DesignSprint - Copy.pptx

DESIGN SPRINT
Product Manager:
Xanthe Hammer
SETTING THE
STAGE
INITIAL PRODUCT REQUIREMENTS
Background
• 38% of Americans are prediabetic
• We are currently spending $9.1B per year on diabetes treatment
Problem
• Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than
healthy subscribers
• People with prediabetes need beginner-friendly exercise routines and extra education about nutritional
health
Goals
• Lower new diabetes diagnoses by 10%
• Increase health among our subscribers
3
UNDERSTAND
HOW MIGHT WE...
5
How might we
encourage our
prediabetic users to
make healthier
nutritional choices?
How might we
motivate inactive
people to exercise?
How might we make
exercising less
intimidating for our
users?
How might we make
losing weight more
attainable for people
who have failed in the
past?
How might we
educate our users on
nutritional health?
How might we
introduce
mindfulness?
How might we offer
support to people
who are struggling
with making lifestyle
changes?
How might we make
healthy eating more
affordable for our low-
income subscribers?
ENCOURAGE GOOD HABITS
6
How might we
gamify healthy
habits?
How might we
create a rewards
system?
How might we
reward people for
good behaviors?
How might we
reduce healthcare
costs for healthy
patients?
Incentives
How might we
make patients feel
accountable?
How might we
build a social
support system?
Accountability
How might we
promote health
habits?
How might we get
people to build
healthier habits?
Routines
How might
we motivate
inactive people to
exercise?
How might
we encourage our
prediabetic users
to make
healthier nutritional
choices?
CHANGE SPECIFIC BEHAVIORS
7
How might we
make it easier to
make healthy
choices?
How might we
warn users about
unhealthy
choices?
How might we
prevent patients
from making
unhealthy
choices?
Prevent Bad Choices
How do we teach
patients how to
meditate?
How might we
help reduce high
blood pressure?
Change Other Behaviors
How do we
convince people
to exercise
regularly?
How might we get
people to walk 30
minutes every
day?
Be More Active
How do we reduce
a patient's alcohol
intake?
How might we
help patients stop
smoking?
How might we
encourage people
to drink more
water?
How might we
reduce
sedentarism?
How might we
make exercising
less intimidating
for our users?
How might
we introduce
mindfulness?
How might we
make healthy eating
more affordable for
our low-income
subscribers?
PLANNING & TRACKING
8
How might we
create a
personalized
plan?
How might we
help patients set
health goals?
Personalized Planning
How might we
provide activity
tracking?
How might we
provide diet
tracking?
Personal Tracking Towards
Plan
How might we
help patients
monitor their
goals?
How might we
help people
manage their
weight?
EDUCATION
9
How might we
help people better
understand
diabetes?
How might we
make people
aware of risk
factors?
How might we
raise awareness
across society?
General Education
How might we
identify and warn
pre-diabetic
patients?
How might we
make people
aware of their
current state of
health?
Personal Assessment
How might we
build good habits
at a young age?
Young Age
How might we
educate our users
on nutritional
health?
OTHER
10
How might we
provide better
insights to
doctors?
How might we
make losing
weight
more attainable
for people who
have failed in
the past?
How might we
offer support to
people who are
struggling
with making
lifestyle changes?
SPRINT FOCUS
11
Focus Be More Active
Slide # 7
I Selected This Theme
Because
This theme is the one that will have the most impact on our users'
overall health and there is a lot of opportunity for improvements in the
market here
DEFINE
“
”
13
MEET THE NEW APP EMPOWERING PATIENTS TO
TAKE HOLD OF THEIR DIABETES – WIRED MAG
Kaiser Permanente's new preventative health app Health+ is changing lives
for patients living with prediabetes. The app, which is free for
all KP subscribers, empowers users to take their health into their own hands
through positive, shame-free education around exercise and healthy habits.
Just one year after launch, Kaiser Permanente is already seeing a 12% drop
among new diabetes diagnoses.
When I was diagnosed with prediabetes, I didn't know where to turn. My
doctor recommended Health+ and the encouraging support staff have meant
everything for me. I never exercised in the past but now I can run a 5k and
my doctor says I am almost out of the woods.
-Sandra Johnson, 44
SKETCH
8 SKETCHES
15
SOLUTION SKETCH #1 16
SOLUTION SKETCH #2 17
DECIDE
DECISION
19
Decision I will move forward with the Running for Beginners sketch
Rationale I've decided to move forward with this sketch because the target users
are new to working out and the focus of this design sprint is
encouraging users to be more active
PROTOTYPE
STORYBOARD
21
STORYBOARD
22
PROTOTYPE
23
Description This prototype demonstrates a tangible culmination of the
ideas that came out of the first 4 stages of the design sprint.
