BSM Summer 2012 second class slides

1. Session II:
Beginning Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com
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2. Session II Overview
Session I Review
Assignment I Review and New Assignment
SM 101: Pinterest
SM 101: Google+
SM 101: YouTube
SM 101: Facebook Part I
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3. Session I Review
• Social media will help you enhance your online
brand and expand your reach
• Develop a social media strategy and protocols
– Define goals and objectives
– Pinpoint your audience
– Audit your resources (I mean really audit!)
• Engage your audience; communicate, don’t talk to them
• Your profile is your first impression, design it wisely
– Choose a photo that captures the you that you want people to see (no party
shots)
– Choose your username equally wisely
– Ensure your bio is current and fully filled out.
• Draft your bio carefully using keywords, yet personalize it
• Add your URL
• Be consistent across the board
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4. Assignment I Review and Homework
• Private vs. Personal vs. Professional
– How do you balance?
– Or do you keep separate accounts?
• Apps requesting personal data
• Social media etiquette
– Language
– Photos
– Credit where credit is due
– Sales pitch
– What about follow back?
Assignment 2:
All students: Review your FB page. Do you see any changes you need to
make? Post on the group site changes you’re making and why, or why
not. Post one link to something new you learned about FB. Comment.
Matriculated: Post three times on each of the designated SM apps. 3

5. Social Media 101: Pinterest
• Fastest growing social network ever. Site had 11.7 million
unique U.S. visitors in Jan. 2012, making it the fastest site
ever to break through the 10 million unique visitor mark.
• Think of it as a virtual pinboard. Sometimes called an
“aspirational social network,” users create, manage and
share themed image collections.
• Users can browse other pinboards, re-pin images and like
First prototype launched in the content posted.
March 2010. Co-founder Ben • Popular with American women and, in 2012, it was
Silbermann said he personally reported that 83% of the U.S. users were women. In Britain,
wrote to the site's first 5,000
users offering his personal however, 56% of the user were male and about 10 years
phone number and even younger than in the U.S., where the age range was typically
meeting with some of its 35-44. More on Pinterest.
users.
More on Wikipedia.
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6. Social Media 101: Pinterest
Anatomy of Pintrest
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7. Social Media 101: Pinterest
• Why it is news?
• “After mounting criticism, Pinterest strikes back against
copyright questions with a new attribution system.” –
Digital Trends, 5/1/2012
• Most popular pins of all-time (relatively speaking, of
Launched in May course): food and drink, 29%; DIY crafts, 13.4%. –
2003, LinkedIn’s Huffington Post, 4/14/2012
membership grows by
approximately two new
members every second. • “Pinterest Is Now the Third Most Popular Social Network in
the U.S.” – Social Times, 4/6/2012
More on Wikipedia.
• How do you use it? Contests, catalog, sharing
recipes, crafts, you name it as long as it is visual! 15

8. Social Media 101: Google+
• Declared by outlets like the New York Times to be
Google’s biggest attempt to rival Facebook, it is actually
the company fourth try at a social network.
• Earlier this year, it reported 100 million users and 60
percent daily engagement.
• As of February, Google+ users are only spending 3.3
minutes monthly and trending down. By
comparison, Facebook users currently spending 7.5
hours using monthly.
Launched in June 2011,
Google+ upside includes • Single male-dominated (70-30) and geek-driven (top
integration into existing users include students, but also web
Google products. designers, engineers and software developers). Top
countries are U.S. and India. More on demographics.
More on Wikipedia.
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9. Social Media 101: Google+
•Circles: You use Circles to organize the people you
follow (as well as who follows you) on Google+.
And you can use Circles to organize your stream.
•Real-time stream: In Google+, the stream flows as
new updates are posted. New updates
automatically show up at the top of your stream
after you log in, and new comments appear
automatically as people comment on the posts.
Hangouts: Think of hangouts as group video chat.
You can chat, via video, with up to ten people at a
time-for work and play!
Hangouts goes pro with NFL Hangouts
+1 and SEO potential: Hello. It is Google, isn’t it?
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It can help your career?! MediaJobsDaily says yes.

