the next 12 months.
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Network Expansion
 Madrid, Milan, and Moscow PoPs to open in 2016.
 Coverage to expand to 26 markets in 5 years, leveraging already strong European
presence.
13 Note: Shaded countries have currently active PoPs

Ken Lefkowitz, CEO
• 20 years leadership
experience in C-level and
board roles
• Extensive track record in
international sales/bus. dev.
• Accomplished deal-maker
• B.A., Economics, Wesleyan University,
Connecticut, USA
Neven Dilkov, Founder and Chairman
• 20+ years TMT experience
• Visionary serial
entrepreneur
• Founded Neterra in 1996
• Shaped the Bulgarian ISP/CATV ecosystem
• Pioneered Bulgaria’s first alternative
international interconnections
• B.S. summa cum laude, Computer Science
from West Virginia Wesleyan College, USA.
90+ Years Combined TMT Experience
Dean Belev, Product Manager (10+ yrs TMT experience)
• Co-creator of the NetIX idea; Leading product management and development
• Certified on Cisco , NSA, CNSS, & ITIL programs; B.S. in Business Informatics and
MSc in Distributed Systems & Mobile Technologies.
Yordan Kritski, CTO (10+ yrs TMT experience)
• Vast experience in IP/Ethernet Support Services, network planning, network
architecture design and implementation.
• MSc in Telecommunications.
Dan Ellenbogen, VP for Sales (30+ yrs of TMT experience)
• 30+ years experience in general management, business development, sales &
Marketing in communication and satellite service providers, such as Novero,
Satlynx and Spaceline.
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Mariyan Rangelov, CFO
• 9+ years of experience in treasury operations, financial risk management,
portfolio management, investment banking and financial analysis.
• Holds the Chartered Financial Analyst designation
• MBA in Finance from the University of Sheffield and a master’s in Finance and
Banking from Sofia University
Zsolt Papdi, Sales Manager
• 20+ years of experience in telecoms & technology sales
• Telco experience spans both wholesale and retail, notably at AT&T
• MBA in International Business from Case Western Reserve University
• MsC, Electrical Engineering, Budapest University of Technology and Economics

Contacts
For more information please contact:
Ken Lefkowitz, CEO
+359 (88) 863-7053
klefkowitz@netix.net
Dan Ellenbogen, VP for Sales
+49 (177) 967-7580
dellenbogen@netix.net
www.netix.net
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