Xavier Mitjavila Moix es experto en marketing y tiene mucha experiencia en este campo en Barcelona.

1. MARKETING Strategies
by Xavier Mitjavila
Moix

2. What are marketingstrategies?
Marketing strategies are a process of using the
marketing mix to satisfy and attract consumers to
make a profit for the organization.
There are many types of strategies such as
• Market Scope Strategy
• Product Strategy
• Promotion Strategy
• Pricing Strategy
• Distribution Strategy
MARKETING Strategies

3. MARKETING Strategies
Types of MarketingStrategy
There are two levels ofstrategizings
• General Marketing Strategies
• DecisionArea Strategies

4. General MarketingStrategies
• Thisconcept describes
how marketing will
achieve an objective
DecisionAreaStrategies
• Used to achieve general
marketing strategies by
considering the 4p’s and
the 2c’s
MARKETING Strategies

5. General MarketingStrategies
Can be apart of the following
categories:
Market Expansion
Market Share Growth
Niche Market
Status Quo
Market Exit
MARKETING Strategies

6. MarketingExpansion
• Used to grow overall sales
• There are two approaches
• Grow Sales with existing product
• This is done by getting existing customers to buy more, getting
potential customers to buy and selling current products in new
markets
• Grow Sales with New Product
• Introduce updated versions of a existing product, introduce products
that are extensions of a current product or just introduce products
that were not previously marketed
MARKETING PROCESS

7. Marketing ShareGrowth
• Used to increase market share of a company
• Best way: Take sales away from competitors
MARKETING PROCESS

8. Niche Market
• This strategy focuses on getting a segment of the overall market
• This focuses on getting the product introduced to the larger markets
as a different and unique product.
MARKETING PROCESS

9. Status Quo
• This is a strategy used to keep the current position of a marketer in
the market.
• Ex. Maintaining the same market share
MARKETING PROCESS

10. Market Exit
• This strategy is getting rid of the product in the market
• This can be done by removing the product from the company’s
product mix or by selling it to another organization.
MARKETING PROCESS

11. Decision AreaStrategies
There areasthat support decisionarea
strategies are
TargetMarket Strategy
Product Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy
MARKETING Strategies

12. MARKETING PROCESS
TargetMarket Strategy
Havesegmenting techniques
ProductStrategy
Develop and introduce anew product
PricingStrategy
Lowering your prices compared tocompetitors
DistributionStrategy
Gaining relationships withimportant distribution partners that serve
the targetmarket
PromotionStrategy
Bring awareneessof the product to the target market

13. MARKETING Strategies
Information Presented isfrom
the KnowThisLINK
https://www.crunchbase.com/person/xavier-
mitjavila-moix