Cheryl Cole's music video for "Fight for This Love" follows common R&B conventions with many close-ups of Cheryl to engage the audience and establish her image as a young, stylish but independent female artist. Through custom changes, spray painting of her name, and matching dark backgrounds with light clothing, the video promotes Cheryl's image and fashionable style while selling herself as the main focus throughout.

1. Cheryl cole Fight for this love

2. Concept based with performance Follows common r&b conventions Many closes up included starting off with one to engage audience and let them know who cherylcole is Shows her image as a young female stylish but also shows shes independent as she is the main person thoughout the video The image sells the artist but also the use of SFX is used where by her name is sprayed in the background whitch shows shes promoting her self at the same time.

3. Close ups are used to show the artist an get inside of the atrists mind state. This relates to goodwins theory again There are many custome changes withng the video this shows the artist is up to date with fashion but also again ti selling the artist. The colour of her customes and the background also match with dark backgrounds and light clothing again makes her stand out.