This prototype includes two common flows that customers
will follow which is continuing towards a goal of running a
5K and viewing healthy recipes to cook.
Assumptions • Users will keep their phones with them when working out
• Users
Tasks In this prototype, users can:
• See progress towards current workout goals
• Continue towards a workout goal
• View profile and achievements
• View recipes
• Add recipes to favorites
Open Prototype
in Figma
VALIDATE
RESEARCH PLAN
OBJECTIVES
• Validate basic app functionality
• Test user reactions to UI
METHODOLOGY
• Have users complete basic flows
• Ask background questions about previous working out
PARTICIPANTS
• People who are new to working out
• People who are overweight
• People who may be at risk of developing diabetes
25
INTERVIEW SESSIONS
INTRODUCTION
• Kaiser Permanente is developing a fitness app to decrease spending on preventable
illnesses
• This app will be free for all Kaiser Permanente subscribers
BACKGROUND QUESTIONS
• What is your history with exercising?
• Do you have any experience with fitness apps? And what have those experiences been like?
• How often do you cook for yourself?
• Do you follow recipes?
• How do you find those recipes?
TASK 1
Start a workout
TASK 2
Find a recipe to cook for dinner
WRAP UP
• How do you feel about the prototype I showed you today?
• Could you see yourself using this product?
• How could we improve this experience?
• Is there anything else that you would like me to know?
26
USER TESTING: PARTICIPANT 1
KEY FINDINGS
27
What Went Well • Could complete the basic flows
• Liked the colors
Where Participant Got
Stuck
• No way to confirm that users made a recipe
• Couldn't easily find current workout streak
USER TESTING: PARTICIPANT 2
KEY FINDINGS
28
What Went Well • Good gamification
• Good recipes
Where Participant Got
Stuck
• Lacking gamification around cooking
• Hard to find all workout options
• Difficulty understanding how recipes tie into workouts
HANDOFF
UPDATED PRODUCT REQUIREMENTS
Background
• 38% of Americans are prediabetic
• We are currently spending $9.1B per year on diabetes treatment
Problem
• Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than
healthy subscribers
• People with prediabetes need beginner-friendly exercise routines and extra education about nutritional
health
Goals
• Lower new diabetes diagnoses by 10%
• Increase health among our subscribers
30
UPDATED PRODUCT REQUIREMENTS
Success Metrics
• Users are setting goals
• Users are completing workouts
• Users are cooking recipes
Key Features & Scope
• P0: Users should be able to find and watch video workouts (50 at launch)
• P0: Users can set goals for themselves
• P0: Users can find healthy recipes
• P0: Users can easily reach our support team
• P1: Users can see their workout streaks
• P2: Users can see their completed workouts
• P2: Users can see the recipes they've cooked
• P2: Users can see their stats
Core UX Flow
Link to Figma Prototype
31
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DesignSprint - Copy.pptx

  • 3. INITIAL PRODUCT REQUIREMENTS Background • 38% of Americans are prediabetic • We are currently spending $9.1B per year on diabetes treatment Problem • Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than healthy subscribers • People with prediabetes need beginner-friendly exercise routines and extra education about nutritional health Goals • Lower new diabetes diagnoses by 10% • Increase health among our subscribers 3
  • 5. HOW MIGHT WE... 5 How might we encourage our prediabetic users to make healthier nutritional choices? How might we motivate inactive people to exercise? How might we make exercising less intimidating for our users? How might we make losing weight more attainable for people who have failed in the past? How might we educate our users on nutritional health? How might we introduce mindfulness? How might we offer support to people who are struggling with making lifestyle changes? How might we make healthy eating more affordable for our low- income subscribers?
  • 6. ENCOURAGE GOOD HABITS 6 How might we gamify healthy habits? How might we create a rewards system? How might we reward people for good behaviors? How might we reduce healthcare costs for healthy patients? Incentives How might we make patients feel accountable? How might we build a social support system? Accountability How might we promote health habits? How might we get people to build healthier habits? Routines How might we motivate inactive people to exercise? How might we encourage our prediabetic users to make healthier nutritional choices?
  • 7. CHANGE SPECIFIC BEHAVIORS 7 How might we make it easier to make healthy choices? How might we warn users about unhealthy choices? How might we prevent patients from making unhealthy choices? Prevent Bad Choices How do we teach patients how to meditate? How might we help reduce high blood pressure? Change Other Behaviors How do we convince people to exercise regularly? How might we get people to walk 30 minutes every day? Be More Active How do we reduce a patient's alcohol intake? How might we help patients stop smoking? How might we encourage people to drink more water? How might we reduce sedentarism? How might we make exercising less intimidating for our users? How might we introduce mindfulness? How might we make healthy eating more affordable for our low-income subscribers?
