You Don't Know Me - What goes on inside your consumer's head?
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At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently. Now we have finally discovered a way! Take a look at this new and exciting approach on deep consumer insights!
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You Don't Know Me - What goes on inside your consumer's head?
- 2. So I am the person you want to talk to
- 3. You might know… my age
- 4. where I live
- 5. what I buy
- 6. what I say about brands, products, services…
- 7. But what you see on the outside is not who I am inside
- 8. So really, you don’t know me
- 9. Do you know how I relate to other people?
- 10. Do you know where I find meaning in my life?
- 11. Do you know how I cope when things go wrong?
- 12. Do you know what motivates me?
- 13. Do you know whether I prefer to think or to do?
- 14. Do you know how I see myself and how I want others to see me?
- 15. Only people who really know me could answer these questions
- 16. But you couldn’t
- 17. If you don’t know me, how can you know how to talk to me?
- 18. If you really want to know me… …ask Clara