10. Social Media 101: YouTube
•YouTube is the second largest search app behind
Google Search
•We watch 4 billion hours of YouTube per Month
•72 hours are uploaded per minute
•YouTube is now investing money in creating its
own programming, competing with cable
programming
•YouTube is a Google subsidiary
•You can stream your Google+ Hangout live on
Google or archive it there for later viewing
•Your company website may run out of bandwidth
if you update your videos frequently, keep them on
YouTube for people to watch later 15

11. Social Media 101: Facebook
• Yeah. You know what it is.
• Facebook is expected to announce that it reached 1
billion users any day now; approximately 80% of
monthly active users outside the U.S./Canada.
• Service is largely private, with access grated by user
and privacy setting managed on personal level.
• People 45 and older make up 46% of Facebook
users, 57% have completed some college and more
Facebook was founded in women than men.
February 2004. Back then,
it was only available to • Facebook made its public offering (value: $100
students at Harvard. billion) earlier this year, but if you follow the news it
hasn’t been leaving up to financial expectations.
More on Wikipedia.
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12. Social Media 101: Facebook
Anatomy of Facebook
Group
provides a closed space for small Page
groups of people to communicate allows an organization, business, celebrity
about shared interests or band to maintain a professional
presence
Profile
Profiles (Timelines) represent
individuals and must be held
under an individual
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13. Social Media 101: Facebook
• Pages allow real organizations, businesses, celebrities and
brands to communicate broadly with people who like them.
• Pages may only be created and managed by official
representatives.
• Privacy: Page information and posts are public and generally
available to everyone on Facebook.
• Audience: Anyone can like a Page to become connected with
it and get News Feed updates. There is no limit to how many
people can like a Page.
• Communication: Page admins can share posts under the
People who like your Page’s name. Page posts appear in the News Feed of people
Page will get updates who like the Page. Page admins can also create customized
in their News Feeds. apps for their Pages and check Page Insights to track the
Page’s growth and activity.
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14. Social Media 101: Facebook
• Groups provide a closed space for small groups of people to
communicate about shared interests.
• Groups can be created by anyone.
• Privacy: In addition to an open setting, more privacy settings
are available for groups. In secret and closed groups, posts are
only visible to group members.
• Audience: Group members must be approved or added by
other members. When a group reaches a certain size, some
features are limited. The most useful groups tend to be the
Group members get notified ones you create with small groups of people you know.
about all new posts in a group
unless they choose to restrict • Communication: In groups, members receive notifications by
their group notification settings. default when any member posts in the group. Group
If group privacy is set to Closed members can participate in chats, upload photos to shared
or Secret, only group members albums, collaborate on group docs and invite members who
will be able to see things that get are friends to group events.
posted in the group.
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15. Social Media 101: Facebook
• Timeline
• The new look of profiles and Pages rolled out
• Lists
• an optional way to organize your friends
• Ticker
• On the right-hand side of your account, lets you see all your
friends’ activity in real-time
• Subscribe
• Subscribe is a way to hear from people you’re interested
in, even if you’re not friends. Also a way to fine-tune your
News Feed to get the types of updates you want to see.
• Apps
• Privacy
More: http://www.facebook.com/help/whats-new-on-facebook
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16. Social Media 101: Facebook
To share? Or not to share!
1. Video (least common content of big 1. Full birth date, place
2. Your mother’s maiden name
four shared)
3. Your home address
2. Photos 4. Long trips away
3. Links (most common) 5. Short trips & check-ins
4. Status updates 6. Inappropriate photos
a. Think high sharing value! 7. Confessionals
b. Post content from other sources 8. Your phone number
9. Vacation countdowns
c. Be unique
10. Child’s name
d. Be distinct
11. Risky behaviors
e. Be fresh
12. Home layouts
f. Be relevant 13. Your profile as “public,” or available
on “public search”
More: What consumers share on Facebook -- and why More: What NOT To Post On Facebook
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