  • 8. PLANNING & TRACKING 8 How might we create a personalized plan? How might we help patients set health goals? Personalized Planning How might we provide activity tracking? How might we provide diet tracking? Personal Tracking Towards Plan How might we help patients monitor their goals? How might we help people manage their weight?
  • 9. EDUCATION 9 How might we help people better understand diabetes? How might we make people aware of risk factors? How might we raise awareness across society? General Education How might we identify and warn pre-diabetic patients? How might we make people aware of their current state of health? Personal Assessment How might we build good habits at a young age? Young Age How might we educate our users on nutritional health?
  • 10. OTHER 10 How might we provide better insights to doctors? How might we make losing weight more attainable for people who have failed in the past? How might we offer support to people who are struggling with making lifestyle changes?
  • 11. SPRINT FOCUS 11 Focus Be More Active Slide # 7 I Selected This Theme Because This theme is the one that will have the most impact on our users' overall health and there is a lot of opportunity for improvements in the market here
  • 13. “ ” 13 MEET THE NEW APP EMPOWERING PATIENTS TO TAKE HOLD OF THEIR DIABETES – WIRED MAG Kaiser Permanente's new preventative health app Health+ is changing lives for patients living with prediabetes. The app, which is free for all KP subscribers, empowers users to take their health into their own hands through positive, shame-free education around exercise and healthy habits. Just one year after launch, Kaiser Permanente is already seeing a 12% drop among new diabetes diagnoses. When I was diagnosed with prediabetes, I didn't know where to turn. My doctor recommended Health+ and the encouraging support staff have meant everything for me. I never exercised in the past but now I can run a 5k and my doctor says I am almost out of the woods. -Sandra Johnson, 44
  • 19. DECISION 19 Decision I will move forward with the Running for Beginners sketch Rationale I've decided to move forward with this sketch because the target users are new to working out and the focus of this design sprint is encouraging users to be more active
  • 23. PROTOTYPE 23 Description This prototype demonstrates a tangible culmination of the ideas that came out of the first 4 stages of the design sprint. This prototype includes two common flows that customers will follow which is continuing towards a goal of running a 5K and viewing healthy recipes to cook. Assumptions • Users will keep their phones with them when working out • Users Tasks In this prototype, users can: • See progress towards current workout goals • Continue towards a workout goal • View profile and achievements • View recipes • Add recipes to favorites Open Prototype in Figma
  • 25. RESEARCH PLAN OBJECTIVES • Validate basic app functionality • Test user reactions to UI METHODOLOGY • Have users complete basic flows • Ask background questions about previous working out PARTICIPANTS • People who are new to working out • People who are overweight • People who may be at risk of developing diabetes 25
  • 26. INTERVIEW SESSIONS INTRODUCTION • Kaiser Permanente is developing a fitness app to decrease spending on preventable illnesses • This app will be free for all Kaiser Permanente subscribers BACKGROUND QUESTIONS • What is your history with exercising? • Do you have any experience with fitness apps? And what have those experiences been like? • How often do you cook for yourself? • Do you follow recipes? • How do you find those recipes? TASK 1 Start a workout TASK 2 Find a recipe to cook for dinner WRAP UP • How do you feel about the prototype I showed you today? • Could you see yourself using this product? • How could we improve this experience? • Is there anything else that you would like me to know? 26
  • 27. USER TESTING: PARTICIPANT 1 KEY FINDINGS 27 What Went Well • Could complete the basic flows • Liked the colors Where Participant Got Stuck • No way to confirm that users made a recipe • Couldn't easily find current workout streak
  • 28. USER TESTING: PARTICIPANT 2 KEY FINDINGS 28 What Went Well • Good gamification • Good recipes Where Participant Got Stuck • Lacking gamification around cooking • Hard to find all workout options • Difficulty understanding how recipes tie into workouts
  • 30. UPDATED PRODUCT REQUIREMENTS Background • 38% of Americans are prediabetic • We are currently spending $9.1B per year on diabetes treatment Problem • Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than healthy subscribers • People with prediabetes need beginner-friendly exercise routines and extra education about nutritional health Goals • Lower new diabetes diagnoses by 10% • Increase health among our subscribers 30
  • 31. UPDATED PRODUCT REQUIREMENTS Success Metrics • Users are setting goals • Users are completing workouts • Users are cooking recipes Key Features & Scope • P0: Users should be able to find and watch video workouts (50 at launch) • P0: Users can set goals for themselves • P0: Users can find healthy recipes • P0: Users can easily reach our support team • P1: Users can see their workout streaks • P2: Users can see their completed workouts • P2: Users can see the recipes they've cooked • P2: Users can see their stats Core UX Flow Link to Figma Prototype 31