San Diego State University College of Extended Studies Understanding Social Media class four in Spring 2014.

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Session IV:
Understanding Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com

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Session IV Overview

3. *
Social Media 101: Instagram
20
Instagram is a mobile app that
allows you to share photos and
video fast.
Or is it?! In 2013 it unveiled web
functions
-Browse others photos in real time
-Like photos
-Comment
But! Still no uploads or photo filters
•In 2012, Instagram saw an
increase of 400 percent—going
from 15 million users to 80 million
by July.
•In September, this photo sharing
app had more traffic than Twitter.
http://mashable.com/2013/02/05/i
nstagram-web/

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Social Media 101: Instagram
20

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Social Media 101: Instagram
20
But today:
•150 million Monthly Active Users
•55 million Photos Per Day
•1.2 billion Likes Per Day
•16 billion Photos Shared
•60% of users our outside of the
United States

6. *
Social Media 101: Instagram
20
You can change the tone, the color,
crop and share!

7. *
Social Media 101: Instagram
20
Instagram added some web
functionality. For the
moment it is simply letting
people view your profile and
images.
For business or professional
networking take advantage
of this feature and fill out
your bio.
It is one more way to get
your brand out there.

8. *
Social Media 101: Instagram
20
How will you use it?
•Run contests?
•Share behind-the-scenes information
•Promote events
•Show your products
•Holiday themes
Instagram Direct
As of December 2013, you can now
share Instagrams privately between
you and one other person or a group.
Instagram Video
Record and share video of 3 to 15
seconds

9. *
Social Media 101: Vine
20
• Available for iOS and Android users
• Create 6-second looping videos that
are “little windows into the people,
settings, ideas and objects that make
up your life”
• Bought by Twitter (but videos can be
shared on Facebook)
• Continuous video or can use stop
motion that makes it look like a GIF
• Most videos look like stop motion
Examples:
Vine resume
16 Ways Brands are Using Vine

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Social Media 101: Vine
20
• Five tweets per second contain a
Vine link
• A branded Vine is 4x more likely to
be viewed than a branded video
• Top industries on Vine:
1. Fashion
2. Sports
3. Automotive
4. Technology
Twitter’s favorite Vine videos in its
first year:
https://vine.co/lists/yearonvine
Source:
http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833#more-48833

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Social Media 101: Yelp
20
• 120 million users
• 53 million reviews
• Apple’s Siri search function brings up
Yelp information not Google (unless
you specially tell Siri to search in
Google)
• You can “check in” using Yelp but you
must physically be at the location
• Claim your company and update your
information
• Respond to customers!
 Do they love you?
 Do you know what people are saying
about you?
Find out!

12. *
Social Media 101: Others
20
•Flickr (has half the users of Instagram)
•Skype
•Foursquare
•Blogs: WordPress, Tumblr, Posterous
•MySpace -- really?! Yes, it's back.
•And many, many more!
•Ever heard of Storify? Here is an example
of how to use it:
http://storify.com/cbccommunity/beyonce-
s-publicist-asks-buzzfeed-to-remove-these

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Social Media 101: Social Media Crisis
20
Have an angry customer using social media to air
grievances? Here is what to do:
•Respond quickly, but only with facts or approval to make
good on problem
•Respond as you would someone you are “talking” with, not
robotic
•Don’t be defensive
•Send a direct/private message if appropriate
•Reach out through the social media channel used
SOURCE: http://www.lifehealthpro.com/2012/11/19/5-steps-to-combat-your-worst-social-
media-pr-night?t=annuity-sales-strategies&utm_source=buffer&buffer_share=87d04

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Social Media 101: Social Media Crisis
20
Sprint wireless
Situation: It’s Black Friday and Sprint is offering a dynamite and
highly marketed deal on three Samsung phones, including one of the
leading ones on the market. Demand is high causing its website to
crash and phone lines are tied up. Customers are upset and saying it.
Sprint Michael Adsit Jr - With such a hot deal the webpage is extremely busy. I really appreciate your patience with the site.
Please don't hesitate to let me know if you have any further questions and I'll be happy to help as much as I can. I sincerely
hope your friend's dad gets better soon, he is in my thoughts! *Ben
Sprint Letitia Monsey - I'm sorry about the issues with sprint.com. Were you able to get your order processed? Also, for the
activation fee wavier, was this a new line of service or an upgrade? Please let me know and I can help you complete the order
if need be. Thank you *KC
Jeff Teamdeadlyhertz Lockhart Thats BS, you just tried and got through? Are you kidding me, I have been trying non stop
now since 3PM eastern and every time I get an error...now I get this message that you all are enhancing the site...how is it
you just get through? I have been with Nextel since 1998 and with Sprint ever since the merger, with 4 lines on my account.
If I cant get through in the next 15 minutes. Me and my 4 lines wont be a Sprint issue anymore. This is crazy
Michael Howard Schine Turned away at store because they are sold out. Called 800SPRINT1 on the flyer; they are closed.
Tried sprint.com/holiday, but the purchase section is temporarily unavailable. Tried 8668667509, told 15 minutes wait and
press "1" to hold, received a rapid busy signal. Store implied offer is limited quanities. Seems like Sprint, a
telecommunication company, does not have telecommunication capability to handle current customers. Very disappointed.
Sprint Kasey Ann - I'm here for you! I would need to look at your account to check for the order. Can you please email me
your phone#, PIN and any order details you are willing to provide to Sprintcares@sprint.com Attn:KC. I want to get to the
bottom of this for you. Thank you *KC

15. *
Social media management
21
•Check your Klout score
•Create Google Alerts
•Set notifications
•Create search lists with your
name/brand
•Search on review sites like Yelp

16. *
Measuring your own impact
21

17. *
Managing multiple profiles
21
Social Media Management Systems
•Manage multiple social profiles
•Schedule messages
•Track brand mentions
•Analyze social media impact
•Create and monitor lists, search terms

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More than a wallflower:
Engagement & quality content
4
• Define goals and objectives
• Pinpoint your audience
• Identify potential evangelists/super-sharers
• Audit your resources (I mean really audit!)
• Encourage and reward buy-in internally
• Establish a social media protocol and strategy
• Start using social media
• Post photos, video and other original content
• Measure results
From How the heck do I start building a social
media marketing strategy?, Green Buzz Agency