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Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Design until you bleed
Design until you bleed
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Don't expect anything original
Don't expect anything original
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
Trends with Tension 2015 - Asia
Trends with Tension 2015 - Asia
Young & Rubicam
In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.
If Oscar® were a person...
If Oscar® were a person...
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Art copy code
Art copy code
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
F ck the excuses
F ck the excuses
Young & Rubicam
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
BrandZ Report Spotlight on Mongolia 2016
BrandZ Report Spotlight on Mongolia 2016
Young & Rubicam
Recommended
Be defective
Be defective
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Design until you bleed
Design until you bleed
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Don't expect anything original
Don't expect anything original
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
Trends with Tension 2015 - Asia
Trends with Tension 2015 - Asia
Young & Rubicam
In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.
If Oscar® were a person...
If Oscar® were a person...
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Art copy code
Art copy code
Young & Rubicam
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
F ck the excuses
F ck the excuses
Young & Rubicam
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
BrandZ Report Spotlight on Mongolia 2016
BrandZ Report Spotlight on Mongolia 2016
Young & Rubicam
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration. This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018
Young & Rubicam
Y&R Insights and Takeaways from CES 2018
CES Takeaways 2018
CES Takeaways 2018
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Trends with Tension 2017
Trends with Tension 2017
Young & Rubicam
Chief Strategy Officer of Y&R Health, Belle Frank, provides useful insights into the ageing population.
The Age of Age
The Age of Age
Young & Rubicam
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
Young & Rubicam
Y&R Global CEO, David Sable looks into his crystal ball and shares his predictions for 2017.
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
Young & Rubicam
Y&R Takeaways From CES 2017
Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world. Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.” The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K. Read more and watch the feature produced with VICE Media here: http://bit.ly/2cEzSWe
7 Days Out: Yangon, Myanmar
7 Days Out: Yangon, Myanmar
Young & Rubicam
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Trends with Tension 2016: North America
Trends with Tension 2016: North America
Young & Rubicam
Y&R Global CEO David Sable’s keynote presentation at the 2016 Mobile World Congress 4YFN Conference offers a different perspective on Disruption.
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Young & Rubicam
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero. Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Takeaways from CES 2016
Takeaways from CES 2016
Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more! With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants. Enjoy the highlights...and Stream On!
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
Young & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow. Find out more at www.yr.com
Closing the Money Gap: What Marketers Need to Know
Closing the Money Gap: What Marketers Need to Know
Young & Rubicam
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Cannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail Takeaways
Young & Rubicam
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
Living Brands
Living Brands
Young & Rubicam
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Brand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
Young & Rubicam
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.
Feliz Cinco de Mayo!
Feliz Cinco de Mayo!
Young & Rubicam
In celebration of Earth Day, Y&R's INSPIRE shares practical tips on how you can "go green" in your office today. INSPIRE is Y&R's sustainability practice, find out more at www.yrgrp.com/inspire
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Young & Rubicam
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
Young & Rubicam
More Related Content
More from Young & Rubicam
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration. This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018
Young & Rubicam
Y&R Insights and Takeaways from CES 2018
CES Takeaways 2018
CES Takeaways 2018
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Trends with Tension 2017
Trends with Tension 2017
Young & Rubicam
Chief Strategy Officer of Y&R Health, Belle Frank, provides useful insights into the ageing population.
The Age of Age
The Age of Age
Young & Rubicam
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
Young & Rubicam
Y&R Global CEO, David Sable looks into his crystal ball and shares his predictions for 2017.
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
Young & Rubicam
Y&R Takeaways From CES 2017
Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world. Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.” The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K. Read more and watch the feature produced with VICE Media here: http://bit.ly/2cEzSWe
7 Days Out: Yangon, Myanmar
7 Days Out: Yangon, Myanmar
Young & Rubicam
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Young & Rubicam
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Trends with Tension 2016: North America
Trends with Tension 2016: North America
Young & Rubicam
Y&R Global CEO David Sable’s keynote presentation at the 2016 Mobile World Congress 4YFN Conference offers a different perspective on Disruption.
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Young & Rubicam
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero. Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Takeaways from CES 2016
Takeaways from CES 2016
Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more! With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants. Enjoy the highlights...and Stream On!
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
Young & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow. Find out more at www.yr.com
Closing the Money Gap: What Marketers Need to Know
Closing the Money Gap: What Marketers Need to Know
Young & Rubicam
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Cannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail Takeaways
Young & Rubicam
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
Living Brands
Living Brands
Young & Rubicam
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Brand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
Young & Rubicam
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.
Feliz Cinco de Mayo!
Feliz Cinco de Mayo!
Young & Rubicam
In celebration of Earth Day, Y&R's INSPIRE shares practical tips on how you can "go green" in your office today. INSPIRE is Y&R's sustainability practice, find out more at www.yrgrp.com/inspire
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Young & Rubicam
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
Young & Rubicam
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Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018
CES Takeaways 2018
CES Takeaways 2018
Trends with Tension 2017
Trends with Tension 2017
The Age of Age
The Age of Age
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
Takeaways From CES 2017
Takeaways From CES 2017
7 Days Out: Yangon, Myanmar
7 Days Out: Yangon, Myanmar
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Trends with Tension 2016: North America
Trends with Tension 2016: North America
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
Takeaways from CES 2016
Takeaways from CES 2016
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
Closing the Money Gap: What Marketers Need to Know
Closing the Money Gap: What Marketers Need to Know
Cannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail Takeaways
Living Brands
Living Brands
Brand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
Feliz Cinco de Mayo!
Feliz Cinco de Mayo!
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
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