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EXPERIENTIAL MARKETING
Contents Application of Experiential Marketing to an Event Introduction Samples of Events w/ Experiential marketing Conclusion 1 2 3 4
Introduction ,[object Object],[object Object],(As a result of such traditional marketing, people avoid messages whenever possible and by any means possible.)
[object Object],Experiential Marketing emotions logic General thought processes
[object Object],Experiential Marketing Actual Customer Experience Internet, Radio, TV, Billboards, Etc.
Survey Says: 75% of customers 72% 18-23 years old says it is extremely influential on their overall opinion of brands and  products  say it would make them more receptive to the brand/ product advertising 80% Teen Customers say it would increase and quicker purchase consideration  75% Women Customers say they’d tell others about the experience
Samples of Events with Experiential Marketing VIDEO
Application of Experiential Marketing to an Event “ Role Playing”
Keys in Measuring ROI using Experiential Marketing ,[object Object],1 ,[object Object],2
…  keys in measuring ROI using Experiential Marketing ,[object Object],3 ,[object Object],4 ,[object Object],5
Experiential Marketing as a Valuable Way to Increase ROI: Survey says: 75% of Consumers say it would make them more receptive to the product/ brand’s advertising 75% of Consumers 8 out of 10 Consumers say they would extremely or very likely to tell others after participating in a live marketing say that they had told others about the experience
Conclusion Experiential Marketing “ The better and actual customer experience,  the big chance on greater return on investment.” Return On Investment =

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E. M.

  • 2. Contents Application of Experiential Marketing to an Event Introduction Samples of Events w/ Experiential marketing Conclusion 1 2 3 4
  • 3.
  • 4.
  • 5.
  • 6. Survey Says: 75% of customers 72% 18-23 years old says it is extremely influential on their overall opinion of brands and products say it would make them more receptive to the brand/ product advertising 80% Teen Customers say it would increase and quicker purchase consideration 75% Women Customers say they’d tell others about the experience
  • 7. Samples of Events with Experiential Marketing VIDEO
  • 8. Application of Experiential Marketing to an Event “ Role Playing”
  • 9.
  • 10.
  • 11. Experiential Marketing as a Valuable Way to Increase ROI: Survey says: 75% of Consumers say it would make them more receptive to the product/ brand’s advertising 75% of Consumers 8 out of 10 Consumers say they would extremely or very likely to tell others after participating in a live marketing say that they had told others about the experience
  • 12. Conclusion Experiential Marketing “ The better and actual customer experience, the big chance on greater return on investment.” Return On Investment =