2. Contents Application of Experiential Marketing to an Event Introduction Samples of Events w/ Experiential marketing Conclusion 1 2 3 4
3.
4.
5.
6. Survey Says: 75% of customers 72% 18-23 years old says it is extremely influential on their overall opinion of brands and products say it would make them more receptive to the brand/ product advertising 80% Teen Customers say it would increase and quicker purchase consideration 75% Women Customers say they’d tell others about the experience
11. Experiential Marketing as a Valuable Way to Increase ROI: Survey says: 75% of Consumers say it would make them more receptive to the product/ brand’s advertising 75% of Consumers 8 out of 10 Consumers say they would extremely or very likely to tell others after participating in a live marketing say that they had told others about the experience
12. Conclusion Experiential Marketing “ The better and actual customer experience, the big chance on greater return on investment.” Return On Investment =